on Digital Marketing Digest, Digital Advertising, Op-Eds, Sports, Social Media News

    Ask an Expert: Sean Callanan of Sports Geek Talks Fan-Based Marketing for Sports

    After 15 years in IT development, Sean Callanan followed his passion for sports and technology by starting Sports Geek. His agency connects sports, fans, and sponsors using technology. He started the active and exclusive SportsBiz Slack Community, which hosts and connects over a thousand sports executives. His Sports Geek Podcast…

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    on Digital Marketing Digest, Engagement Campaigns, Sports

    Case Study: International Ice Hockey Federation (IIHF) Mascot Campaign

    Empowering Super Fans to Make Hockey Mascot History By letting their fans name their World Championship mascot, the International Ice Hockey Federation (IIHF) connected with over 4000 super fans, learning about them and their network of 835,000+ friends. GOAL: Crowdsource Mascot Name from Fans The International Ice Hockey Federation…

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    on Digital Marketing Digest, Digital Advertising, Entertainment & Events

    Case Study: Governors Ball Music Festival Ads

    Expanding Ad Audiences with Artist Interest Data By automatically segmenting their fans by artist affinity, Governors Ball Music Festival scaled personalization of their Facebook ads to over 7.3 million qualified leads, earning them 47X ROI over their six-month campaign. GOAL: Reach New Fans with Artist Affinity Governors Ball is…

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    on Digital Marketing Digest, Digital Advertising, Sports, Entertainment & Events, Milestones, External Press

    SEAT Panel Announcement: What Sports Can Learn from Music's Biggest Players

    We’re excited to announce our upcoming expert panel featuring our CEO + cofounder, Darshan Kaler and the Director of Marketing Analytics + Technology at C3 Presents, Eric Klein. These experts in data-backed marketing for events are sharing their insight with the sports industry at the Sports & Entertainment Alliance in Technology…

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    on Brand & Retail, User Generated Content, Social Media News, Tips & Tricks, Digital Marketing Digest

    Ask an Expert: Laura from Lush Cosmetics Talks Fan-Based Marketing for Retail

    Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…

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    on Digital Marketing Digest, Spotlight, Entertainment & Events, Identity Management, Digital Advertising

    Case Study: Bonnaroo Festival Social Ads

    Selling Out Tickets with Personalized Social Ads By personalizing their online experience, Bonnaroo Music + Arts Festival only paid to reach the most qualified leads and their friends, earning them 147X ROI through their entire six-month campaign. GOAL: Sell Tickets to True Fans + their Friends Bonnaroo Arts + Music Festival values their…

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    on Spotlight, Sports, Digital Marketing Digest, Identity Management, Digital Advertising

    Case Study: Dallas Mavericks Social Ads

    Turning Ads into Fan Stories By targeting fans and their friends with relatable promoted posts instead of aggressive ticket ads, the Dallas Mavericks earned more sales while maintaining a positive brand experience. GOAL: Boost Ticket Sales with Narrative Video Ads The Dallas Mavericks know that fans go to their games…

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    on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail

    How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

    Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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    on Sports, Engagement Campaigns, Digital Marketing Digest, Spotlight

    Case Study: Florida Gators Engagement Campaign

    Snapping Up Leads with Fan-Based Sweepstakes By launching a simple sweepstakes campaign, the Florida Gators attracted 11,000+ fans and their friends, earning thousands of new emails for their mailing list in a single month. GOAL: Personalize Fan Experience + Attract Friends Florida Gators fans are always hungry for relevant content…

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    on Digital Marketing Digest, Spotlight, Entertainment & Events, Engagement Campaigns

    Case Study: Nitro Circus Personality Quiz

    Understanding Athlete Affinity with Fun Quiz By engaging their audience with a data-driven personality quiz, Nitro Circus collected over 14,000 real fan profiles from existing followers and new fans alike - all in less than two weeks. GOAL: Learn More About Fans + Attract New Ones Nitro Circus already had…

