on Digital Marketing Digest, Entertainment & Events, Spotlight, User Generated Content

    Case Study: Citrix Synergy "Planet Yes"

    WOW-FACTOR 1 MASSIVE GLOBE projecting real-time, crowd-sourced "things to say yes to" that Citrix Synergy attendees submitted to the Citrix Stream just by tweeting with #IWillSayYesTo. CITRIX SYNERGY Citrix Synergy is an annual conference about the latest trends and innovations in secure apps and data delivery. Every year, they push…

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    on Digital Marketing Digest, Spotlight, Entertainment & Events, Engagement Campaigns

    Case Study: Theatre Under the Stars Cover Photos (Laura Murray PR)

    WOW-FACTOR 10 WOW-WORTHY, gorgeous graphical Cover Photos for theatre fans to upload as their own. These beautiful designs are impossible to ignore and oh so shareable! LAURA MURRAY PR Laura Murray PR helps their clients in the arts and creative industries connect with their fans through forward-thinking marketing. Theatre Under…

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    on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

    Case Study: Lush Live Social Stream

    Editor's Note: We've started a new column on the Digital Marketing Digest called "Weekly Wows"! Each week, we'll highlight a WOW-worthy campaign by one of our Tradable Bits partners. Anyone can apply to be featured by emailing social@tbits.me. Enjoy! WOW FACTOR 10,000+ downloads of the new Lush…

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    on Digital Marketing Digest, Sports, Identity Management, Spotlight, Digital Advertising

    Case Study: Vancouver Whitecaps FC Targeted Social Ads

    Filling Stadium Stands with Friends of Fans Leveraging the social networks of their loyal ticket buyers, Vancouver Whitecaps FC expanded their reach with microtargeted Facebook ads to the friends of 'Caps fans, earning nine times more sales per ad dollar spent. Everyone Attends Games with Friends Sports events are inherently…

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    on Digital Marketing Digest, Sports, Spotlight, Engagement Campaigns

    Case Study: Vancouver Canucks eCard Campaign

    Connecting Fans with Viral Holiday e-Card To get fans in the Christmas spirit, the Vancouver Canucks launched a hilariously sharable eCard campaign that earned them over 11,000 organic impressions and 2,300 full, verified fan profiles. GOAL: Surprise & Delight Fans for the Holidays The Vancouver Canucks love to…

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    on Digital Marketing Digest, User Generated Content, Education, Spotlight

    Case Study: University of Maryland University College Social Stream

    Connecting Global Student Community The University of Maryland University College (UMUC) united their grads worldwide and attracted prospective students by mapping social posts from their community into a collaborative content hub. GOAL: Engage the Global UMUC Community As an online university, creating a tangible culture for their students is an…

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    on Sports, Digital Marketing Digest, Identity Management, User Generated Content, Engagement Campaigns, Tips & Tricks, Spotlight

    What is Fan-Based Marketing? (Free Sports Report)

    What is fan-based marketing and why does it matter for sports teams? Find the answers to these and more sports marketing questions in this free exclusive white paper featuring the Washington Redskins (NFL), Portland Trail Blazers (NBA) and the Vancouver Whitecaps FC (MLS). Download your free copy of "Fan-Based Marketing:…

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    on Digital Marketing Digest, Tourism & Hospitality, Engagement Campaigns, Spotlight

    Case Study: Flight Centre Engagement Campaign

    Connecting Fans to Dream Destinations In preparation for vacation season, Flight Centre engaged fans with a fun Tug of War campaign that collected fan information and segmented their clients by travel preference. GOAL: Connect with Flight Centre Community With summer winding down, Flight Centre knew their community would already be…

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    on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

    Case Study: Lush Cosmetics Engagement Campaign

    Harnessing Social Media Love for Good LUSH Cosmetics inspired thousands to support LGBTQ+ rights during the Sochi 2014 Olympics with their #SignOfLove Stream. Fueling All Out’s petition campaign with social, LUSH activated their loyal LUSHie fans to make a real impact. Champion Everyone’s Right to Love LUSH cosmetics…

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    on Digital Marketing Digest, Sports, Engagement Campaigns, Spotlight

