on Digital Marketing Digest, Tips & Tricks, External Press

Tech Vancouver Talk: How to Succeed as a Startup Without Funding

We’re excited to announce our CEO's upcoming keynote at Tech Vancouver on January 31, 2017. Darshan Kaler (Co-Founder + CEO) will share his top 10 tips for building a successful startup without funding in his TED-style talk at Mobify's headquarters. What You'll Learn: Darshan joins other experts from the Vancouver…

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on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Entertainment & Events, Sports, Tourism & Hospitality

71 Last-Minute Christmas Contest Ideas with Easy Templates

T'was the month before Christmas and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! St. T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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on Digital Marketing Digest, Op-Eds, Tips & Tricks, Identity Management, Social Media News

10 Terrible Facebook Ads You Better Not Pay to Promote

Facebook just announced they’ve cracked AdBlock software on Desktop, and can now prevent users from hiding advertisements. Their update comes with revamped ad preferences that give users the power to punish bad ads - lifting the blanket opt-out while putting the fate of advertisers in the hands of their…

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on Tips & Tricks, Digital Marketing Digest, Engagement Campaigns, Entertainment & Events, Op-Eds

5 Big Data Lessons to Steal from Netflix

Everybody loves Netflix. There’s nothing more gratifying to your inner-FOGO (fear of going out) than curling up in your couch and watching your favourite flicks. But the fascinating fact we all tend to forget is just how much science backs those five little yellow stars that decide your next…

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on Digital Marketing Digest, Brand & Retail, Sports, Op-Eds, Tips & Tricks, Entertainment & Events, Identity Management, Support, Guides

How to Retarget Customers Without Being a Creep

Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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on Digital Marketing Digest, Sports, Identity Management, User Generated Content, Engagement Campaigns, Tips & Tricks, Spotlight

What is Fan-Based Marketing? (Free Sports Report)

What is fan-based marketing and why does it matter for sports teams? Find the answers to these and more sports marketing questions in this free exclusive white paper featuring the Washington Redskins (NFL), Portland Trail Blazers (NBA) and the Vancouver Whitecaps FC (MLS). Download your free copy of "Fan-Based Marketing:…

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on Digital Marketing Digest, Engagement Campaigns, Tips & Tricks, Spotlight

29+ Creative Social Media Campaign Ideas from the Pros

New year, new you, new marketing plan! Coming up with awesome ideas for social media campaigns can be challenging - that's why we analyzed over 10,000 real campaigns by big brands like Disney, McDonalds and Best Buy to find the very best examples and ideas for your 2016 digital…

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on Digital Marketing Digest, Social Media News, Brand & Retail, Tips & Tricks

What are Facebook Canvas Ads? (Spoiler Alert: They're Amazing)

If you haven't heard of Facebook's new Canvas Ad Format yet - prepare to be amazed. Since late last year, whispers of a new groundbreaking ad format that allows users to experience, watch and buy product all within the Facebook app have been floating around marketing forums. If you're an…

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on Digital Marketing Digest, Entertainment & Events, Tips & Tricks, Op-Eds

Insider Scoop: Top 15 Things to Do in Vancouver

Welcome to Vancouver! When you're only here for the short duration of a conference, you need insider information to find the best places to go. Whether you're hungry, thirsty or bored and hoping experience classic Vancity - our staff of local foodies, athletes and explorers have you covered! All of…

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on Digital Marketing Digest, Identity Management, Tips & Tricks, Engagement Campaigns

How to Tag Your Way to Targeting Victory

Who's the biggest unsung hero in direct-to-consumer, engagement-based, CRM marketing? We nominate the "Tag". You know - the thing that's typically added as an afterthought to campaign configuration and then forgotten about forever? Tags are a powerful tool for segmenting your customers and fans into audiences for future retargeting. They…

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on Digital Marketing Digest, Social Media News, Engagement Campaigns, Brand & Retail, Identity Management, Tips & Tricks

How to Save on Facebook Ads During the Holidays

Social ad targeting can be brutally expensive during the holidays. Facebook, Instagram and Twitter turn into a blizzard of self-promoting brand posts and advertisements the second Halloween strikes midnight. Brands are predicted to spend $23.68 billion on social ads this year. Add that to the unpaid promotional content every…

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on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Spotlight

How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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on User Generated Content, Digital Marketing Digest, Spotlight, Brand & Retail, Tips & Tricks

Shoppable Instagram: How to Make Sales with Social Media Posts

How to earn money from social media content about your brand on Instagram, Twitter and other social networks is not always apparent. But turning social media engagement into actual sales is easier than you might think. You've worked hard to gain followers on Facebook, Twitter and Instagram. You may even…

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on Digital Marketing Digest, Milestones, Tips & Tricks, Engagement Campaigns

Why and How to Integrate Slack with Tradable Bits

Slack has graduated from your inter-office communication hub into a full blown marketing, sales and community management tool. We're big fans and recognize the power of this popular direct chat program for businesses likes yours. In an effort to make our Slack-loving clients' lives easy and efficient, we've integrated our…

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on Digital Marketing Digest, User Generated Content, Op-Eds, Tips & Tricks

6 Simple Do's and Don'ts of User Generated Content

Op-Ed By: Lenny Goh, Director of Business Development. User-generated content. Social proof. #UGC. Whatever you’d like to call it, it’s extremely important. Businesses are finally listening to their fans and realizing just how essential user-generated content is to their core business objectives. Just by paying attention to brand-relevant…

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on Tips & Tricks, Digital Marketing Digest, Engagement Campaigns, Brand & Retail

How to Make a Branded Holiday eCard

Everyone loves a good eCard. They’re free to distribute, they’re fun and they’re an excellent way to show the human side of your brand. Whether you’re revving up for Hanukkah, Ramadan or Christmas - there’s an eCard for every holiday. They’re visual, smile-inducing and…

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on Digital Marketing Digest, Brand & Retail, Tips & Tricks, Engagement Campaigns

5 Christmas Social Media Contest Ideas for Cool, Creative Companies

We've updated our list! Check out our 71 last-minute Christmas contest ideas now. Christmas is coming! Wondering whether to do an Instagram photo contest, Twitter hashtag contest or a Facebook Page contest? With so many social networks and so little time, Christmas campaigns can be challenging for busy businesses. That’…

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on Digital Marketing Digest, Brand & Retail, Tips & Tricks, User Generated Content

How to Turn Your Fans Into Your Top Salespeople

Sales is hard. It’s tiring, time-consuming and can sometimes feel a little inauthentic. Wouldn’t it be nice if your current fans and your potential customers could just talk to each other? You’d instantly prove your products' worth without even needing to pitch. We’ve got a secret…

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on Digital Marketing Digest, User Generated Content, Brand & Retail, Tips & Tricks

5 Social Calls to Action that Convert

“CHECK OUT MY POST” “BUY MY NEW BOOK” “RETWEET MY CONTEST” Do these cringe-worthy calls to action look familiar? We thought so. This is what most Twitter feeds look like (I know ours does). Me, me, me... There’s nothing more off-putting than a brand yelling at you on social…

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on User Generated Content, Digital Marketing Digest, Social Media News, Tips & Tricks

How To Build Community with Social Content Curation

Social media aggregation is now an essential part of many marketers' social media strategies. Businesses are promoting their hashtags, collecting posts from fans and showing them off on their website. But social content curation holds so much more potential than just passively displaying posts from Twitter and Instagram on brand…

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DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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