the partner

TTG Canada is one of the premier strategic marketing agencies in the country, specializing in story-building and experiential marketing campaigns. They were responsible for hosting the launch of Christine Sinclair’s foundation, Girls With Goals, right after the Canadian soccer legend’s final match playing for the Canadian national team.

The Challenge

Christine Sinclair is an inspiration for many in the country with the highest number of international goals scored in both men's and women's soccer. The agency aimed to celebrate her career in a meaningful way while including her devoted fans in the picture (literally).

The Solution

TTG Canada partnered with Tradable Bits to launch a “UGC campaign” titles “Thank You Sinc.” They prompted fans to submit photos and farewell messages of love, support, and gratitude for their favorite player. The messages were then directly streamed onto a video board at the event.

This campaign reflected the true capacity of UGC campaigns outside of just collecting marketing material, allowing fans to be a part of a milestone event.

Congrats to TTG Canada for this year’s “Best UGC Campaign”!