on Digital Marketing Digest, Spotlight, Tourism & Hospitality, User Generated Content

Case Study: Island Lake Lodge Social Website

WOW-FACTOR 100s OF GORGEOUS FAN PHOTOS making a stellar first impression to potential tourists on the home page of the Island Lake Lodge's website. ISLAND LAKE LODGE Island Lake Lodge is a resort in Fernie, BC that offers hotel and wedding accommodations, dining and a spa. They also host a…

Continue Reading

on Digital Marketing Digest, Spotlight, Entertainment & Events, Government, User Generated Content

Case Study: We For She Conference Stream

WOW-FACTOR 1,600,000+ people reached by the stories created by the 1500+ attendees of the We For She conference, spreading solutions for gender discrimination across the world. WE FOR SHE We For She 2016: Championing the Next Generation, was a conference in Vancouver that we sponsored on October 14,…

Continue Reading

on Spotlight, Entertainment & Events, Digital Marketing Digest, User Generated Content

Case Study: The Vancouver Club Celebrity Bartenders Stream

WOW-FACTOR 1 SPECIAL NIGHT where the prestigious Vancouver Club lifted its photography ban to allow guests to capture the exquisite Celebrity Bartender Series Finale and share it with their networks on social media (inducing FOMO everywhere). THE VANCOUVER CLUB The Vancouver Club is a business club where members from various…

Continue Reading

on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

Case Study: Lush Cosmetics #BareYourSoles Stream Contest

WOW-FACTOR 1000's of LUSHIES SHARING PRODUCT PHOTOS, authentically promoting Lush Cosmetics' new line of foot care products on Instagram and the Lush website. LUSH COSMETICS Lush Cosmetics is an international master of fan-based marketing. Their commitment to making fresh, handmade, ethical cosmetics attracts millions of "Lushies" to their loyal fan…

Continue Reading

on Digital Marketing Digest, Sports, Spotlight, User Generated Content

Case Study: FFA + Playstation #PS4Trickshot Stream Contest

WOW-FACTOR 3000+ FAN TRICKSHOT VIDEOS uploaded to Twitter and Instagram with the branded hashtag #PS4Trickshot for Football Federation Australia and Playstation's collaborative Stream contest. FOOTBALL FEDERATION AUSTRALIA + PLAYSTATION Football Federation Australia (FFA) is the governing body of football in Australia and is one of 207 other members of FIFA, the…

Continue Reading

on Digital Marketing Digest, Milestones, User Generated Content, External Press

Monthly Press + Social Mentions (June 2016)

Thank you to everyone who mentioned us this month! Here's a summary of the great things people were saying about Tradable Bits in June of 2016... Events Loving our time in LA for @ticketmaster's #TMSS2016 and some top secret sales meetings. 😎 Come say hi to @lennyg at the…

Continue Reading

on Digital Marketing Digest, Spotlight, Brand & Retail, User Generated Content

Case Study: Microsoft Accelerate Canada

WOW-FACTOR 1 REAL-TIME INTERACTIVE MAP of posts from around the world about Microsoft's new Canada Excellence Centre in Vancouver, BC. MICROSOFT ACCELERATE CANADA Microsoft opened its Canada Excellence Centre in Vancouver, BC on June 17, 2016 to much fanfare. Technology experts and politicians - most notably our Prime Minister, Justin…

Continue Reading

on Digital Marketing Digest, Tourism & Hospitality, User Generated Content, Spotlight

Case Study: Local Public Eatery (Engine Digital)

WOW-FACTOR 9 DYNAMIC, INTERACTIVE SOCIAL HOMEPAGES that give potential customers an authentic, real-time taste of what it's like to experience the food, atmosphere and service at Local Public Eatery. LOCAL PUBLIC EATERY Local Public Eatery is a laidback pub with gourmet food with locations all across North America. We even…

Continue Reading

on Digital Marketing Digest, Engagement Campaigns, User Generated Content, Spotlight

Case Study: Norco's #AdventureBeginsHere

WOW-FACTOR 1 UNIQUE, STORYTELLING HASHTAG that not only empowered fans to share their personal adventures, but also promoted brand awareness for Norco Bicycles while generating highly qualified leads for future ad campaigns. NORCO BICYCLES Norco is a bicycle manufacturer with a simple mission: build better bikes. Over the past 50…

Continue Reading

on Digital Marketing Digest, Milestones, User Generated Content, External Press

Monthly Press + Social Mentions (May 2016)

