on Digital Marketing Digest, Engagement Campaigns, Sports

    Case Study: International Ice Hockey Federation (IIHF) Mascot Campaign

    Empowering Super Fans to Make Hockey Mascot History By letting their fans name their World Championship mascot, the International Ice Hockey Federation (IIHF) connected with over 4000 super fans, learning about them and their network of 835,000+ friends. GOAL: Crowdsource Mascot Name from Fans The International Ice Hockey Federation…

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    on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail

    How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

    Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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    on Sports, Engagement Campaigns, Digital Marketing Digest, Spotlight

    Case Study: Florida Gators Engagement Campaign

    Snapping Up Leads with Fan-Based Sweepstakes By launching a simple sweepstakes campaign, the Florida Gators attracted 11,000+ fans and their friends, earning thousands of new emails for their mailing list in a single month. GOAL: Personalize Fan Experience + Attract Friends Florida Gators fans are always hungry for relevant content…

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    on Digital Marketing Digest, Spotlight, Entertainment & Events, Engagement Campaigns

    Case Study: Nitro Circus Personality Quiz

    Understanding Athlete Affinity with Fun Quiz By engaging their audience with a data-driven personality quiz, Nitro Circus collected over 14,000 real fan profiles from existing followers and new fans alike - all in less than two weeks. GOAL: Learn More About Fans + Attract New Ones Nitro Circus already had…

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    on Digital Marketing Digest, Sports, Engagement Campaigns, User Generated Content, Spotlight

    Case Study: Portland Trail Blazers UGC Campaign

    Turning "Rip City" Spirit into Sponsor Value The Portland Trail Blazers (NBA) provided global awareness and qualified leads to their sponsor Alaska Air by empowering fans all over the world to show their Rip City team spirit. GOAL: Connect Sponsor with Fan Community The Portland Trail Blazers are always looking…

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    on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Entertainment & Events, Sports, Tourism & Hospitality

    71 Last-Minute Christmas Contest Ideas with Easy Templates

    T'was the month before Christmas and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! St. T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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    on Digital Marketing Digest, Engagement Campaigns, Brand & Retail

    7 Black Friday Contest Ideas to Help Brands Save Big!

    Consumers love Black Friday and Cyber Monday because they get to save. But how can brands benefit as well? Running a Black Friday (or Cyber Monday) social media contest has more value than just selling off old stock. When executed properly, these contests help you: Collect up-to-date contact information from…

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    on Engagement Campaigns, Op-Eds, Digital Marketing Digest, Digital Advertising

    Entry Forms: The Worst Marketing Fail Since Weight Loss Banner Ads

    What’s more ineffective and annoying than a weight loss banner ad? Unauthenticated entry forms. Don’t know what unauthenticated entry forms are? Then keep reading because you’re 100% using them. Before you remind us that every one of our 30+ Campaign templates has an entry form - notably…

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    on Digital Marketing Digest, Entertainment & Events, Engagement Campaigns, Spotlight

    Case Study: AXS TV X-Factor Judges Personality Quiz

    WOW-FACTOR 4 CELEBRITY X-FACTOR UK JUDGES, each with unique identities, in one viral personality quiz by AXS TV. The quiz engages The X-Factor UK fans by revealing their judge doppelganger for a chance to win a themed prize pack. X-FACTOR UK (AXS TV) The X Factor is a British reality…

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    on Digital Marketing Digest, Spotlight, Engagement Campaigns, Entertainment & Events

    Case Study: IAEE Event Professionals Personality Quiz

    WOW-FACTOR 9 OBSCURE SWAG ITEMS that corresponded with unique personality types, assigned to IAEE fans through an engaging quiz that helped the International Association of Exhibitions and Events (IAEE) better engage and understand their audience of event professionals. INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS (IAEE) The International Association of Exhibitions…

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    on Digital Marketing Digest, Engagement Campaigns, Brand & Retail, Spotlight

    Case Study: Blenz Coffee Iced Tea Lemonade Tug of War

    WOW-FACTOR TWO DELICIOUS NEW SUMMER PRODUCTS promoted with one beautifully designed, lead-generating Tug of War campaign that encouraged fans to try both drinks and vote for their favourite. BLENZ COFFEE Blenz Coffee is a Canadian coffee company with a passion for providing opportunities for people to socialize over premium drinks.…

