on Digital Marketing Digest, Digital Advertising, Op-Eds, Sports, Social Media News

    Ask an Expert: Sean Callanan of Sports Geek Talks Fan-Based Marketing for Sports

    After 15 years in IT development, Sean Callanan followed his passion for sports and technology by starting Sports Geek. His agency connects sports, fans, and sponsors using technology. He started the active and exclusive SportsBiz Slack Community, which hosts and connects over a thousand sports executives. His Sports Geek Podcast…

    Continue Reading

    on Brand & Retail, User Generated Content, Social Media News, Tips & Tricks, Digital Marketing Digest

    Ask an Expert: Laura from Lush Cosmetics Talks Fan-Based Marketing for Retail

    Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…

    Continue Reading

    on This Week in Digital Marketing, Social Media News, Digital Marketing Digest

    This Month in Digital Marketing - February 2017

    Did you miss us? Well, TWIDM is back with a twist! Consider us your go-to source for digital marketing news on a monthly basis. We'll be sharing a monthly press round-up of relevant internal and external news stories. 1. YouTube to phase out 30-second unskippable ads Did you blink twice…

    Continue Reading

    on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

    This Week in Digital Marketing: January 27, 2017

    1. Facebook testing Stories Instagram saw great success with Stories this past year. Now, Facebook wants to experiment with the video feature too. Facebook tested Stories in Ireland. Like Instagram, Facebook Stories appear at the top of the page, disappear after 24 hours and have filters. Not everyone uses Instagram,…

    Continue Reading

    on Social Media News, Digital Marketing Digest, how to guides

    This Week in Digital Marketing: January 20, 2017

    1. Pinterest adds ad groups to campaign structure Pinterest stepped up its game this month by including ad groups in its advertising model. Currently, Pinterest's advertising only includes campaigns and promoted pins. The addition provides more control over targeting and budget. Pinterest's new ad model follows a similar structure to…

    Continue Reading

    on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

    This Week in Digital Marketing: January 13, 2017

    1. YouTube adds "On the Rise" section YouTube added an "On the Rise" section on their "Trending tab". The new section highlights four different creators with at least 1000 subscribers per week. At the moment, the new feature is only available in the United States. We recently upgraded our Idols…

    Continue Reading

    on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

    This Week in Digital Marketing: January 6, 2017

    1. 2017: Year of the Micro-Influencer January is marketing predictions season! The hottest 2017 trend we've seen so far is the "micro-influencer". As we've learned from fan-based marketing, the only people more influential than celebrity influencers are your trusted "cool friends". We all have one - the schoolmate with the…

    Continue Reading

    on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

    This Week in Digital Marketing - December 30, 2016

    1. 2016 in Review Can you believe 2016 is almost over? We can't! So much happened that it was hard to keep track. Before the year is over, let's take one final look at what happened this year across social media. Facebook tried to take over the social media world!…

    Continue Reading

    on Digital Marketing Digest, Social Media News, Entertainment & Events, Sports, Brand & Retail

    Fan-Based Marketing in 2016: Tradable Bits Year in Review Infographic

    2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign. Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and…

    Continue Reading

    on Digital Marketing Digest, Social Media News, This Week in Digital Marketing

    This Week in Digital Marketing - December 16, 2016

    1. Snapchat launches Groups, Scissors and Paintbrush In the spirit of giving, Snapchat released delightful updates you will enjoy. Snapchat introduced "Groups", a new feature that lets you connect with up to 16 people in a single conversation. Want to direct message one person without disturbing everyone? Easy! Toggle back…

    Continue Reading

    on This Week in Digital Marketing, Digital Marketing Digest, Social Media News

    This Week in Digital Marketing: November 25, 2016

    1. Facebook adds new option to Custom Audiences Nothing beats good audience targeting and no social platform does this better than Facebook! Facebook collects loads of data, so it's appropriate they introduced page engagement as a custom audience. The feature is not available to everyone yet, but soon enough. Sorry…

    Continue Reading

    on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

    This Week in Digital Marketing: November 18, 2016

    1. Instagram introduces vertical photo and video ads Keeping up with the mobile times, Instagram finally launched vertical photo and video ads! The platform introduced vertical photo posting a few years ago, so this new ad option was inevitable. Mobile use grows every year and marketers need to keep up.…

    Continue Reading

    on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

    This Week in Digital Marketing: November 11, 2016

    1. Facebook tests a "jobs" tab One platform to rule them all! After Facebook bought Instagram, copied Snapchat and launched Marketplace to replace Craiglist, it's set its sights on LinkedIn. We think so! Facebook tested a new "jobs" tab on select business pages, it's looking at busting into the professional…

    Continue Reading

    on Digital Marketing Digest, Social Media News, Media

    Monthly Press + Social Mentions (October)

    Thank you to everyone who mentioned us this month! Here's a summary of the great things people were saying about Tradable Bits in October, 2016... Events Closing out the #VIFF party with good peeps! A photo posted by Aaron Alexander (@aaronmalexander) on Oct 15, 2016 at 1:12am PDT Vancouver…

    Continue Reading

    on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

    This Week in Digital Marketing: November 4, 2016

    1. Facebook's ethnic targeting raises controversy To target or not to target, that is the question! Did you know Facebook has ethnic targeting capabilities within Ads Manager? Word got out and the response was not positive. The targeting capability brings up many questions: Is this form of segmentation right or…

    Continue Reading

    on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

    This Week in Digital Marketing: October 28, 2016

    1. 3rd election debate explodes on Facebook and Twitter The amount of jaw-dropping moments from this election are astonishing, but the amount of chatter from followers is equally impressive. Last week the third and final debate aired between Donald Trump and Hillary Clinton. As a result, both Facebook and Twitter…

    Continue Reading

    on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

    This Week in Digital Marketing - October 14, 2016

    1. Goodbye Snapchat Auto-Advance, hello Story Playlist Tired of skipping through snaps you're not interested in? No need to struggle, Snap introduced Story Playlists and removed Snapchat's auto-advance. Users can now select the accounts they prefer to view on a regular basis and create custom playlists for the future. Custom…

    Continue Reading

    on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

    This Week in Digital Marketing - October 7, 2016

    1. Tinder Boost: Get ahead of the rest The competition must be fierce, because Tinder launched a boost feature that places your profile ahead of others for 30 minutes. Tinder states that demand and pricing tests are underway in Australia. We don't think this will take off, so before you…

    Continue Reading

    on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

    This Week in Digital Marketing - September 23, 2016

    1. Messenger adds machine-learning payment prompts Hate chasing your friends down for beer money? Facebook bots now use machine learning to prompt your friends to pay you back through Messenger. Simply type "you owe me" into your chat and your friend will receive a button invitation to pay you back.…

    Continue Reading

    on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

    This Week in Digital Marketing - September 16, 2016

    1. Instagram rolls out filters Finally, Instagram launched filters to the general public! You don't need to be a celebrity because everyone can hide inappropriate comments now. It's a big step for Instagram while other platforms, such as Twitter, struggle to address bullies and trolls. Don't forget you can always…

    Continue Reading

    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

    Want to market smarter to your fans? Book a demo today.
    Subscribe for Updates
    Receive email updates with new posts