on Digital Marketing Digest, Spotlight, Tourism & Hospitality, User Generated Content

Case Study: Island Lake Lodge Social Website

WOW-FACTOR 100s OF GORGEOUS FAN PHOTOS making a stellar first impression to potential tourists on the home page of the Island Lake Lodge's website. ISLAND LAKE LODGE Island Lake Lodge is a resort in Fernie, BC that offers hotel and wedding accommodations, dining and a spa. They also host a…

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on Digital Marketing Digest, Spotlight, Entertainment & Events, Government, User Generated Content

Case Study: We For She Conference Stream

WOW-FACTOR 1,600,000+ people reached by the stories created by the 1500+ attendees of the We For She conference, spreading solutions for gender discrimination across the world. WE FOR SHE We For She 2016: Championing the Next Generation, was a conference in Vancouver that we sponsored on October 14,…

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on Spotlight, Entertainment & Events, Digital Marketing Digest, User Generated Content

Case Study: The Vancouver Club Celebrity Bartenders Stream

WOW-FACTOR 1 SPECIAL NIGHT where the prestigious Vancouver Club lifted its photography ban to allow guests to capture the exquisite Celebrity Bartender Series Finale and share it with their networks on social media (inducing FOMO everywhere). THE VANCOUVER CLUB The Vancouver Club is a business club where members from various…

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on Digital Marketing Digest, Entertainment & Events, Engagement Campaigns, Spotlight

Case Study: AXS TV X-Factor Judges Personality Quiz

WOW-FACTOR 4 CELEBRITY X-FACTOR UK JUDGES, each with unique identities, in one viral personality quiz by AXS TV. The quiz engages The X-Factor UK fans by revealing their judge doppelganger for a chance to win a themed prize pack. X-FACTOR UK (AXS TV) The X Factor is a British reality…

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on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

Case Study: Lush Cosmetics #BareYourSoles Stream Contest

WOW-FACTOR 1000's of LUSHIES SHARING PRODUCT PHOTOS, authentically promoting Lush Cosmetics' new line of foot care products on Instagram and the Lush website. LUSH COSMETICS Lush Cosmetics is an international master of fan-based marketing. Their commitment to making fresh, handmade, ethical cosmetics attracts millions of "Lushies" to their loyal fan…

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on Digital Marketing Digest, Spotlight, Engagement Campaigns, Entertainment & Events

Case Study: IAEE Event Professionals Personality Quiz

WOW-FACTOR 9 OBSCURE SWAG ITEMS that corresponded with unique personality types, assigned to IAEE fans through an engaging quiz that helped the International Association of Exhibitions and Events (IAEE) better engage and understand their audience of event professionals. INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS (IAEE) The International Association of Exhibitions…

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on Digital Marketing Digest, Engagement Campaigns, Brand & Retail, Spotlight

Case Study: Blenz Coffee Iced Tea Lemonade Tug of War

WOW-FACTOR TWO DELICIOUS NEW SUMMER PRODUCTS promoted with one beautifully designed, lead-generating Tug of War campaign that encouraged fans to try both drinks and vote for their favourite. BLENZ COFFEE Blenz Coffee is a Canadian coffee company with a passion for providing opportunities for people to socialize over premium drinks.…

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on Digital Marketing Digest, Sports, Spotlight, User Generated Content

Case Study: FFA + Playstation #PS4Trickshot Stream Contest

WOW-FACTOR 3000+ FAN TRICKSHOT VIDEOS uploaded to Twitter and Instagram with the branded hashtag #PS4Trickshot for Football Federation Australia and Playstation's collaborative Stream contest. FOOTBALL FEDERATION AUSTRALIA + PLAYSTATION Football Federation Australia (FFA) is the governing body of football in Australia and is one of 207 other members of FIFA, the…

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on Tourism & Hospitality, Digital Marketing Digest, Engagement Campaigns, Spotlight

Case Study: Tourism Vancouver Neighbourhood Quiz

WOW-FACTOR 11 HILARIOUS QUESTIONS IN 1 PERSONALITY QUIZ that helps Tourism Vancouver learn more about their fans while educating them about the city's many diverse neighbourhoods and subcultures. TOURISM VANCOUVER Tourism Vancouver is a destination marketing organization and business association that represents 1000+ members in tourism and related industries. They…

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on Engagement Campaigns, Digital Marketing Digest, Tourism & Hospitality, Spotlight

Case Study: Flight Centre Tug of War Contest

WOW-FACTOR 2 AWESOME FAN PRIZE PACKS that segment Flight Centre's audience of email and ad leads into travellers who love culinary delights or prefer outdoor adventures. FLIGHT CENTRE CANADA Flight Centre Canada is a leading retailer of travel products and services, with over 180 locations across Canada. With thousands of…

