on Digital Marketing Digest, Engagement Campaigns, Tips & Tricks, Spotlight

29+ Creative Social Media Campaign Ideas from the Pros

New year, new you, new marketing plan! Coming up with awesome ideas for social media campaigns can be challenging - that's why we analyzed over 10,000 real campaigns by big brands like Disney, McDonalds and Best Buy to find the very best examples and ideas for your 2016 digital…

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on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Spotlight

How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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on Digital Marketing Digest, External Press, Spotlight, User Generated Content

Activists Get Active in The Great "Virtual" Climate Race for Solar Energy Projects

FOR IMMEDIATE RELEASE, VANCOUVER, In the lead up to the international climate negotiations in Paris in December, Vancouver based climate campaigner Ben West has co-founded a new running event series focused on crowdfunding for climate solutions. The inaugural event, 10km and 2.5km timed races are in Stanley Park on…

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on Digital Marketing Digest, User Generated Content, Spotlight, Brand & Retail, Tips & Tricks

Shoppable Instagram: How to Make Sales with Social Media Posts

How to earn money from social media content about your brand on Instagram, Twitter and other social networks is not always apparent. But turning social media engagement into actual sales is easier than you might think. You've worked hard to gain followers on Facebook, Twitter and Instagram. You may even…

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on Digital Marketing Digest, User Generated Content, Spotlight, Brand & Retail

Luvo Inc. Heats Up Freezer Aisle with Sexy #GetFresh Omnichannel Campaign

If you've ever thought "my product isn't fun enough to work on social media" - think again! Luvo Inc. - a frozen food manufacturer focused on taste, nutrition and convenience - has boldly ventured where no other brand in your fridge has dared. Their "Get Fresh in the Freezer Aisle"…

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on Digital Marketing Digest, Engagement Campaigns, Spotlight, Sports

Puppies, Football and Gamification: How Whitecaps FC Crafted the Ultimate Engagement Campaign

[] What do you get when you combine free flights to Europe, an adorable puppy, avid football fans, 16-bit game design and a tug of war? The Whitecaps Football Club's ultimate viral engagement campaign. Just when we thought you couldn't fit more awesome into a single campaign, the Whitecaps FC blew…

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on Digital Marketing Digest, Entertainment & Events, User Generated Content, Spotlight

How you can rock social media Lollapalooza style

Why do we feel driven to share phenomenal experiences with others? As we felt the lift of takeoff to a new city, tasted the cheesy indulgence of deep dish pizza and heard the deafening roar of hundreds of thousands of fellow fans welcoming our favourite bands, the social media team…

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on Spotlight, Digital Marketing Digest, Identity Management, Op-Eds

How We Hacked Facebook Targeting and Increased Ad ROI by 700%

In partnership with Tourism Whistler we recently conducted a social ads experiment. It all began with a simple idea… Concept: Start with who you know We’ve been in the social media marketing industry for a long time, and Whistler’s been rocking Tourism industry for even longer. We both…

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on Sports, Digital Marketing Digest, Spotlight, Engagement Campaigns

How being loyal to your fans results in brand loyalty

Ipswich Town Football Club increased Facebook engagement by 340% and amplified their reach 150x for every interaction after realizing that success on social media comes from brands being loyal to their fans. Football is a saturated market with immense competition. Clubs must be on the cutting edge of marketing strategies…

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on Digital Marketing Digest, User Generated Content, Spotlight, Non-profit, Tourism & Hospitality

Science World creates collaborative exhibit of magic moments with help from community

Science World is engaging their community for their 25th anniversary by encouraging past and present visitors to share their favourite memories at “the Dome” on their interactive Science World BC Memories website. Each photo added helps to create the virtual “exhibit” of Science World memories, spanning all the way from…

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on Digital Marketing Digest, Media, User Generated Content, Spotlight, Sports, Non-profit

