Case Study: Microsoft Accelerate Canada

Tradable Bits Weekly Wow: Microsoft Accelerate Canada New Vancouver Office Launch

WOW-FACTOR

1 REAL-TIME INTERACTIVE MAP of posts from around the world about Microsoft's new Canada Excellence Centre in Vancouver, BC.

MICROSOFT ACCELERATE CANADA

Microsoft opened its Canada Excellence Centre in Vancouver, BC on June 17, 2016 to much fanfare. Technology experts and politicians - most notably our Prime Minister, Justin Trudeau - came from all over to celebrate the opening of the new development hub. The centre will be a facility full of 750+ developers building everything from games and apps design to mixed-reality and accessibility products.

GOAL

Aiming to amplify and showcase the buzz around Canada's newest innovation hub, Microsoft wanted a way to visualize the social media posts surrounding #AccelerateCanada.

Microsoft Accelerate Canada Social Media Heatmap powered by Tradable Bits Stream

SOLUTION

First, Microsoft collected all mentions of #AccelerateCanada across all social networks with Stream. After amassing all these moments from across the globe, the Tradable Bits API helped them plot the geolocation of these posts on a custom, branded map. The live social feed and prominent hashtag encouraged even more fans to participate for a chance to be featured. Not only did they promote this global heatmap of fan posts online, they showcased the buzz on screens in the actual facility during their launch day. The Microsoft Accelerate Canada heatmap bridged the on and offline, local and abroad conversations surrounding innovation in Canada, helping them amplify their new facility and our country to investors and technologists worldwide.

Contact us to see a live demo of this and other WOW-worthy campaigns.

Editor's Note: We've started a new column on the Digital Marketing Digest called "Weekly Wows"! Each week, we'll highlight a WOW-worthy campaign by one of our Tradable Bits partners. Anyone can apply to be featured by emailing social@tbits.me. Enjoy!


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