    Case Study: Washington Redskins Engagement Campaign

    Winning New Followers with Creative Social Campaigns Following Facebook’s discontinuation of Fan Gating, the Washington Redskins found creative new ways to attract followers. Wooing over 8000 new visitors in a single day, their fun-filled campaigns made a huge impact on new and existing fans alike. Connect with More Football…

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    on User Generated Content, Brand & Retail, Spotlight, Digital Marketing Digest

    Case Study: lululemon SeaWheeze Social Stream

    Curating Active and Lasting Communities lululemon SeaWheeze inspired 30% more conversations on social media than the previous year by bridging online and offline communities in real time with curated fan content displays. GOAL: Inspire Sustainable Support Network lululemon athletica needed to create a community that stretched far beyond race day.…

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    on Digital Marketing Digest, User Generated Content, Engagement Campaigns, Brand & Retail, Spotlight

    Case Study: Best Buy User-Generated Content Contest

    Forming Fond Memories with Product Stories By encouraging customers to share their "best memories" involving Best Buy products, the retailer crowdsourced thousands of authentic, emotional testimonials while boosting positive awareness for their brand. GOAL: Unite Best Buy’s Customer Community Best Buy wanted to reinvigorate the brand post-consolidation by showing…

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    on Digital Marketing Digest, User Generated Content, Entertainment & Events, Spotlight

    Case Study: GranFondo Social Stream

    Curating Community to Unite Cyclists By showcasing cyclists and their fans on social displays, GranFondo amplified the race reach six times. Over 280K watched the excitement on their website at home. Join the Social Media Peloton Like cycling, social media engages, influences and invites more people to get involved. The…

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    on Digital Marketing Digest, Sports, Spotlight, Engagement Campaigns

    Case Study: Vancouver Whitecaps Engagement Campaign

    Scoring New Fans with Fun Engagement By playfully encouraging a little healthy competition among their fans during the FIFA World Cup, Vancouver Whitecaps FC got introduced to 2,300,000+ new fans they can now target for sales. Leverage FIFA World Cup Excitement Combining gamification and social media marketing, the…

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    on User Generated Content, Digital Marketing Digest, Spotlight, Engagement Campaigns

    Digital Marketing Awards: Announcing the 2015 Tbitsy Winners

    With Grammy's gone and the Oscars upcoming, we're inspired this awards season. We have the pleasure of working with some of the most innovative brands in digital marketing who deserve recognition for their excellent feats of fan engagement. We saw so many stellar examples of digital marketing from our clients…

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    on Digital Marketing Digest, Sports, Spotlight, User Generated Content

    Live #SB50 Infographic: Super Bowl 2016 Social Media Stats

    Super Bowl 50 is already social media's most talked about event of 2016. Data is dumping out of Twitter, Facebook and Instagram in mountains by the minute. But how can you make sense of all the buzz? Meet The Social Bowl. The Social Bowl for #SB50 First, we started collecting…

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    on Digital Marketing Digest, Engagement Campaigns, Tips & Tricks, Spotlight

    29+ Creative Social Media Campaign Ideas from the Pros

    New year, new you, new marketing plan! Coming up with awesome ideas for social media campaigns can be challenging - that's why we analyzed over 10,000 real campaigns by big brands like Disney, McDonalds and Best Buy to find the very best examples and ideas for your 2016 digital…

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    on Digital Marketing Digest, External Press, Spotlight, User Generated Content

    Activists Get Active in The Great "Virtual" Climate Race for Solar Energy Projects

    FOR IMMEDIATE RELEASE, VANCOUVER, In the lead up to the international climate negotiations in Paris in December, Vancouver based climate campaigner Ben West has co-founded a new running event series focused on crowdfunding for climate solutions. The inaugural event, 10km and 2.5km timed races are in Stanley Park on…

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    on Digital Marketing Digest, User Generated Content, Spotlight, Brand & Retail, Tips & Tricks

    Shoppable Instagram: How to Make Sales with Social Media Posts

    How to earn money from social media content about your brand on Instagram, Twitter and other social networks is not always apparent. But turning social media engagement into actual sales is easier than you might think. You've worked hard to gain followers on Facebook, Twitter and Instagram. You may even…

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