on Digital Marketing Digest, Sports, Engagement Campaigns, User Generated Content, Spotlight

Case Study: Portland Trail Blazers UGC Campaign

Turning "Rip City" Spirit into Sponsor Value The Portland Trail Blazers (NBA) provided global awareness and qualified leads to their sponsor Alaska Air by empowering fans all over the world to show their Rip City team spirit. GOAL: Connect Sponsor with Fan Community The Portland Trail Blazers are always looking…

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on Digital Marketing Digest, Social Media News, Entertainment & Events, Sports, Brand & Retail

Fan-Based Marketing in 2016: Tradable Bits Year in Review Infographic

2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign. Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and…

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on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Entertainment & Events, Sports, Tourism & Hospitality

71 Last-Minute Christmas Contest Ideas with Easy Templates

T'was the month before Christmas and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! St. T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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on External Press, Sports, Digital Marketing Digest

Please Vote for Our SXSW 2017 Sports Panel with Sports Geek

TL;DR: Please help us out by voting for our SXSW sports panel here before September 2, 2016. We're excited to announce we've proposed a South by Southwest (SXSW) 2017 sports panel with Sports Geek titled "Agencies are Doomed as Sports Teams Take the Lead". In order to secure our…

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on Digital Marketing Digest, Sports, Spotlight, User Generated Content

Case Study: FFA + Playstation #PS4Trickshot Stream Contest

WOW-FACTOR 3000+ FAN TRICKSHOT VIDEOS uploaded to Twitter and Instagram with the branded hashtag #PS4Trickshot for Football Federation Australia and Playstation's collaborative Stream contest. FOOTBALL FEDERATION AUSTRALIA + PLAYSTATION Football Federation Australia (FFA) is the governing body of football in Australia and is one of 207 other members of FIFA, the…

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on Digital Marketing Digest, Media, Entertainment & Events, Identity Management, External Press, Sports

SEAT Panel Announcement: Fan-Based Marketing for Sports

We’re excited to announce our upcoming panel with experts from the NBA, NFL and Facebook discussing fan-based marketing at the Sports & Entertainment Alliance in Technology (SEAT) conference in Las Vegas on July 18, 2016. What You'll Learn: Our interactive panel will cover how fan-based marketing helps sports teams…

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on Digital Marketing Digest, Brand & Retail, Sports, Op-Eds, Tips & Tricks, Entertainment & Events, Identity Management, Support, Guides

How to Retarget Customers Without Being a Creep

Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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on Digital Marketing Digest, Sports, Identity Management, Spotlight

Case Study: Vancouver Whitecaps FC Targeted Social Ads

Filling Stadium Stands with Friends of Fans Leveraging the social networks of their loyal ticket buyers, Vancouver Whitecaps FC expanded their reach with microtargeted Facebook ads to the friends of 'Caps fans, earning nine times more sales per ad dollar spent. Everyone Attends Games with Friends Sports events are inherently…

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on Digital Marketing Digest, Sports, Spotlight, Engagement Campaigns

Case Study: Vancouver Canucks eCard Campaign

Connecting Fans with Viral Holiday e-Card To get fans in the Christmas spirit, the Vancouver Canucks launched a hilariously sharable eCard campaign that earned them over 11,000 organic impressions and 2,300 full, verified fan profiles. GOAL: Surprise & Delight Fans for the Holidays The Vancouver Canucks love to…

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on Digital Marketing Digest, Sports, Identity Management, User Generated Content, Engagement Campaigns, Tips & Tricks, Spotlight

What is Fan-Based Marketing? (Free Sports Report)

What is fan-based marketing and why does it matter for sports teams? Find the answers to these and more sports marketing questions in this free exclusive white paper featuring the Washington Redskins (NFL), Portland Trail Blazers (NBA) and the Vancouver Whitecaps FC (MLS). Download your free copy of "Fan-Based Marketing:…

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on Digital Marketing Digest, Sports, Engagement Campaigns, Spotlight

