on Digital Marketing Digest, Sports, Spotlight, Engagement Campaigns

Case Study: Vancouver Canucks eCard Campaign

Connecting Fans with Viral Holiday e-Card To get fans in the Christmas spirit, the Vancouver Canucks launched a hilariously sharable eCard campaign that earned them over 11,000 organic impressions and 2,300 full, verified fan profiles. GOAL: Surprise & Delight Fans for the Holidays The Vancouver Canucks love to…

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on This Week in Digital Marketing, Spotlight, Brand & Retail, Engagement Campaigns

Case Study: Blenz Coffee Photo Poll

Steeping New Products with Fan Favourites Blenz Coffee spread organic awareness and boosted sales for their new drink line with a visual voting contest, earning them thousands of email subscribers in segmented lists by favourite product. GOAL: Create Awareness for Steamed Juice Teas Excited about their new product line launch,…

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on Digital Marketing Digest, User Generated Content, Education, Spotlight

Case Study: University of Maryland University College Social Stream

Connecting Global Student Community The University of Maryland University College (UMUC) united their grads worldwide and attracted prospective students by mapping social posts from their community into a collaborative content hub. GOAL: Engage the Global UMUC Community As an online university, creating a tangible culture for their students is an…

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on Digital Marketing Digest, Sports, Identity Management, User Generated Content, Engagement Campaigns, Tips & Tricks, Spotlight

What is Fan-Based Marketing? (Free Sports Report)

What is fan-based marketing and why does it matter for sports teams? Find the answers to these and more sports marketing questions in this free exclusive white paper featuring the Washington Redskins (NFL), Portland Trail Blazers (NBA) and the Vancouver Whitecaps FC (MLS). Download your free copy of "Fan-Based Marketing:…

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on Digital Marketing Digest, Tourism & Hospitality, Engagement Campaigns, Spotlight

Case Study: Flight Centre Engagement Campaign

Connecting Fans to Dream Destinations In preparation for vacation season, Flight Centre engaged fans with a fun Tug of War campaign that collected fan information and segmented their clients by travel preference. GOAL: Connect with Flight Centre Community With summer winding down, Flight Centre knew their community would already be…

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on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

Case Study: Lush Cosmetics Engagement Campaign

Harnessing Social Media Love for Good LUSH Cosmetics inspired thousands to support LGBTQ+ rights during the Sochi 2014 Olympics with their #SignOfLove Stream. Fueling All Out’s petition campaign with social, LUSH activated their loyal LUSHie fans to make a real impact. Champion Everyone’s Right to Love LUSH cosmetics…

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on Digital Marketing Digest, Sports, Engagement Campaigns, Spotlight

Case Study: Washington Redskins Engagement Campaign

Winning New Followers with Creative Social Campaigns Following Facebook’s discontinuation of Fan Gating, the Washington Redskins found creative new ways to attract followers. Wooing over 8000 new visitors in a single day, their fun-filled campaigns made a huge impact on new and existing fans alike. Connect with More Football…

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on User Generated Content, Brand & Retail, Spotlight, Digital Marketing Digest

Case Study: lululemon SeaWheeze Social Stream

Curating Active and Lasting Communities lululemon SeaWheeze inspired 30% more conversations on social media than the previous year by bridging online and offline communities in real time with curated fan content displays. GOAL: Inspire Sustainable Support Network lululemon athletica needed to create a community that stretched far beyond race day.…

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on Digital Marketing Digest, User Generated Content, Engagement Campaigns, Brand & Retail, Spotlight

Case Study: Best Buy User-Generated Content Contest

Forming Fond Memories with Product Stories By encouraging customers to share their "best memories" involving Best Buy products, the retailer crowdsourced thousands of authentic, emotional testimonials while boosting positive awareness for their brand. GOAL: Unite Best Buy’s Customer Community Best Buy wanted to reinvigorate the brand post-consolidation by showing…

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on Digital Marketing Digest, User Generated Content, Entertainment & Events, Spotlight

