Last Update: September 15, 2021
TRADABLE BITS PRIVACY POLICY
This privacy policy explains the manner in which TradableBits Media Inc. ("Tradable Bits”) collects, uses and discloses personal information through our fan engagement platform, our Website located at www.tradablebits.com, and through other interactions with individuals.
Customer Data and the Tradable Bits PLATFORM
Tradable Bits provides a fan-based marketing platform to help companies create and share content, derive insights from fan activity and serve fans personalized content. The Tradable Bits platform works by integrating content from our customers, our customer's end users and supported third party platforms. We process this information to provide fan-based marketing services to our customers, and we do not use such information for any other purpose except as set out in this privacy policy or as permitted under our agreement with our customers. To the extent the California Consumer Privacy Act ("CCPA") applies to such information, the customer would be the "business" and Tradable Bits would be the "service provider" acting on behalf of the customer.
The following are some examples of the personal information we may collect and analyze to provide the Tradable Bits platform and services to our customers.
Fan-generated Content We collect information that is generated by fans when they interact with our customer's website, content and other fans. This may include notes, tweets, comments, photographs, videos, gifs and other images and content. Our customers choose what personal information they wish to collect from fans through their website or platform.
Customer Data We collect information and other content that our clients import to the Tradable Bits platform from the customer's data storage partners and supported third party platforms. This information may include tickets other sales data, customer lists, website engagement and usage data and survey results. Our customers may also use the Tradable Bits platform to export data to supported third party platforms for custom audience retargeting. Tradable Bits is not affiliated with the supported platforms and does not have control over the manner in which such platforms treat personal information. Our customer's use of such platforms is subject to the terms and conditions, privacy policies and other guidelines applicable to such supported platforms.
Usage Data We collect and analyze data derived from our customer and their end users' use of our customers' website and the Tradable Bits platform, including data relating to the number of page views, return visits, social logins, track time/clicks, likes, bounce rates derived from fans, time spent using the company's website to improve and enhance the Tradable Bits platform.
Cookies and other Tracking Technology We may use cookies, pixels and similar technologies to remember fans when they visit our customers' websites, analyze fan behaviour and personalize our customers' websites. This information may include favourite sports teams, most-listened-to artists, or most-visited venues. To opt-out of the Tradable Bits tracking cookie, please click here. We may also analyze end users' interactions across clients, teams, artists, and other fans in an aggregated and de-identified form to improve and enhance the Tradable Bits platform and for other development, optimization, diagnostic and corrective purposes, which may include market research, case studies and other similar initiatives.
We rely on our customers to comply with applicable privacy laws when collecting, using, or disclosing personal information of fans through our platform, including by obtaining appropriate consent to collect, use, and disclose personal information through the Tradable Bits platform. If you have any questions regarding the personal information we process on behalf of one of our customers, we encourage you to first contact the customer directly and/or review their applicable privacy policy. If you signed-up to receive marketing communications from one of our customers and now wish to unsubscribe, please contact the customer directly.
Information We Collect and Use
Account Information We collect and use customer information in order to create an account that can be used to access and use the Tradable Bits platform. This information includes customer name, billing address and other business contact information (email addresses, phone numbers), payment card information, as well as a username and password that you create. We use this information to create and administer user accounts, authenticate users, process payments, and manage access and control rights. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls or email messages). If you become aware of any unauthorized access to or use of your account, you are required to notify us immediately.
Booking a Demo If you sign-up for a free consultation, demo, or event, we may collect your name, job title, and business contact information (including company email and phone number), and certain information about your company. We use this information to contact you and otherwise facilitate or provide you with your consultation or demo.
Marketing Communications We may send you communications (including by mail and email) regarding our platform and other products and services that we believe are of interest to you. You can unsubscribe at any time by clicking the "unsubscribe” link included at the bottom of each email or by contacting us at the contact information provided in the "Contact Us” section below. Please note that you may continue to receive transactional or account-related communications from us after you unsubscribe.
Employment If you apply for a job with us, we may collect certain personal information about you (such as information that would be contained in a resume, cover letter, or other employment-related materials). We use this information for the purpose of processing, evaluating and responding to your application.
