on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

Case Study: Lush Cosmetics Shoppable Social

Channelling Fandom into E-Commerce Lush Cosmetics fans are loud and obsessed. By pairing their best user-generated content with a compelling call to action, they boosted product awareness without saying a word. Capture the Magic of LUSHie Excitement For supporters of Lush Cosmetics, using their products isn’t a luxury, it’…

Continue Reading

on This Week in Digital Marketing, Social Media News, Digital Marketing Digest

This Month in Digital Marketing - February 2017

Did you miss us? Well, TWIDM is back with a twist! Consider us your go-to source for digital marketing news on a monthly basis. We'll be sharing a monthly press round-up of relevant internal and external news stories. 1. YouTube to phase out 30-second unskippable ads Did you blink twice…

Continue Reading

on Digital Marketing Digest, External Press, Identity Management

Emotional Attribution: Big Data’s Missing Essential Ingredient

As seen on Techvibes: Big Data Lacks One Essential Ingredient: Emotional Attribution Big data is like a teenager’s first relationship. They knew they wanted one, but now that they have one... they have no idea what to do with it. Collecting hordes of fan data was a central tenet…

Continue Reading

on Digital Marketing Digest, Sports, Engagement Campaigns, User Generated Content, Spotlight

Case Study: Portland Trail Blazers UGC Campaign

Turning "Rip City" Spirit into Sponsor Value The Portland Trail Blazers (NBA) provided global awareness and qualified leads to their sponsor Alaska Air by empowering fans all over the world to show their Rip City team spirit. GOAL: Connect Sponsor with Fan Community The Portland Trail Blazers are always looking…

Continue Reading

on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

This Week in Digital Marketing: January 27, 2017

1. Facebook testing Stories Instagram saw great success with Stories this past year. Now, Facebook wants to experiment with the video feature too. Facebook tested Stories in Ireland. Like Instagram, Facebook Stories appear at the top of the page, disappear after 24 hours and have filters. Not everyone uses Instagram,…

Continue Reading

on Digital Marketing Digest, Tips & Tricks, External Press

Tech Vancouver Talk: How to Succeed as a Startup Without Funding

We’re excited to announce our CEO's upcoming keynote at Tech Vancouver on January 31, 2017. Darshan Kaler (Co-Founder + CEO) will share his top 10 tips for building a successful startup without funding in his TED-style talk at Mobify's headquarters. What You'll Learn: Darshan joins other experts from the Vancouver…

Continue Reading

on Social Media News, Digital Marketing Digest, how to guides

This Week in Digital Marketing: January 20, 2017

1. Pinterest adds ad groups to campaign structure Pinterest stepped up its game this month by including ad groups in its advertising model. Currently, Pinterest's advertising only includes campaigns and promoted pins. The addition provides more control over targeting and budget. Pinterest's new ad model follows a similar structure to…

Continue Reading

on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

This Week in Digital Marketing: January 13, 2017

1. YouTube adds "On the Rise" section YouTube added an "On the Rise" section on their "Trending tab". The new section highlights four different creators with at least 1000 subscribers per week. At the moment, the new feature is only available in the United States. We recently upgraded our Idols…

Continue Reading

on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

This Week in Digital Marketing: January 6, 2017

1. 2017: Year of the Micro-Influencer January is marketing predictions season! The hottest 2017 trend we've seen so far is the "micro-influencer". As we've learned from fan-based marketing, the only people more influential than celebrity influencers are your trusted "cool friends". We all have one - the schoolmate with the…

Continue Reading

on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

This Week in Digital Marketing - December 30, 2016

1. 2016 in Review Can you believe 2016 is almost over? We can't! So much happened that it was hard to keep track. Before the year is over, let's take one final look at what happened this year across social media. Facebook tried to take over the social media world!…

Continue Reading

on Digital Marketing Digest, Social Media News, Entertainment & Events, Sports, Brand & Retail

Fan-Based Marketing in 2016: Tradable Bits Year in Review Infographic

2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign. Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and…

Continue Reading

on Digital Marketing Digest, Social Media News, This Week in Digital Marketing

This Week in Digital Marketing - December 16, 2016

1. Snapchat launches Groups, Scissors and Paintbrush In the spirit of giving, Snapchat released delightful updates you will enjoy. Snapchat introduced "Groups", a new feature that lets you connect with up to 16 people in a single conversation. Want to direct message one person without disturbing everyone? Easy! Toggle back…

Continue Reading

on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Entertainment & Events, Sports, Tourism & Hospitality

71 Last-Minute Christmas Contest Ideas with Easy Templates

T'was the month before Christmas and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! St. T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

Continue Reading

on This Week in Digital Marketing, Digital Marketing Digest, Social Media News

This Week in Digital Marketing: November 25, 2016

1. Facebook adds new option to Custom Audiences Nothing beats good audience targeting and no social platform does this better than Facebook! Facebook collects loads of data, so it's appropriate they introduced page engagement as a custom audience. The feature is not available to everyone yet, but soon enough. Sorry…

Continue Reading

on Digital Marketing Digest, Spotlight, Tourism & Hospitality, User Generated Content

Case Study: Island Lake Lodge Social Website

WOW-FACTOR 100s OF GORGEOUS FAN PHOTOS making a stellar first impression to potential tourists on the home page of the Island Lake Lodge's website. ISLAND LAKE LODGE Island Lake Lodge is a resort in Fernie, BC that offers hotel and wedding accommodations, dining and a spa. They also host a…

Continue Reading

on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

This Week in Digital Marketing: November 18, 2016

1. Instagram introduces vertical photo and video ads Keeping up with the mobile times, Instagram finally launched vertical photo and video ads! The platform introduced vertical photo posting a few years ago, so this new ad option was inevitable. Mobile use grows every year and marketers need to keep up.…

Continue Reading

on Digital Marketing Digest, Engagement Campaigns, Brand & Retail

7 Black Friday Contest Ideas to Help Brands Save Big!

Consumers love Black Friday and Cyber Monday because they get to save. But how can brands benefit as well? Running a Black Friday (or Cyber Monday) social media contest has more value than just selling off old stock. When executed properly, these contests help you: Collect up-to-date contact information from…

Continue Reading

on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

This Week in Digital Marketing: November 11, 2016

1. Facebook tests a "jobs" tab One platform to rule them all! After Facebook bought Instagram, copied Snapchat and launched Marketplace to replace Craiglist, it's set its sights on LinkedIn. We think so! Facebook tested a new "jobs" tab on select business pages, it's looking at busting into the professional…

Continue Reading

on Digital Marketing Digest, Social Media News, Media

Monthly Press + Social Mentions (October)

Thank you to everyone who mentioned us this month! Here's a summary of the great things people were saying about Tradable Bits in October, 2016... Events Closing out the #VIFF party with good peeps! A photo posted by Aaron Alexander (@aaronmalexander) on Oct 15, 2016 at 1:12am PDT Vancouver…

Continue Reading

on Social Media News, Digital Marketing Digest, This Week in Digital Marketing

This Week in Digital Marketing: November 4, 2016

1. Facebook's ethnic targeting raises controversy To target or not to target, that is the question! Did you know Facebook has ethnic targeting capabilities within Ads Manager? Word got out and the response was not positive. The targeting capability brings up many questions: Is this form of segmentation right or…

Continue Reading

DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

Want to market smarter to your fans? Book a demo today.
Subscribe for Updates
Receive email updates with new posts