Case Study: GranFondo Social Stream

Curating Community to Unite Cyclists By showcasing cyclists and their fans on social displays, GranFondo amplified the race reach six times. Over 280K watched the excitement on their website at home. Join the Social Media Peloton Like cycling, social media engages, influences and invites more people to get involved. The…

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on Digital Marketing Digest, Sports, Spotlight, Engagement Campaigns

Case Study: Vancouver Whitecaps Engagement Campaign

Scoring New Fans with Fun Engagement By playfully encouraging a little healthy competition among their fans during the FIFA World Cup, Vancouver Whitecaps FC got introduced to 2,300,000+ new fans they can now target for sales. Leverage FIFA World Cup Excitement Combining gamification and social media marketing, the…

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on Digital Marketing Digest, User Generated Content, Spotlight, Engagement Campaigns

Digital Marketing Awards: Announcing the 2015 Tbitsy Winners

With Grammy's gone and the Oscars upcoming, we're inspired this awards season. We have the pleasure of working with some of the most innovative brands in digital marketing who deserve recognition for their excellent feats of fan engagement. We saw so many stellar examples of digital marketing from our clients…

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on Digital Marketing Digest, Sports, Spotlight, User Generated Content

Live #SB50 Infographic: Super Bowl 2016 Social Media Stats

Super Bowl 50 is already social media's most talked about event of 2016. Data is dumping out of Twitter, Facebook and Instagram in mountains by the minute. But how can you make sense of all the buzz? Meet The Social Bowl. The Social Bowl for #SB50 First, we started collecting…

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on Digital Marketing Digest, Engagement Campaigns, Tips & Tricks, Spotlight

29+ Creative Social Media Campaign Ideas from the Pros

New year, new you, new marketing plan! Coming up with awesome ideas for social media campaigns can be challenging - that's why we analyzed over 10,000 real campaigns by big brands like Disney, McDonalds and Best Buy to find the very best examples and ideas for your 2016 digital…

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on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Spotlight

How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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on Digital Marketing Digest, External Press, Spotlight, User Generated Content

Activists Get Active in The Great "Virtual" Climate Race for Solar Energy Projects

FOR IMMEDIATE RELEASE, VANCOUVER, In the lead up to the international climate negotiations in Paris in December, Vancouver based climate campaigner Ben West has co-founded a new running event series focused on crowdfunding for climate solutions. The inaugural event, 10km and 2.5km timed races are in Stanley Park on…

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on Digital Marketing Digest, User Generated Content, Spotlight, Brand & Retail, Tips & Tricks

Shoppable Instagram: How to Make Sales with Social Media Posts

How to earn money from social media content about your brand on Instagram, Twitter and other social networks is not always apparent. But turning social media engagement into actual sales is easier than you might think. You've worked hard to gain followers on Facebook, Twitter and Instagram. You may even…

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on Digital Marketing Digest, User Generated Content, Spotlight, Brand & Retail

Luvo Inc. Heats Up Freezer Aisle with Sexy #GetFresh Omnichannel Campaign

If you've ever thought "my product isn't fun enough to work on social media" - think again! Luvo Inc. - a frozen food manufacturer focused on taste, nutrition and convenience - has boldly ventured where no other brand in your fridge has dared. Their "Get Fresh in the Freezer Aisle"…

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on Digital Marketing Digest, Spotlight, User Generated Content, Non-profit, Entertainment & Events

Case Study: Bell Let's Talk Social Stream

Raising Awareness for Mental Health Clara's Big Ride inspired over 18M storytellers, representing 53% of the Canadian population, to support the goal of ending the stigma around mental illness by sharing their experiences. End the Stigma around Mental Illness Clara Hughes is a legendary six-time Olympic medalist, who even still…

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on Digital Marketing Digest, Spotlight, Tourism & Hospitality

Case Study: Tourism Whistler Targeted Ads

Peaking Ad Performance with Fan Data By targeting true fans of Whistler, BC using Tradable Bits Optimized Ad Audiences, Tourism Whistler reached 156,000+ new leads and improved their ad conversion rate to 45% for every person who clicked. Authentically Engage Travellers Stunning natural beauty and the sheer diversity of…

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DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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