Best use of SMS Marketing 2024

For the 2023 NCAA football season, the Florida Gators set up an evergreen “Entry Form” for fans to enter and opt-in to receive last minute ticket deals. The strategy was centered around the Tradable Bits SMS tool, which automatically contacted fans with last minute ticket deals and a link to purchase.

This ‘set it and forget it’ workflow helped the Gators drive between 50-500x ROI throughout the season while being a huge value add for devoted fans. Beyond that, the campaign helped uncover an audience that is ready to buy, opening up plenty of future marketing opportunities.

Congrats, Gators!

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