on Engagement Campaigns, Op-Eds, Digital Marketing Digest

Entry Forms: The Worst Marketing Fail Since Weight Loss Banner Ads

What’s more ineffective and annoying than a weight loss banner ad? Unauthenticated entry forms. Don’t know what unauthenticated entry forms are? Then keep reading because you’re 100% using them. Before you remind us that every one of our 30+ Campaign templates has an entry form - notably…

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on Digital Marketing Digest, Op-Eds, Tips & Tricks, Identity Management, Social Media News

10 Terrible Facebook Ads You Better Not Pay to Promote

Facebook just announced they’ve cracked AdBlock software on Desktop, and can now prevent users from hiding advertisements. Their update comes with revamped ad preferences that give users the power to punish bad ads - lifting the blanket opt-out while putting the fate of advertisers in the hands of their…

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on Tips & Tricks, Digital Marketing Digest, Engagement Campaigns, Entertainment & Events, Op-Eds

5 Big Data Lessons to Steal from Netflix

Everybody loves Netflix. There’s nothing more gratifying to your inner-FOGO (fear of going out) than curling up in your couch and watching your favourite flicks. But the fascinating fact we all tend to forget is just how much science backs those five little yellow stars that decide your next…

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on Digital Marketing Digest, Brand & Retail, Sports, Op-Eds, Tips & Tricks, Entertainment & Events, Identity Management, Support, Guides

How to Retarget Customers Without Being a Creep

Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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on Digital Marketing Digest, Entertainment & Events, Tips & Tricks, Op-Eds

Insider Scoop: Top 15 Things to Do in Vancouver

Welcome to Vancouver! When you're only here for the short duration of a conference, you need insider information to find the best places to go. Whether you're hungry, thirsty or bored and hoping experience classic Vancity - our staff of local foodies, athletes and explorers have you covered! All of…

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on Op-Eds, Digital Marketing Digest, External Press, Identity Management

Oh, Canada: Home of Safe, Legal Data (even by Europe's standards)

It’s a great day to be a Canadian. It’s an even better day to be a Canadian tech business owner. Bust out the bacon because we’re all celebrating. Why? This week, the European Court of Justice ruled that the transatlantic Safe Harbour agreement is now invalid. But…

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on Op-Eds, Digital Marketing Digest, External Press

3 Essential Ingredients for a Successful Self-funded Startup

Young entrepreneurs are often obsessed with funding. Yes – sometimes it’s necessary, it accelerates your growth and it often earns you lots of free press. But new founders often fail to realize that it can also distract from your core objectives, cripple your autonomy and ultimately cause you to crash…

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on Digital Marketing Digest, User Generated Content, Op-Eds, Tips & Tricks

6 Simple Do's and Don'ts of User Generated Content

Op-Ed By: Lenny Goh, Director of Business Development. User-generated content. Social proof. #UGC. Whatever you’d like to call it, it’s extremely important. Businesses are finally listening to their fans and realizing just how essential user-generated content is to their core business objectives. Just by paying attention to brand-relevant…

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on Digital Marketing Digest, Social Media News, Op-Eds, Identity Management

Holistic Marketing: What It Is and Why You Should Care

We recently received a phone call from the VP of Sales and Sponsorship of a sports organization demanding we explain “holistic marketing”. After he had been cornered by an ultimatum from a previously loyal sponsor - “switch to holistic marketing or go elsewhere for funding for your campaign” - he…

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on Spotlight, Digital Marketing Digest, Identity Management, Op-Eds

How We Hacked Facebook Targeting and Increased Ad ROI by 700%

In partnership with Tourism Whistler we recently conducted a social ads experiment. It all began with a simple idea… Concept: Start with who you know We’ve been in the social media marketing industry for a long time, and Whistler’s been rocking Tourism industry for even longer. We both…

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DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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