on Brand & Retail, User Generated Content, Social Media News, Tips & Tricks, Digital Marketing Digest

    Ask an Expert: Laura from Lush Cosmetics Talks Fan-Based Marketing for Retail

    Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…

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    on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

    Case Study: Lush Cosmetics Shoppable Social

    Channelling Fandom into E-Commerce Lush Cosmetics fans are loud and obsessed. By pairing their best user-generated content with a compelling call to action, they boosted product awareness without saying a word. Capture the Magic of LUSHie Excitement For supporters of Lush Cosmetics, using their products isn’t a luxury, it’…

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    on Digital Marketing Digest, Sports, Engagement Campaigns, User Generated Content, Spotlight

    Case Study: Portland Trail Blazers UGC Campaign

    Turning "Rip City" Spirit into Sponsor Value The Portland Trail Blazers (NBA) provided global awareness and qualified leads to their sponsor Alaska Air by empowering fans all over the world to show their Rip City team spirit. GOAL: Connect Sponsor with Fan Community The Portland Trail Blazers are always looking…

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    on Digital Marketing Digest, Spotlight, Tourism & Hospitality, User Generated Content

    Case Study: Island Lake Lodge Social Website

    WOW-FACTOR 100s OF GORGEOUS FAN PHOTOS making a stellar first impression to potential tourists on the home page of the Island Lake Lodge's website. ISLAND LAKE LODGE Island Lake Lodge is a resort in Fernie, BC that offers hotel and wedding accommodations, dining and a spa. They also host a…

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    on Digital Marketing Digest, Spotlight, Entertainment & Events, Government, User Generated Content

    Case Study: We For She Conference Stream

    WOW-FACTOR 1,600,000+ people reached by the stories created by the 1500+ attendees of the We For She conference, spreading solutions for gender discrimination across the world. WE FOR SHE We For She 2016: Championing the Next Generation, was a conference in Vancouver that we sponsored on October 14,…

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    on Spotlight, Entertainment & Events, Digital Marketing Digest, User Generated Content

    Case Study: The Vancouver Club Celebrity Bartenders Stream

    WOW-FACTOR 1 SPECIAL NIGHT where the prestigious Vancouver Club lifted its photography ban to allow guests to capture the exquisite Celebrity Bartender Series Finale and share it with their networks on social media (inducing FOMO everywhere). THE VANCOUVER CLUB The Vancouver Club is a business club where members from various…

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    on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

    Case Study: Lush Cosmetics #BareYourSoles Stream Contest

    WOW-FACTOR 1000's of LUSHIES SHARING PRODUCT PHOTOS, authentically promoting Lush Cosmetics' new line of foot care products on Instagram and the Lush website. LUSH COSMETICS Lush Cosmetics is an international master of fan-based marketing. Their commitment to making fresh, handmade, ethical cosmetics attracts millions of "Lushies" to their loyal fan…

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    on Digital Marketing Digest, Sports, Spotlight, User Generated Content

    Case Study: FFA + Playstation #PS4Trickshot Stream Contest

    WOW-FACTOR 3000+ FAN TRICKSHOT VIDEOS uploaded to Twitter and Instagram with the branded hashtag #PS4Trickshot for Football Federation Australia and Playstation's collaborative Stream contest. FOOTBALL FEDERATION AUSTRALIA + PLAYSTATION Football Federation Australia (FFA) is the governing body of football in Australia and is one of 207 other members of FIFA, the…

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    on Digital Marketing Digest, Milestones, User Generated Content, External Press

    Monthly Press + Social Mentions (June 2016)

    Thank you to everyone who mentioned us this month! Here's a summary of the great things people were saying about Tradable Bits in June of 2016... Events Loving our time in LA for @ticketmaster's #TMSS2016 and some top secret sales meetings. 😎 Come say hi to @lennyg at the…

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    on Digital Marketing Digest, Spotlight, Brand & Retail, User Generated Content

    Case Study: Microsoft Accelerate Canada

    WOW-FACTOR 1 REAL-TIME INTERACTIVE MAP of posts from around the world about Microsoft's new Canada Excellence Centre in Vancouver, BC. MICROSOFT ACCELERATE CANADA Microsoft opened its Canada Excellence Centre in Vancouver, BC on June 17, 2016 to much fanfare. Technology experts and politicians - most notably our Prime Minister, Justin…

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    on Digital Marketing Digest, Tourism & Hospitality, User Generated Content, Spotlight