Case Study: Washington Redskins Engagement Campaign

Winning New Followers with Creative Social Campaigns Following Facebook’s discontinuation of Fan Gating, the Washington Redskins found creative new ways to attract followers. Wooing over 8000 new visitors in a single day, their fun-filled campaigns made a huge impact on new and existing fans alike. Connect with More Football…

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on Digital Marketing Digest, Sports, Spotlight, Engagement Campaigns

Case Study: Vancouver Whitecaps Engagement Campaign

Scoring New Fans with Fun Engagement By playfully encouraging a little healthy competition among their fans during the FIFA World Cup, Vancouver Whitecaps FC got introduced to 2,300,000+ new fans they can now target for sales. Leverage FIFA World Cup Excitement Combining gamification and social media marketing, the…

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on Digital Marketing Digest, Sports, Spotlight, User Generated Content

Live #SB50 Infographic: Super Bowl 2016 Social Media Stats

Super Bowl 50 is already social media's most talked about event of 2016. Data is dumping out of Twitter, Facebook and Instagram in mountains by the minute. But how can you make sense of all the buzz? Meet The Social Bowl. The Social Bowl for #SB50 First, we started collecting…

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on Digital Marketing Digest, User Generated Content, Infographics, Sports, Social Media News

INFOGRAPHIC: Super Bowl 2015 Social Media Statistics Reveal Sports Industry Insights

Editor's note: Looking for 2016 Super Bowl stats? Check out TheSocialBowl.com for ad wars, cheerleaders & more! The social media statistics for the 2015 Super Bowl reveal many important insights about The Big Game. Just paying attention to user-generated content surrounding #SB49 can tell us which social media networks…

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on Digital Marketing Digest, Infographics, Identity Management, Social Media News, Sports

Infographic: How to Get Social Fans into Stadium Stands

Converting social media fans to physical attendees is a constant challenge in the sports industry. How do you know which followers buy tickets? How do you identify and influence the ones that don't? And the big question: How do you get your millions of social media followers to actually attend…

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on Digital Marketing Digest, Engagement Campaigns, Spotlight, Sports

Puppies, Football and Gamification: How Whitecaps FC Crafted the Ultimate Engagement Campaign

[] What do you get when you combine free flights to Europe, an adorable puppy, avid football fans, 16-bit game design and a tug of war? The Whitecaps Football Club's ultimate viral engagement campaign. Just when we thought you couldn't fit more awesome into a single campaign, the Whitecaps FC blew…

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on Digital Marketing Digest, Sports, Spotlight, Engagement Campaigns

How being loyal to your fans results in brand loyalty

Ipswich Town Football Club increased Facebook engagement by 340% and amplified their reach 150x for every interaction after realizing that success on social media comes from brands being loyal to their fans. Football is a saturated market with immense competition. Clubs must be on the cutting edge of marketing strategies…

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on Digital Marketing Digest, Media, User Generated Content, Spotlight, Sports, Non-profit

How one Olympic cyclist inspired millions to support mental health

During her ride across Canada, Clara Hughes proved that one person’s vision can make a massive impact with the right support. Clara Hughes is a legendary six-time Olympic medalist, who even still has battled with depression. She believes that talking is the most powerful way to help those who…

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on Digital Marketing Digest, Sports, Spotlight, Engagement Campaigns

Viral eCard app connects Canucks with fans for holidays

The Vancouver Canucks know how to spread holiday cheer on social media. The viral eCard app on their holiday website reached 850x more new connections per fan that participated and inspired shares on every major social network just hours after launching on Friday, December 13. The interactive eCards feature Kevin…

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on Digital Marketing Digest, Brand & Retail, User Generated Content, Sports, Spotlight

SeaWheeze marathon runner uses Stream to share & discover event highlights

Tradable Bits software programmer Nigel Rahkola made the rest of the team proud by running 21.5km in The SeaWheeze lululemon Half Marathon this past weekend. He and 10,000 other passionate runners hit the beautiful Vancouver Seawall as friends and family took photos and posted updates to social media…

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DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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