Thank you to everyone who mentioned us this month! Here's a summary of the great things people were saying about Tradable Bits in May of 2016... Events Off to a great start at #SMCamp in beautiful Victoria. Come find @lennyg and @emilysarataylor! A photo posted by Tradable Bits (@tradablebits) on…

Continue Reading

on Digital Marketing Digest, Entertainment & Events, Spotlight, User Generated Content

Case Study: Citrix Synergy "Planet Yes"

WOW-FACTOR 1 MASSIVE GLOBE projecting real-time, crowd-sourced "things to say yes to" that Citrix Synergy attendees submitted to the Citrix Stream just by tweeting with #IWillSayYesTo. CITRIX SYNERGY Citrix Synergy is an annual conference about the latest trends and innovations in secure apps and data delivery. Every year, they push…

Continue Reading

on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

Case Study: Lush Live Social Stream

Editor's Note: We've started a new column on the Digital Marketing Digest called "Weekly Wows"! Each week, we'll highlight a WOW-worthy campaign by one of our Tradable Bits partners. Anyone can apply to be featured by emailing social@tbits.me. Enjoy! WOW FACTOR 10,000+ downloads of the new Lush…

Continue Reading

on Digital Marketing Digest, Sports, Identity Management, User Generated Content, Engagement Campaigns, Tips & Tricks, Spotlight

What is Fan-Based Marketing? (Free Sports Report)

What is fan-based marketing and why does it matter for sports teams? Find the answers to these and more sports marketing questions in this free exclusive white paper featuring the Washington Redskins (NFL), Portland Trail Blazers (NBA) and the Vancouver Whitecaps FC (MLS). Download your free copy of "Fan-Based Marketing:…

Continue Reading

on Digital Marketing Digest, User Generated Content, Brand & Retail, External Press

Dx3 Q&A: How Social Media Influences On/Offline Shoppers

Why display social media posts in-store? What's the best way to create ongoing conversation with customers? What is "microtargeting" and why does it matter? Find the answers to these and more digital marketing for retail questions in our Q&A with Dx3: Canada's leading technology, digital marketing and retail…

Continue Reading

on Digital Marketing Digest, User Generated Content, Spotlight, Engagement Campaigns

Digital Marketing Awards: Announcing the 2015 Tbitsy Winners

With Grammy's gone and the Oscars upcoming, we're inspired this awards season. We have the pleasure of working with some of the most innovative brands in digital marketing who deserve recognition for their excellent feats of fan engagement. We saw so many stellar examples of digital marketing from our clients…

Continue Reading

on Digital Marketing Digest, Sports, Spotlight, User Generated Content

Live #SB50 Infographic: Super Bowl 2016 Social Media Stats

Super Bowl 50 is already social media's most talked about event of 2016. Data is dumping out of Twitter, Facebook and Instagram in mountains by the minute. But how can you make sense of all the buzz? Meet The Social Bowl. The Social Bowl for #SB50 First, we started collecting…

Continue Reading

on Digital Marketing Digest, Engagement Campaigns, User Generated Content

The Twelve Days of T-Bits-mas

With so many products and features on the Tradable Bits platform, it can be tricky to remember them all. So with the help of some musical elves, we've transformed our platform pages into a festive, melodic mneumonic we'll all recognize... On the first day of Christmas, my T-Bits gave to…

Continue Reading

on Digital Marketing Digest, Government, User Generated Content, Social Media News, Infographics

Can #ELXN42 Social Media Statistics Predict Canada's Next Leader?

Politics can be overwhelming. Which media organizations should you trust? What do citizens really think of each party? Who is the most likely leader to win? These questions weigh on the minds of Canadians as they try to decide how to get involved; and the confusion often disuades people from…

Continue Reading

on Digital Marketing Digest, External Press, Spotlight, User Generated Content

Activists Get Active in The Great "Virtual" Climate Race for Solar Energy Projects

FOR IMMEDIATE RELEASE, VANCOUVER, In the lead up to the international climate negotiations in Paris in December, Vancouver based climate campaigner Ben West has co-founded a new running event series focused on crowdfunding for climate solutions. The inaugural event, 10km and 2.5km timed races are in Stanley Park on…

Continue Reading

on Digital Marketing Digest, Social Media News, User Generated Content, Brand & Retail

How to Legally Repurpose User-Generated Content from Social Media

With the rising popularity of social media aggregation tools like Stream, customers are rightly concerned about their privacy. As the New York Times eloquently explained, showcasing customer interaction with your products and services is not as simple as plucking public content from social media users and broadcasting it on your…

Continue Reading

DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

Want to market smarter to your fans? Book a demo today.
Subscribe for Updates
Receive email updates with new posts