Arcade
Unleash the power of Play
Where brand stories, sponsorship fulfillment and fan engagement meet.
Create immersive, branded games in minutes, not months with Arcade -
a suite of customizable browser games made for sports, music and experiential events.
Explore Games
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Arcade is an immersive gaming platform built in collaboration with MLSE Digital Labs.
That's 20+ years of digital innovation experience.
Arcade is for
Leagues & Teams
Go a level deeper into brand storytelling using the psychology of play.
Arcade is the perfect digital asset to enhance community and evergreen brand initiatives.
Commercial Sponsors
Invest in next-gen digital inventory that leads to higher dwell time, recall and replay value -
all to drive higher engagement with your brand.
Festivals & Live Events
Build next-level hype ahead of your event using Arcade to gamify your lineup announcements,
on-sale, or sustain period - all while growing community.
Undeniable Engagement Value
Game Drops
SEASON 1
The Complete Game Management Platform
Zero-Code Customisation
Eliminate the dozens of email chains, check in calls and hours of alignment required when working
with a custom game developer.
With Arcade, customizing the game to your brand is the easiest part.
Lead Gen & Audience Capture
Leverage the psychology of play to broaden your fanbase, gather first-party data and uncover more
marketable contacts for your brand and sponsor while growing affinity & brand recall.
Omni-channel Distribution
Launch your game wherever your fans show up the most & use Tradable Bits tracker links and QR
codes to widen your distribution:
In-app to drive downloads
On your website
On a separate microsite
In-Venue
On Socials
On Broadcast
Baked-in Competition
Drive up competition between fans using a combination of prizing and points allocated on a public
leaderboard. Arcade lets you set up different incentivization models - whether you want to reward the
highest-scoring fans, those that play most frequently, or both throughout the runtime of the game.
Real-Time Analytics
Prove your ROI with data on the number of impressions, entries, repeat plays, and active dwell
time - all tied to individual fan profiles - so you can report on how your game impacts your fanbase.
You can even report on redemptions and clickthroughs to CTAs included in your game.
Segmentation
Arcade automatically plugs into the Tradable Bits ecosystem, meaning that you can slice, dice, model
and monetize the fan data that flows through from each Arcade game.
The Best in Gamification
