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This Week in Digital Marketing: January 20, 2017

1. Pinterest adds ad groups to campaign structure Pinterest stepped up its game this month by including ad groups in its advertising model. Currently, Pinterest's advertising only includes campaigns and promoted pins. The addition provides more control over targeting and budget. Pinterest's new ad model follows a similar structure to…

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This Week in Digital Marketing: January 13, 2017

1. YouTube adds "On the Rise" section YouTube added an "On the Rise" section on their "Trending tab". The new section highlights four different creators with at least 1000 subscribers per week. At the moment, the new feature is only available in the United States. We recently upgraded our Idols…

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on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

This Week in Digital Marketing: January 6, 2017

1. 2017: Year of the Micro-Influencer January is marketing predictions season! The hottest 2017 trend we've seen so far is the "micro-influencer". As we've learned from fan-based marketing, the only people more influential than celebrity influencers are your trusted "cool friends". We all have one - the schoolmate with the…

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This Week in Digital Marketing - December 30, 2016

1. 2016 in Review Can you believe 2016 is almost over? We can't! So much happened that it was hard to keep track. Before the year is over, let's take one final look at what happened this year across social media. Facebook tried to take over the social media world!…

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Fan-Based Marketing in 2016: Tradable Bits Year in Review Infographic

2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign. Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and…

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on Digital Marketing Digest, Social Media News, This Week in Digital Marketing

This Week in Digital Marketing - December 16, 2016

1. Snapchat launches Groups, Scissors and Paintbrush In the spirit of giving, Snapchat released delightful updates you will enjoy. Snapchat introduced "Groups", a new feature that lets you connect with up to 16 people in a single conversation. Want to direct message one person without disturbing everyone? Easy! Toggle back…

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This Week in Digital Marketing: November 25, 2016

1. Facebook adds new option to Custom Audiences Nothing beats good audience targeting and no social platform does this better than Facebook! Facebook collects loads of data, so it's appropriate they introduced page engagement as a custom audience. The feature is not available to everyone yet, but soon enough. Sorry…

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on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

This Week in Digital Marketing: November 18, 2016

1. Instagram introduces vertical photo and video ads Keeping up with the mobile times, Instagram finally launched vertical photo and video ads! The platform introduced vertical photo posting a few years ago, so this new ad option was inevitable. Mobile use grows every year and marketers need to keep up.…

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on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

This Week in Digital Marketing: November 11, 2016

1. Facebook tests a "jobs" tab One platform to rule them all! After Facebook bought Instagram, copied Snapchat and launched Marketplace to replace Craiglist, it's set its sights on LinkedIn. We think so! Facebook tested a new "jobs" tab on select business pages, it's looking at busting into the professional…

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on Digital Marketing Digest, Social Media News, Media

Monthly Press + Social Mentions (October)

Thank you to everyone who mentioned us this month! Here's a summary of the great things people were saying about Tradable Bits in October, 2016... Events Closing out the #VIFF party with good peeps! A photo posted by Aaron Alexander (@aaronmalexander) on Oct 15, 2016 at 1:12am PDT Vancouver…

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DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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