on Digital Marketing Digest, Social Media News, Entertainment & Events, Sports, Brand & Retail

Fan-Based Marketing in 2016: Tradable Bits Year in Review Infographic

2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign. Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and…

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on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Entertainment & Events, Sports, Tourism & Hospitality

71 Last-Minute Christmas Contest Ideas with Easy Templates

T'was the month before Christmas and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! St. T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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on Digital Marketing Digest, Engagement Campaigns, Brand & Retail

7 Black Friday Contest Ideas to Help Brands Save Big!

Consumers love Black Friday and Cyber Monday because they get to save. But how can brands benefit as well? Running a Black Friday (or Cyber Monday) social media contest has more value than just selling off old stock. When executed properly, these contests help you: Collect up-to-date contact information from…

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on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

Case Study: Lush Cosmetics #BareYourSoles Stream Contest

WOW-FACTOR 1000's of LUSHIES SHARING PRODUCT PHOTOS, authentically promoting Lush Cosmetics' new line of foot care products on Instagram and the Lush website. LUSH COSMETICS Lush Cosmetics is an international master of fan-based marketing. Their commitment to making fresh, handmade, ethical cosmetics attracts millions of "Lushies" to their loyal fan…

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on Digital Marketing Digest, Engagement Campaigns, Brand & Retail, Spotlight

Case Study: Blenz Coffee Iced Tea Lemonade Tug of War

WOW-FACTOR TWO DELICIOUS NEW SUMMER PRODUCTS promoted with one beautifully designed, lead-generating Tug of War campaign that encouraged fans to try both drinks and vote for their favourite. BLENZ COFFEE Blenz Coffee is a Canadian coffee company with a passion for providing opportunities for people to socialize over premium drinks.…

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on Spotlight, Digital Marketing Digest, Brand & Retail, User Generated Content

Case Study: Microsoft Accelerate Canada

WOW-FACTOR 1 REAL-TIME INTERACTIVE MAP of posts from around the world about Microsoft's new Canada Excellence Centre in Vancouver, BC. MICROSOFT ACCELERATE CANADA Microsoft opened its Canada Excellence Centre in Vancouver, BC on June 17, 2016 to much fanfare. Technology experts and politicians - most notably our Prime Minister, Justin…

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on Digital Marketing Digest, Spotlight, Brand & Retail, Engagement Campaigns

Case Study: Luvo Inc Gluten Quiz

WOW-FACTOR 10 EDUCATIONAL QUESTIONS IN ONE BEAUTIFUL QUIZ that not only engages Luvo Inc's current and potential fans, but also helps their audience learn more about gluten intolerance. LUVO INC. Luvo Inc. is a frozen food manufacturer that helps their customers make smart choices, easier by providing food that is…

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on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

Case Study: Lush Live Social Stream

Editor's Note: We've started a new column on the Digital Marketing Digest called "Weekly Wows"! Each week, we'll highlight a WOW-worthy campaign by one of our Tradable Bits partners. Anyone can apply to be featured by emailing social@tbits.me. Enjoy! WOW FACTOR 10,000+ downloads of the new Lush…

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on Digital Marketing Digest, Brand & Retail, Sports, Op-Eds, Tips & Tricks, Entertainment & Events, Identity Management, Support, Guides

How to Retarget Customers Without Being a Creep

Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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on User Generated Content, Digital Marketing Digest, Brand & Retail, External Press

Dx3 Q&A: How Social Media Influences On/Offline Shoppers

Why display social media posts in-store? What's the best way to create ongoing conversation with customers? What is "microtargeting" and why does it matter? Find the answers to these and more digital marketing for retail questions in our Q&A with Dx3: Canada's leading technology, digital marketing and retail…

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on Digital Marketing Digest, Social Media News, Brand & Retail, Tips & Tricks

What are Facebook Canvas Ads? (Spoiler Alert: They're Amazing)

If you haven't heard of Facebook's new Canvas Ad Format yet - prepare to be amazed. Since late last year, whispers of a new groundbreaking ad format that allows users to experience, watch and buy product all within the Facebook app have been floating around marketing forums. If you're an…

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on Digital Marketing Digest, Social Media News, Engagement Campaigns, Brand & Retail, Identity Management, Tips & Tricks

How to Save on Facebook Ads During the Holidays

Social ad targeting can be brutally expensive during the holidays. Facebook, Instagram and Twitter turn into a blizzard of self-promoting brand posts and advertisements the second Halloween strikes midnight. Brands are predicted to spend $23.68 billion on social ads this year. Add that to the unpaid promotional content every…

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on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Spotlight

How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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on Social Media News, Digital Marketing Digest, User Generated Content, Brand & Retail

How to Legally Repurpose User-Generated Content from Social Media

With the rising popularity of social media aggregation tools like Stream, customers are rightly concerned about their privacy. As the New York Times eloquently explained, showcasing customer interaction with your products and services is not as simple as plucking public content from social media users and broadcasting it on your…

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on Digital Marketing Digest, User Generated Content, Spotlight, Brand & Retail, Tips & Tricks

Shoppable Instagram: How to Make Sales with Social Media Posts

How to earn money from social media content about your brand on Instagram, Twitter and other social networks is not always apparent. But turning social media engagement into actual sales is easier than you might think. You've worked hard to gain followers on Facebook, Twitter and Instagram. You may even…

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on Digital Marketing Digest, User Generated Content, Spotlight, Brand & Retail

Luvo Inc. Heats Up Freezer Aisle with Sexy #GetFresh Omnichannel Campaign

If you've ever thought "my product isn't fun enough to work on social media" - think again! Luvo Inc. - a frozen food manufacturer focused on taste, nutrition and convenience - has boldly ventured where no other brand in your fridge has dared. Their "Get Fresh in the Freezer Aisle"…

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on Tips & Tricks, Digital Marketing Digest, Engagement Campaigns, Brand & Retail

How to Make a Branded Holiday eCard

Everyone loves a good eCard. They’re free to distribute, they’re fun and they’re an excellent way to show the human side of your brand. Whether you’re revving up for Hanukkah, Ramadan or Christmas - there’s an eCard for every holiday. They’re visual, smile-inducing and…

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on Digital Marketing Digest, Brand & Retail, Tips & Tricks, Engagement Campaigns

5 Christmas Social Media Contest Ideas for Cool, Creative Companies

We've updated our list! Check out our 71 last-minute Christmas contest ideas now. Christmas is coming! Wondering whether to do an Instagram photo contest, Twitter hashtag contest or a Facebook Page contest? With so many social networks and so little time, Christmas campaigns can be challenging for busy businesses. That’…

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on Digital Marketing Digest, Brand & Retail, Tips & Tricks, User Generated Content

How to Turn Your Fans Into Your Top Salespeople

Sales is hard. It’s tiring, time-consuming and can sometimes feel a little inauthentic. Wouldn’t it be nice if your current fans and your potential customers could just talk to each other? You’d instantly prove your products' worth without even needing to pitch. We’ve got a secret…

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on User Generated Content, Digital Marketing Digest, Brand & Retail, Tips & Tricks

5 Social Calls to Action that Convert

“CHECK OUT MY POST” “BUY MY NEW BOOK” “RETWEET MY CONTEST” Do these cringe-worthy calls to action look familiar? We thought so. This is what most Twitter feeds look like (I know ours does). Me, me, me... There’s nothing more off-putting than a brand yelling at you on social…

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DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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