2024 Best Use of Emerging Tech

To celebrate Tony Parker being inducted into the Basketball Hall of Fame, the San Antonio Spurs wanted to showcase and reflect on his incredible career. To do so, they created an AR filter for Instagram, with the help of Tradable Bits to bring it to life. The front-facing camera shuffled images depicting “Which Tony Parker are You?” above the user's head to determine which moment in Tony Parker’s career they are. From “Game Winner Tony” to “The Iconic Floater”. When users flipped to their back camera, the filter immersed them into a 360-degree view of Tony Parker’s trophy room.

The Spurs celebrated this milestone in an innovative and engaging way, highlighting how AR filters are a great way to have fun with fans. Whether they’re used on a phone screen or jumbotron, AR filters are a great way to generate UGC and tie in your sponsor as well.