    Case Study: Local Public Eatery (Engine Digital)

    WOW-FACTOR 9 DYNAMIC, INTERACTIVE SOCIAL HOMEPAGES that give potential customers an authentic, real-time taste of what it's like to experience the food, atmosphere and service at Local Public Eatery. LOCAL PUBLIC EATERY Local Public Eatery is a laidback pub with gourmet food with locations all across North America. We even…

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    on Digital Marketing Digest, Engagement Campaigns, User Generated Content, Spotlight

    Case Study: Norco's #AdventureBeginsHere

    WOW-FACTOR 1 UNIQUE, STORYTELLING HASHTAG that not only empowered fans to share their personal adventures, but also promoted brand awareness for Norco Bicycles while generating highly qualified leads for future ad campaigns. NORCO BICYCLES Norco is a bicycle manufacturer with a simple mission: build better bikes. Over the past 50…

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    on Milestones, Digital Marketing Digest, User Generated Content, External Press

    Monthly Press + Social Mentions (May 2016)

    Thank you to everyone who mentioned us this month! Here's a summary of the great things people were saying about Tradable Bits in May of 2016... Events Off to a great start at #SMCamp in beautiful Victoria. Come find @lennyg and @emilysarataylor! A photo posted by Tradable Bits (@tradablebits) on…

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    on Digital Marketing Digest, Entertainment & Events, Spotlight, User Generated Content

    Case Study: Citrix Synergy "Planet Yes"

    WOW-FACTOR 1 MASSIVE GLOBE projecting real-time, crowd-sourced "things to say yes to" that Citrix Synergy attendees submitted to the Citrix Stream just by tweeting with #IWillSayYesTo. CITRIX SYNERGY Citrix Synergy is an annual conference about the latest trends and innovations in secure apps and data delivery. Every year, they push…

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    on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

    Case Study: Lush Live Social Stream

    Editor's Note: We've started a new column on the Digital Marketing Digest called "Weekly Wows"! Each week, we'll highlight a WOW-worthy campaign by one of our Tradable Bits partners. Anyone can apply to be featured by emailing social@tbits.me. Enjoy! WOW FACTOR 10,000+ downloads of the new Lush…

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    on Digital Marketing Digest, User Generated Content, Education, Spotlight

    Case Study: University of Maryland University College Social Stream

    Connecting Global Student Community The University of Maryland University College (UMUC) united their grads worldwide and attracted prospective students by mapping social posts from their community into a collaborative content hub. GOAL: Engage the Global UMUC Community As an online university, creating a tangible culture for their students is an…

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    on Digital Marketing Digest, Sports, Identity Management, User Generated Content, Engagement Campaigns, Tips & Tricks, Spotlight

    What is Fan-Based Marketing? (Free Sports Report)

    What is fan-based marketing and why does it matter for sports teams? Find the answers to these and more sports marketing questions in this free exclusive white paper featuring the Washington Redskins (NFL), Portland Trail Blazers (NBA) and the Vancouver Whitecaps FC (MLS). Download your free copy of "Fan-Based Marketing:…

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    on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

    Case Study: Lush Cosmetics Engagement Campaign

    Harnessing Social Media Love for Good LUSH Cosmetics inspired thousands to support LGBTQ+ rights during the Sochi 2014 Olympics with their #SignOfLove Stream. Fueling All Out’s petition campaign with social, LUSH activated their loyal LUSHie fans to make a real impact. Champion Everyone’s Right to Love LUSH cosmetics…

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    on User Generated Content, Brand & Retail, Spotlight, Digital Marketing Digest

    Case Study: lululemon SeaWheeze Social Stream

    Curating Active and Lasting Communities lululemon SeaWheeze inspired 30% more conversations on social media than the previous year by bridging online and offline communities in real time with curated fan content displays. GOAL: Inspire Sustainable Support Network lululemon athletica needed to create a community that stretched far beyond race day.…

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    on Digital Marketing Digest, User Generated Content, Engagement Campaigns, Brand & Retail, Spotlight

    Case Study: Best Buy User-Generated Content Contest

    Forming Fond Memories with Product Stories By encouraging customers to share their "best memories" involving Best Buy products, the retailer crowdsourced thousands of authentic, emotional testimonials while boosting positive awareness for their brand. GOAL: Unite Best Buy’s Customer Community Best Buy wanted to reinvigorate the brand post-consolidation by showing…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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