on Digital Marketing Digest, Social Media News, Entertainment & Events, Sports, Brand & Retail

Fan-Based Marketing in 2016: Tradable Bits Year in Review Infographic

2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign. Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and…

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on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Entertainment & Events, Sports, Tourism & Hospitality

71 Last-Minute Christmas Contest Ideas with Easy Templates

T'was the month before Christmas and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! St. T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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on Digital Marketing Digest, Spotlight, Entertainment & Events, Government, User Generated Content

Case Study: We For She Conference Stream

WOW-FACTOR 1,600,000+ people reached by the stories created by the 1500+ attendees of the We For She conference, spreading solutions for gender discrimination across the world. WE FOR SHE We For She 2016: Championing the Next Generation, was a conference in Vancouver that we sponsored on October 14,…

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on Spotlight, Entertainment & Events, Digital Marketing Digest, User Generated Content

Case Study: The Vancouver Club Celebrity Bartenders Stream

WOW-FACTOR 1 SPECIAL NIGHT where the prestigious Vancouver Club lifted its photography ban to allow guests to capture the exquisite Celebrity Bartender Series Finale and share it with their networks on social media (inducing FOMO everywhere). THE VANCOUVER CLUB The Vancouver Club is a business club where members from various…

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on Digital Marketing Digest, Entertainment & Events, Engagement Campaigns, Spotlight

Case Study: AXS TV X-Factor Judges Personality Quiz

WOW-FACTOR 4 CELEBRITY X-FACTOR UK JUDGES, each with unique identities, in one viral personality quiz by AXS TV. The quiz engages The X-Factor UK fans by revealing their judge doppelganger for a chance to win a themed prize pack. X-FACTOR UK (AXS TV) The X Factor is a British reality…

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on Digital Marketing Digest, Spotlight, Engagement Campaigns, Entertainment & Events

Case Study: IAEE Event Professionals Personality Quiz

WOW-FACTOR 9 OBSCURE SWAG ITEMS that corresponded with unique personality types, assigned to IAEE fans through an engaging quiz that helped the International Association of Exhibitions and Events (IAEE) better engage and understand their audience of event professionals. INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS (IAEE) The International Association of Exhibitions…

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on Media, Digital Marketing Digest, Entertainment & Events, Identity Management, External Press, Sports

SEAT Panel Announcement: Fan-Based Marketing for Sports

We’re excited to announce our upcoming panel with experts from the NBA, NFL and Facebook discussing fan-based marketing at the Sports & Entertainment Alliance in Technology (SEAT) conference in Las Vegas on July 18, 2016. What You'll Learn: Our interactive panel will cover how fan-based marketing helps sports teams…

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on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Entertainment & Events, Op-Eds

5 Big Data Lessons to Steal from Netflix

Everybody loves Netflix. There’s nothing more gratifying to your inner-FOGO (fear of going out) than curling up in your couch and watching your favourite flicks. But the fascinating fact we all tend to forget is just how much science backs those five little yellow stars that decide your next…

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on Digital Marketing Digest, Entertainment & Events, Spotlight, User Generated Content

Case Study: Citrix Synergy "Planet Yes"

WOW-FACTOR 1 MASSIVE GLOBE projecting real-time, crowd-sourced "things to say yes to" that Citrix Synergy attendees submitted to the Citrix Stream just by tweeting with #IWillSayYesTo. CITRIX SYNERGY Citrix Synergy is an annual conference about the latest trends and innovations in secure apps and data delivery. Every year, they push…

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on Spotlight, Digital Marketing Digest, Entertainment & Events, Engagement Campaigns

Case Study: Theatre Under the Stars Cover Photos (Laura Murray PR)

WOW-FACTOR 10 WOW-WORTHY, gorgeous graphical Cover Photos for theatre fans to upload as their own. These beautiful designs are impossible to ignore and oh so shareable! LAURA MURRAY PR Laura Murray PR helps their clients in the arts and creative industries connect with their fans through forward-thinking marketing. Theatre Under…