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    on Digital Marketing Digest, External Press, Tips & Tricks

    Social Media Camp Session Announcement: How to Build a Digital Marketing Plan

    We're excited to announce our upcoming session at Canada's largest digital marketing conference, Social Media Camp! In this hands-on workshop, our Marketing Manager Emily Taylor will teach you how to build a digital marketing plan in seven easy steps. Register now to attend the conference and catch our session at…

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    on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

    Case Study: Lush Cosmetics Shoppable Social

    Channelling Fandom into E-Commerce Lush Cosmetics fans are loud and obsessed. By pairing their best user-generated content with a compelling call to action, they boosted product awareness without saying a word. Capture the Magic of LUSHie Excitement For supporters of Lush Cosmetics, using their products isn’t a luxury, it’…

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    on This Week in Digital Marketing, Social Media News, Digital Marketing Digest

    This Month in Digital Marketing - February 2017

    Did you miss us? Well, TWIDM is back with a twist! Consider us your go-to source for digital marketing news on a monthly basis. We'll be sharing a monthly press round-up of relevant internal and external news stories. 1. YouTube to phase out 30-second unskippable ads Did you blink twice…

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    on Digital Marketing Digest, External Press, Identity Management

    Emotional Attribution: Big Data’s Missing Essential Ingredient

    As seen on Techvibes: Big Data Lacks One Essential Ingredient: Emotional Attribution Big data is like a teenager’s first relationship. They knew they wanted one, but now that they have one... they have no idea what to do with it. Collecting hordes of fan data was a central tenet…

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    on Digital Marketing Digest, Sports, Engagement Campaigns, User Generated Content, Spotlight

    Case Study: Portland Trail Blazers UGC Campaign

    Turning "Rip City" Spirit into Sponsor Value The Portland Trail Blazers (NBA) provided global awareness and qualified leads to their sponsor Alaska Air by empowering fans all over the world to show their Rip City team spirit. GOAL: Connect Sponsor with Fan Community The Portland Trail Blazers are always looking…

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    on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

    This Week in Digital Marketing: January 27, 2017

    1. Facebook testing Stories Instagram saw great success with Stories this past year. Now, Facebook wants to experiment with the video feature too. Facebook tested Stories in Ireland. Like Instagram, Facebook Stories appear at the top of the page, disappear after 24 hours and have filters. Not everyone uses Instagram,…

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    on Digital Marketing Digest, Tips & Tricks, External Press

    Tech Vancouver Talk: How to Succeed as a Startup Without Funding

    We’re excited to announce our CEO's upcoming keynote at Tech Vancouver on January 31, 2017. Darshan Kaler (Co-Founder + CEO) will share his top 10 tips for building a successful startup without funding in his TED-style talk at Mobify's headquarters. What You'll Learn: Darshan joins other experts from the Vancouver…

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    on Social Media News, Digital Marketing Digest, how to guides

    This Week in Digital Marketing: January 20, 2017

    1. Pinterest adds ad groups to campaign structure Pinterest stepped up its game this month by including ad groups in its advertising model. Currently, Pinterest's advertising only includes campaigns and promoted pins. The addition provides more control over targeting and budget. Pinterest's new ad model follows a similar structure to…

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    on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

    This Week in Digital Marketing: January 13, 2017

    1. YouTube adds "On the Rise" section YouTube added an "On the Rise" section on their "Trending tab". The new section highlights four different creators with at least 1000 subscribers per week. At the moment, the new feature is only available in the United States. We recently upgraded our Idols…

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    on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

    This Week in Digital Marketing: January 6, 2017

    1. 2017: Year of the Micro-Influencer January is marketing predictions season! The hottest 2017 trend we've seen so far is the "micro-influencer". As we've learned from fan-based marketing, the only people more influential than celebrity influencers are your trusted "cool friends". We all have one - the schoolmate with the…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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