How one Olympic cyclist inspired millions to support mental health

During her ride across Canada, Clara Hughes proved that one person’s vision can make a massive impact with the right support. Clara Hughes is a legendary six-time Olympic medalist, who even still has battled with depression. She believes that talking is the most powerful way to help those who…

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on Op-Eds, Digital Marketing Digest, User Generated Content, Spotlight, Media, Non-profit

This is why we believe in building social apps

Making a difference in peoples lives and helping shape how we see the world inspired me to start Tradable Bits. One of the most rewarding things in life is to see your vision and hard work come into fruition. Clara’s Big Ride for Bell Let’s Talk used what…

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on User Generated Content, Digital Marketing Digest, Spotlight, Brand & Retail

LUSH will melt your Mum's heart with #thatswhatmumsaid Stream

LUSH Cosmetics is at it again! First they spread social love to support the LGBTQ community during the Sochi Olympics, and now they’re sharing Mums' wise wisdom from all over the world in preparation for Mother’s Day this Sunday. Their adorable and hilarious #thatswhatmumsaid campaign invites their LUSHies…

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on Digital Marketing Digest, Entertainment & Events, Brand & Retail, Spotlight, User Generated Content

Game of Thrones helps businesses go viral

What do HootSuite, Popcultcha.com and your old college roommate have in common? They’re all obsessed with Game of Thrones. Incorporating current trends into your social media marketing is a powerful way of leveraging social momentum - if done correctly. Many businesses have learned the hard way that thoughtlessly…

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on Digital Marketing Digest, Brand & Retail, Spotlight, User Generated Content, Non-profit

LUSH harnesses the power of social media love

Ramping up to its finale on Valentine's Day, LUSH cosmetics has been spreading social media love with Stream for their Sign of Love petition campaign for LGBTQ rights. In response to the recent legislative changes in Russia, LUSH has partnered with All Out to promote Sign Of Love: a campaign…

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on Digital Marketing Digest, Entertainment & Events, Spotlight, User Generated Content, Tourism & Hospitality

Dine Out Vancouver captures every bit of #deliciousness with Stream

Canada’s largest restaurant festival, Dine Out Vancouver, took #foodporn to a whole new level this year with the My Dine Out Story Stream. Even with hundreds of restaurants, thousands of dishes and millions of mmm-inspiring moments, Dine Out Vancouver didn’t miss a single second of their 17-day, city-wide…

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on Digital Marketing Digest, User Generated Content, Tourism & Hospitality, Spotlight

Copper Mountain Increases Engagement with Stream

For Copper Mountain ski resort, the divide between what appears on social media and what actually happens on the slopes was a constant challenge. “The goal of our social media strategy is to interact with guests from a variety of platforms and give them an honest perspective of life at…

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on Digital Marketing Digest, Government, Spotlight, Engagement Campaigns

Cover Photo app celebrates Port Metro Vancouver's global reach

Port Metro Vancouver’s Cover Photo app is helping them bring their international fans together for the holidays. Trevor Jurgens, Digital Communications Strategist, launched the interactive app as a way for Port Metro's fans to “pay forward to others and share the goodwill" with their friends and family on Facebook.…

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on Digital Marketing Digest, Sports, Spotlight, Engagement Campaigns

Viral eCard app connects Canucks with fans for holidays

The Vancouver Canucks know how to spread holiday cheer on social media. The viral eCard app on their holiday website reached 850x more new connections per fan that participated and inspired shares on every major social network just hours after launching on Friday, December 13. The interactive eCards feature Kevin…

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on Digital Marketing Digest, Entertainment & Events, Spotlight, User Generated Content, Tourism & Hospitality

Whistler Cornucopia captures festive feast with Stream

There’s something almost spellbinding about a gourmet, holiday dinner party. The decadent culinary delights, shaped and stacked into miniature pieces of edible art. The tinkling of wine glasses and fluttery excitement of countless conversations. The tang of oaky wine and the smooth scent of pumpkin piquing your appetite. You’…

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by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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