on Digital Marketing Digest, Digital Advertising, Sports, Entertainment & Events, Milestones, External Press

    SEAT Panel Announcement: What Sports Can Learn from Music's Biggest Players

    We’re excited to announce our upcoming expert panel featuring our CEO + cofounder, Darshan Kaler and the Director of Marketing Analytics + Technology at C3 Presents, Eric Klein. These experts in data-backed marketing for events are sharing their insight with the sports industry at the Sports & Entertainment Alliance in Technology…

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    on Digital Marketing Digest, Spotlight, Entertainment & Events, Identity Management, Digital Advertising

    Case Study: Bonnaroo Festival Social Ads

    Selling Out Tickets with Personalized Social Ads By personalizing their online experience, Bonnaroo Music + Arts Festival only paid to reach the most qualified leads and their friends, earning them 147X ROI through their entire six-month campaign GOAL: Sell Tickets to True Fans + their Friends Bonnaroo Arts + Music Festival values their…

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    on Digital Marketing Digest, Spotlight, Entertainment & Events, Engagement Campaigns

    Case Study: Nitro Circus Personality Quiz

    Understanding Athlete Affinity with Fun Quiz By engaging their audience with a data-driven personality quiz, Nitro Circus collected over 14,000 real fan profiles from existing followers and new fans alike - all in less than two weeks. GOAL: Learn More About Fans + Attract New Ones Nitro Circus already had…

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    on Digital Marketing Digest, Social Media News, Entertainment & Events, Sports, Brand & Retail

    Fan-Based Marketing in 2016: Tradable Bits Year in Review Infographic

    2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign. Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and…

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    on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Entertainment & Events, Sports, Tourism & Hospitality

    71 Last-Minute Christmas Contest Ideas with Easy Templates

    T'was the month before Christmas and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! St. T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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    on Digital Marketing Digest, Spotlight, Entertainment & Events, Government, User Generated Content

    Case Study: We For She Conference Stream

    WOW-FACTOR 1,600,000+ people reached by the stories created by the 1500+ attendees of the We For She conference, spreading solutions for gender discrimination across the world. WE FOR SHE We For She 2016: Championing the Next Generation, was a conference in Vancouver that we sponsored on October 14,…

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    on Spotlight, Entertainment & Events, Digital Marketing Digest, User Generated Content

    Case Study: The Vancouver Club Celebrity Bartenders Stream

    WOW-FACTOR 1 SPECIAL NIGHT where the prestigious Vancouver Club lifted its photography ban to allow guests to capture the exquisite Celebrity Bartender Series Finale and share it with their networks on social media (inducing FOMO everywhere). THE VANCOUVER CLUB The Vancouver Club is a business club where members from various…

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    on Digital Marketing Digest, Entertainment & Events, Engagement Campaigns, Spotlight

    Case Study: AXS TV X-Factor Judges Personality Quiz

    WOW-FACTOR 4 CELEBRITY X-FACTOR UK JUDGES, each with unique identities, in one viral personality quiz by AXS TV. The quiz engages The X-Factor UK fans by revealing their judge doppelganger for a chance to win a themed prize pack. X-FACTOR UK (AXS TV) The X Factor is a British reality…

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    on Digital Marketing Digest, Spotlight, Engagement Campaigns, Entertainment & Events

    Case Study: IAEE Event Professionals Personality Quiz

    WOW-FACTOR 9 OBSCURE SWAG ITEMS that corresponded with unique personality types, assigned to IAEE fans through an engaging quiz that helped the International Association of Exhibitions and Events (IAEE) better engage and understand their audience of event professionals. INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS (IAEE) The International Association of Exhibitions…

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    on Digital Marketing Digest, Media, Entertainment & Events, Identity Management, External Press, Sports

    SEAT Panel Announcement: Fan-Based Marketing for Sports

    We’re excited to announce our upcoming panel with experts from the NBA, NFL and Facebook discussing fan-based marketing at the Sports & Entertainment Alliance in Technology (SEAT) conference in Las Vegas on July 18, 2016. What You'll Learn: Our interactive panel will cover how fan-based marketing helps sports teams…