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on Digital Marketing Digest, Brand & Retail, Sports, Op-Eds, Tips & Tricks, Entertainment & Events, Identity Management, Support, Guides

How to Retarget Customers Without Being a Creep

Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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on Digital Marketing Digest, User Generated Content, Entertainment & Events, Spotlight

Case Study: GranFondo Social Stream

Curating Community to Unite Cyclists By showcasing cyclists and their fans on social displays, GranFondo amplified the race reach six times. Over 280K watched the excitement on their website at home. Join the Social Media Peloton Like cycling, social media engages, influences and invites more people to get involved. The…

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on Entertainment & Events, Digital Marketing Digest, Tips & Tricks, Op-Eds

Insider Scoop: Top 15 Things to Do in Vancouver

Welcome to Vancouver! When you're only here for the short duration of a conference, you need insider information to find the best places to go. Whether you're hungry, thirsty or bored and hoping experience classic Vancity - our staff of local foodies, athletes and explorers have you covered! All of…

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on Digital Marketing Digest, Infographics, Entertainment & Events, User Generated Content

INFOGRAPHIC: Game of Thrones Social Media Stats

Game of Thrones slayed social media networks with its season five premiere. Listening to the roar of fan posts on every major network reveals favourite characters and pivotal moments in the highly anticipated release. Discover top trending posts, hashtags and characters in our Game of Thrones Social Media Stats Infographic,…

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on Digital Marketing Digest, Entertainment & Events, Social Media News, User Generated Content

ICYMI: 10 Tweetable Takeaways from SXSW Interactive

Choosing 10 tweet-worthy takeaways from South by Southwest Interactive 2015 after a week packed with incredible sessions, speeches and parties was a difficult task. We had so many inspiring conversations that our heads are still spinning with ideas for the future of social media technology. It's impossible to list every…

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on Digital Marketing Digest, Spotlight, User Generated Content, Non-profit, Entertainment & Events

Case Study: Bell Let's Talk Social Stream

Raising Awareness for Mental Health Clara's Big Ride inspired over 18M storytellers, representing 53% of the Canadian population, to support the goal of ending the stigma around mental illness by sharing their experiences. End the Stigma around Mental Illness Clara Hughes is a legendary six-time Olympic medalist, who even still…

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on Digital Marketing Digest, Social Media News, User Generated Content, Entertainment & Events, Infographics

OSCARS INFOGRAPHIC: Social media stats from the 2015 Academy Awards

The Academy Awards' social media stats deserve their own Oscar this year! We've compiled the best social media statistics into this Oscars 2015 infographic, which outlines the stories, stars and outcome of the iconic event. The Oscars social media stats also reveal the most influential people in the film industry,…

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on Digital Marketing Digest, Infographics, Entertainment & Events, User Generated Content

INFOGRAPHIC: Grammy Awards Social Media Statistics Unveil Music's True Winners

The social media statistics from the 2015 Grammy Awards unveil the biggest stars in the music industry with just a little analysis. We saved you the headache of crunching numbers by creating this infographic of only the most important social media analytics from the 2015 Grammy's for your viewing and…

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on Digital Marketing Digest, Entertainment & Events, User Generated Content, Spotlight

How you can rock social media Lollapalooza style

Why do we feel driven to share phenomenal experiences with others? As we felt the lift of takeoff to a new city, tasted the cheesy indulgence of deep dish pizza and heard the deafening roar of hundreds of thousands of fellow fans welcoming our favourite bands, the social media team…

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on Digital Marketing Digest, Entertainment & Events, Brand & Retail, Spotlight, User Generated Content

Game of Thrones helps businesses go viral

What do HootSuite, Popcultcha.com and your old college roommate have in common? They’re all obsessed with Game of Thrones. Incorporating current trends into your social media marketing is a powerful way of leveraging social momentum - if done correctly. Many businesses have learned the hard way that thoughtlessly…

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DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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