Surveys From time to time, we may offer you the opportunity to participate in one of our surveys. The information obtained through our surveys is used in an aggregated, de-identified form. We use this information to help us understand our users and to enhance our website.
Contact Us When you contact us with a comment, question or complaint through email, telephone, or the contact us form on our Website, you may be asked for information that identifies you, such as your name, email address, and a telephone number, along with additional information we need to help us promptly answer your question or respond to your comment. We may retain this information to assist you in the future and to improve our customer service and service offerings.
SHARING OF PERSONAL INFORMATION
We do not sell or disclose personal information to third parties without your consent, except as set forth below or as required or permitted by law.
Service Providers Personal information will be transferred (or otherwise made available) to certain third parties that provide services on our behalf. We use service providers to provide services such as hosting the Website and our platforms, and providing payment processing, advertising, and marketing services. Our service providers are only provided with the information they need to perform their designated functions and are not authorized to use or disclose personal information for their own marketing or other purposes. Personal information is stored by Tradable Bits and its service providers on servers located in Canada. We may share personal information within Tradable Bits and with service providers to enhance services and application and platform development, and (after appropriate anonymization) across our clients.
Legal and Compliance We may provide personal information in response to a search warrant to other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, U.S. or other law or legal process, which may include lawful access by US or foreign courts, law enforcement or other government authorities. Personal information may also be disclosed where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.
Sale of Business We may transfer any information we have about you as an asset in connection with a proposed or completed merger, acquisition or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Tradable Bits or as part of a corporate reorganization or other change in corporate control.
INFORMATION ABOUT OUR WEBSITE
Visiting our Website In general, you can visit our Website without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system and average time spent on our Website. We use this information to help us understand our Website activity and to monitor and improve our Website.
Cookies Our Website uses a technology called "cookies". A cookie is a tiny element of data that our Website sends to a user's browser, which may then be stored on the user's hard drive so that we can recognize the user's computer or device when they return. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our Website, you may not be able to take advantage of all of the Website features.
Tracer Tags & Web Beacons Our Website may also use a technology called "tracer tags” or "Web Beacons”. This technology allows us to understand which pages you visit on the Website. These tracer tags are used to help us optimize and tailor the Website for you and other future visitors to the Website.
Analytics We may use a third party such as Google Analytics to help us gather and analyze information about the areas visited on the Website (such as the pages most read, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the Website. For more information or to opt-out using the Google Analytics opt-out browser add-on, see Google's page entitled "How Google uses information from sites or appsthat use our services".
Third Party Links Our website may contain links to other websites that Tradable Bits does not own or operate. We provide links to third party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy policies, notices and terms of use. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat personal information. We encourage you to read the privacy policy of every website you visit.
SAFEGUARDS AND RETENTION
We have implemented administrative, technical and physical measures in an effort to safeguard the personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure. We restrict access to personal information on a need-to-know basis to employees and authorized service providers who require access to fulfil their job requirements.
We have record retention processes designed to retain personal information for no longer than necessary for the purposes set out herein or as otherwise required to meet legal or business requirements.
ACCESS TO INFORMATION / DELETION REQUEST
If we receive a request from an individual to access or update personal information we maintain on behalf of a customer, we will direct that individual to the relevant customer. We will assist our customers wherever possible in responding to individual access requests.
Subject to applicable law, you have the right to access, update, delete, and correct inaccuracies in your personal information in our control. You may request access, updating, deletion, and corrections of inaccuracies in your personal information in our custody or control by emailing or writing to us at the contact information set out below. We may request certain personal information for the purpose of verifying the identity of the individual seeking access to his or her personal information records.
UPDATES TO THE PRIVACY POLICY
We may update this privacy policy periodically to reflect changes to our privacy practices. We encourage you to periodically review this page to ensure you are familiar with those changes. We will indicate at the top of this privacy policy when it was most recently updated.
CONTACT US
If you have any questions, concerns or comments about this privacy policy or the manner in which we or our service providers treat your personal information, or to request access to our collection of your personal information, please contact us at:
Chief Technology Officer
Suite #301, 7 West 7th Ave, Vancouver, BC, Canada, V5Y 1L4
            
or contact us by submitting your question or request at https://tradablebits.com/contact