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    on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Entertainment & Events, Op-Eds

    5 Big Data Lessons to Steal from Netflix

    Everybody loves Netflix. There’s nothing more gratifying to your inner-FOGO (fear of going out) than curling up in your couch and watching your favourite flicks. But the fascinating fact we all tend to forget is just how much science backs those five little yellow stars that decide your next…

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    on Entertainment & Events, Digital Marketing Digest, Spotlight, User Generated Content

    Case Study: Citrix Synergy "Planet Yes"

    WOW-FACTOR 1 MASSIVE GLOBE projecting real-time, crowd-sourced "things to say yes to" that Citrix Synergy attendees submitted to the Citrix Stream just by tweeting with #IWillSayYesTo. CITRIX SYNERGY Citrix Synergy is an annual conference about the latest trends and innovations in secure apps and data delivery. Every year, they push…

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    on Digital Marketing Digest, Spotlight, Entertainment & Events, Engagement Campaigns

    Case Study: Theatre Under the Stars Cover Photos (Laura Murray PR)

    WOW-FACTOR 10 WOW-WORTHY, gorgeous graphical Cover Photos for theatre fans to upload as their own. These beautiful designs are impossible to ignore and oh so shareable! LAURA MURRAY PR Laura Murray PR helps their clients in the arts and creative industries connect with their fans through forward-thinking marketing. Theatre Under…

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    on Digital Marketing Digest, Brand & Retail, Sports, Op-Eds, Tips & Tricks, Entertainment & Events, Identity Management, Support, Guides

    How to Retarget Customers Without Being a Creep

    Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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    on Digital Marketing Digest, User Generated Content, Entertainment & Events, Spotlight

    Case Study: GranFondo Social Stream

    Curating Community to Unite Cyclists By showcasing cyclists and their fans on social displays, GranFondo amplified the race reach six times. Over 280K watched the excitement on their website at home. Join the Social Media Peloton Like cycling, social media engages, influences and invites more people to get involved. The…

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    on Digital Marketing Digest, Entertainment & Events, Tips & Tricks, Op-Eds

    Insider Scoop: Top 15 Things to Do in Vancouver

    Welcome to Vancouver! When you're only here for the short duration of a conference, you need insider information to find the best places to go. Whether you're hungry, thirsty or bored and hoping experience classic Vancity - our staff of local foodies, athletes and explorers have you covered! All of…

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    on Infographics, Digital Marketing Digest, Entertainment & Events, User Generated Content

    INFOGRAPHIC: Game of Thrones Social Media Stats

    Game of Thrones slayed social media networks with its season five premiere. Listening to the roar of fan posts on every major network reveals favourite characters and pivotal moments in the highly anticipated release. Discover top trending posts, hashtags and characters in our Game of Thrones Social Media Stats Infographic,…

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    on Entertainment & Events, Digital Marketing Digest, Social Media News, User Generated Content

    ICYMI: 10 Tweetable Takeaways from SXSW Interactive

    Choosing 10 tweet-worthy takeaways from South by Southwest Interactive 2015 after a week packed with incredible sessions, speeches and parties was a difficult task. We had so many inspiring conversations that our heads are still spinning with ideas for the future of social media technology. It's impossible to list every…

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    on Digital Marketing Digest, Spotlight, User Generated Content, Non-profit, Entertainment & Events

    Case Study: Bell Let's Talk Social Stream

    Raising Awareness for Mental Health Clara's Big Ride inspired over 18M storytellers, representing 53% of the Canadian population, to support the goal of ending the stigma around mental illness by sharing their experiences. End the Stigma around Mental Illness Clara Hughes is a legendary six-time Olympic medalist, who even still…

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    on Social Media News, Digital Marketing Digest, User Generated Content, Entertainment & Events, Infographics

    OSCARS INFOGRAPHIC: Social media stats from the 2015 Academy Awards

    The Academy Awards' social media stats deserve their own Oscar this year! We've compiled the best social media statistics into this Oscars 2015 infographic, which outlines the stories, stars and outcome of the iconic event. The Oscars social media stats also reveal the most influential people in the film industry,…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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