Case Study: Tourism Vancouver Neighbourhood Quiz

Tradable Bits Case Study Tourism Vancouver Neighbourhoods Personality Quiz

WOW-FACTOR

11 HILARIOUS QUESTIONS IN 1 PERSONALITY QUIZ that helps Tourism Vancouver learn more about their fans while educating them about the city's many diverse neighbourhoods and subcultures.

TOURISM VANCOUVER

Tourism Vancouver is a destination marketing organization and business association that represents 1000+ members in tourism and related industries. They use person-to-person and technology-based sales, marketing and visitor servicing activities to generate demand for Vancouver, thereby creating value for their members and stakeholders.

GOAL

As part of their mandate to generate demand for beautiful "Vancity", Tourism Vancouver is always looking to expand their reach and understanding of Vancouver fans. They also wanted a fun way to educate citizens and potential visitors about Vancouver neighbourhoods and their related sub-cultures.

Tourism Vancouver Personality Quiz powered by Tradable Bits

SOLUTION

Playing on cheeky Vancouver stereotypes, Tourism Vancouver crafted a "Which Vancouver Neighbourhood Are You" personality quiz for their fans. After completing 11 hilarious questions and entering their contact information, fans reveal their ideal Vancity neighbourhood. The personality quiz not only educated fans on the different areas of the city, it also generated tons of leads for Tourism Vancouver for future event promotions in each given area. Tourism Vancouver can now email or advertise to these new (and existing) fans based on their answers to each question as well as their ultimate "neighbourhood" result.

Tourism Vancouver Personality Quiz powered by Tradable Bits - Worst Nightmare Question

Contact us to see a live demo of this and other WOW-worthy campaigns.

Editor's Note: We've started a new column on the Digital Marketing Digest called "Weekly Wows"! Each week, we'll highlight a WOW-worthy campaign by one of our Tradable Bits partners. Anyone can apply to be featured by emailing social@tbits.me. Enjoy!


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Tradable Bits

Tradable bits is the leading fan-based marketing platform for sports + music. Know your fans and market smarter with engagement campaigns, user-generated content, Fan CRM, targeted ads and more.

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