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on Spotlight, Digital Marketing Digest, Brand & Retail, User Generated Content

Case Study: Microsoft Accelerate Canada

WOW-FACTOR 1 REAL-TIME INTERACTIVE MAP of posts from around the world about Microsoft's new Canada Excellence Centre in Vancouver, BC. MICROSOFT ACCELERATE CANADA Microsoft opened its Canada Excellence Centre in Vancouver, BC on June 17, 2016 to much fanfare. Technology experts and politicians - most notably our Prime Minister, Justin…

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on Tourism & Hospitality, Digital Marketing Digest, User Generated Content, Spotlight

Case Study: Local Public Eatery (Engine Digital)

WOW-FACTOR 9 DYNAMIC, INTERACTIVE SOCIAL HOMEPAGES that give potential customers an authentic, real-time taste of what it's like to experience the food, atmosphere and service at Local Public Eatery. LOCAL PUBLIC EATERY Local Public Eatery is a laidback pub with gourmet food with locations all across North America. We even…

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on Spotlight, Digital Marketing Digest, Brand & Retail, Engagement Campaigns

Case Study: Luvo Inc Gluten Quiz

WOW-FACTOR 10 EDUCATIONAL QUESTIONS IN ONE BEAUTIFUL QUIZ that not only engages Luvo Inc's current and potential fans, but also helps their audience learn more about gluten intolerance. LUVO INC. Luvo Inc. is a frozen food manufacturer that helps their customers make smart choices, easier by providing food that is…

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on Digital Marketing Digest, Engagement Campaigns, User Generated Content, Spotlight

Case Study: Norco's #AdventureBeginsHere

WOW-FACTOR 1 UNIQUE, STORYTELLING HASHTAG that not only empowered fans to share their personal adventures, but also promoted brand awareness for Norco Bicycles while generating highly qualified leads for future ad campaigns. NORCO BICYCLES Norco is a bicycle manufacturer with a simple mission: build better bikes. Over the past 50…

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on Entertainment & Events, Digital Marketing Digest, Spotlight, User Generated Content

Case Study: Citrix Synergy "Planet Yes"

WOW-FACTOR 1 MASSIVE GLOBE projecting real-time, crowd-sourced "things to say yes to" that Citrix Synergy attendees submitted to the Citrix Stream just by tweeting with #IWillSayYesTo. CITRIX SYNERGY Citrix Synergy is an annual conference about the latest trends and innovations in secure apps and data delivery. Every year, they push…

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on Digital Marketing Digest, Spotlight, Entertainment & Events, Engagement Campaigns

Case Study: Theatre Under the Stars Cover Photos (Laura Murray PR)

WOW-FACTOR 10 WOW-WORTHY, gorgeous graphical Cover Photos for theatre fans to upload as their own. These beautiful designs are impossible to ignore and oh so shareable! LAURA MURRAY PR Laura Murray PR helps their clients in the arts and creative industries connect with their fans through forward-thinking marketing. Theatre Under…

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on Brand & Retail, Digital Marketing Digest, User Generated Content, Spotlight

Case Study: Lush Live Social Stream

Editor's Note: We've started a new column on the Digital Marketing Digest called "Weekly Wows"! Each week, we'll highlight a WOW-worthy campaign by one of our Tradable Bits partners. Anyone can apply to be featured by emailing social@tbits.me. Enjoy! WOW FACTOR 10,000+ downloads of the new Lush…

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on Sports, Digital Marketing Digest, Identity Management, User Generated Content, Engagement Campaigns, Tips & Tricks, Spotlight

What is Fan-Based Marketing? (Free Sports Report)

What is fan-based marketing and why does it matter for sports teams? Find the answers to these and more sports marketing questions in this free exclusive white paper featuring the Washington Redskins (NFL), Portland Trail Blazers (NBA) and the Vancouver Whitecaps FC (MLS). Download your free copy of "Fan-Based Marketing:…

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on User Generated Content, Digital Marketing Digest, Spotlight, Engagement Campaigns

Digital Marketing Awards: Announcing the 2015 Tbitsy Winners

With Grammy's gone and the Oscars upcoming, we're inspired this awards season. We have the pleasure of working with some of the most innovative brands in digital marketing who deserve recognition for their excellent feats of fan engagement. We saw so many stellar examples of digital marketing from our clients…

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on Digital Marketing Digest, Sports, Spotlight, User Generated Content

Live #SB50 Infographic: Super Bowl 2016 Social Media Stats

Super Bowl 50 is already social media's most talked about event of 2016. Data is dumping out of Twitter, Facebook and Instagram in mountains by the minute. But how can you make sense of all the buzz? Meet The Social Bowl. The Social Bowl for #SB50 First, we started collecting…

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DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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