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    on Digital Marketing Digest, Tourism & Hospitality, Engagement Campaigns, Spotlight

    Case Study: Tourism Vancouver Neighbourhood Quiz

    WOW-FACTOR 11 HILARIOUS QUESTIONS IN 1 PERSONALITY QUIZ that helps Tourism Vancouver learn more about their fans while educating them about the city's many diverse neighbourhoods and subcultures. TOURISM VANCOUVER Tourism Vancouver is a destination marketing organization and business association that represents 1000+ members in tourism and related industries. They…

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    on Digital Marketing Digest, Engagement Campaigns, Tourism & Hospitality, Spotlight

    Case Study: Flight Centre Tug of War Contest

    WOW-FACTOR 2 AWESOME FAN PRIZE PACKS that segment Flight Centre's audience of email and ad leads into travellers who love culinary delights or prefer outdoor adventures. FLIGHT CENTRE CANADA Flight Centre Canada is a leading retailer of travel products and services, with over 180 locations across Canada. With thousands of…

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    on Spotlight, Digital Marketing Digest, Brand & Retail, Engagement Campaigns

    Case Study: Luvo Inc Monthly Quizzes

    WOW-FACTOR 396,500+ new potential customers earned by Luvo Inc via their fun monthly quizzes that not only engage fans, but also educate their audience about nutrition. One particularly successful quiz was their "Gluten Intolerance" quiz below. LUVO INC. Luvo Inc. is a frozen food manufacturer that helps their customers…

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    on Tips & Tricks, Digital Marketing Digest, Engagement Campaigns, Entertainment & Events, Op-Eds

    5 Big Data Lessons to Steal from Netflix

    Everybody loves Netflix. There’s nothing more gratifying to your inner-FOGO (fear of going out) than curling up in your couch and watching your favourite flicks. But the fascinating fact we all tend to forget is just how much science backs those five little yellow stars that decide your next…

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    on Engagement Campaigns, Digital Marketing Digest, User Generated Content, Spotlight

    Case Study: Norco's #AdventureBeginsHere

    WOW-FACTOR 1 UNIQUE, STORYTELLING HASHTAG that not only empowered fans to share their personal adventures, but also promoted brand awareness for Norco Bicycles while generating highly qualified leads for future ad campaigns. NORCO BICYCLES Norco is a bicycle manufacturer with a simple mission: build better bikes. Over the past 50…

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    on Digital Marketing Digest, Spotlight, Entertainment & Events, Engagement Campaigns

    Case Study: Theatre Under the Stars Cover Photos (Laura Murray PR)

    WOW-FACTOR 10 WOW-WORTHY, gorgeous graphical Cover Photos for theatre fans to upload as their own. These beautiful designs are impossible to ignore and oh so shareable! LAURA MURRAY PR Laura Murray PR helps their clients in the arts and creative industries connect with their fans through forward-thinking marketing. Theatre Under…

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    on Digital Marketing Digest, Sports, Spotlight, Engagement Campaigns

    Case Study: Vancouver Canucks eCard Campaign

    Connecting Fans with Viral Holiday e-Card To get fans in the Christmas spirit, the Vancouver Canucks launched a hilariously sharable eCard campaign that earned them over 11,000 organic impressions and 2,300 full, verified fan profiles. GOAL: Surprise & Delight Fans for the Holidays The Vancouver Canucks love to…

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    on This Week in Digital Marketing, Spotlight, Brand & Retail, Engagement Campaigns

    Case Study: Blenz Coffee Photo Poll

    Steeping New Products with Fan Favourites Blenz Coffee spread organic awareness and boosted sales for their new drink line with a visual voting contest, earning them thousands of email subscribers in segmented lists by favourite product. GOAL: Create Awareness for Steamed Juice Teas Excited about their new product line launch,…

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    on Sports, Digital Marketing Digest, Identity Management, User Generated Content, Engagement Campaigns, Tips & Tricks, Spotlight

    What is Fan-Based Marketing? (Free Sports Report)

    What is fan-based marketing and why does it matter for sports teams? Find the answers to these and more sports marketing questions in this free exclusive white paper featuring the Washington Redskins (NFL), Portland Trail Blazers (NBA) and the Vancouver Whitecaps FC (MLS). Download your free copy of "Fan-Based Marketing:…

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    DIGITAL MARKETING DIGEST
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    Fan-based marketing tips and trends from the Tradable Bits team.

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