The problem

As part of promoting BCLC Casinos' new Encore Rewards Program, SMAK Agency wanted to come up with a physical experience that was highly interactive, with the ability to capture fan data.

the campaign

SMAK worked alongside partners to create a physical “slot machine-esque” engagement on site that was coded to trigger a Tradable Bits Instant Win when a fan entered. Those who participated were awarded a wide range of prizes - from Encore Rewards points, to casino cash, to trips & adventure experiences.

the result

A travelling activation that fully combined a digital experience with a physical footprint. We loved the creativity of this campaign!