on Brand & Retail, User Generated Content, Social Media News, Tips & Tricks, Digital Marketing Digest

    Ask an Expert: Laura from Lush Cosmetics Talks Fan-Based Marketing for Retail

    Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…

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    on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail

    How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

    Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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    on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

    Case Study: Lush Cosmetics Shoppable Social

    Channelling Fandom into E-Commerce Lush Cosmetics fans are loud and obsessed. By pairing their best user-generated content with a compelling call to action, they boosted product awareness without saying a word. Capture the Magic of LUSHie Excitement For supporters of Lush Cosmetics, using their products isn’t a luxury, it’…

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    on Digital Marketing Digest, Social Media News, Entertainment & Events, Sports, Brand & Retail

    Fan-Based Marketing in 2016: Tradable Bits Year in Review Infographic

    2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign. Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and…

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    on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Entertainment & Events, Sports, Tourism & Hospitality

    71 Last-Minute Christmas Contest Ideas with Easy Templates

    T'was the month before Christmas and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! St. T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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    on Digital Marketing Digest, Engagement Campaigns, Brand & Retail

    7 Black Friday Contest Ideas to Help Brands Save Big!

    Consumers love Black Friday and Cyber Monday because they get to save. But how can brands benefit as well? Running a Black Friday (or Cyber Monday) social media contest has more value than just selling off old stock. When executed properly, these contests help you: Collect up-to-date contact information from…

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    on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

    Case Study: Lush Cosmetics #BareYourSoles Stream Contest

    WOW-FACTOR 1000's of LUSHIES SHARING PRODUCT PHOTOS, authentically promoting Lush Cosmetics' new line of foot care products on Instagram and the Lush website. LUSH COSMETICS Lush Cosmetics is an international master of fan-based marketing. Their commitment to making fresh, handmade, ethical cosmetics attracts millions of "Lushies" to their loyal fan…

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    on Digital Marketing Digest, Engagement Campaigns, Brand & Retail, Spotlight

    Case Study: Blenz Coffee Iced Tea Lemonade Tug of War

    WOW-FACTOR TWO DELICIOUS NEW SUMMER PRODUCTS promoted with one beautifully designed, lead-generating Tug of War campaign that encouraged fans to try both drinks and vote for their favourite. BLENZ COFFEE Blenz Coffee is a Canadian coffee company with a passion for providing opportunities for people to socialize over premium drinks.…

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    on Spotlight, Digital Marketing Digest, Brand & Retail, User Generated Content

    Case Study: Microsoft Accelerate Canada

    WOW-FACTOR 1 REAL-TIME INTERACTIVE MAP of posts from around the world about Microsoft's new Canada Excellence Centre in Vancouver, BC. MICROSOFT ACCELERATE CANADA Microsoft opened its Canada Excellence Centre in Vancouver, BC on June 17, 2016 to much fanfare. Technology experts and politicians - most notably our Prime Minister, Justin…

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    on Spotlight, Digital Marketing Digest, Brand & Retail, Engagement Campaigns

    Case Study: Luvo Inc Monthly Quizzes

    WOW-FACTOR 396,500+ new potential customers earned by Luvo Inc via their fun monthly quizzes that not only engage fans, but also educate their audience about nutrition. One particularly successful quiz was their "Gluten Intolerance" quiz below. LUVO INC. Luvo Inc. is a frozen food manufacturer that helps their customers…

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    on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

    Case Study: Lush Live Social Stream

    Editor's Note: We've started a new column on the Digital Marketing Digest called "Weekly Wows"! Each week, we'll highlight a WOW-worthy campaign by one of our Tradable Bits partners. Anyone can apply to be featured by emailing social@tbits.me. Enjoy! WOW FACTOR 10,000+ downloads of the new Lush…

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    on Digital Marketing Digest, Brand & Retail, Sports, Op-Eds, Tips & Tricks, Entertainment & Events, Identity Management, Support, Guides

    How to Retarget Customers Without Being a Creep

    Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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    on This Week in Digital Marketing, Spotlight, Brand & Retail, Engagement Campaigns

    Case Study: Blenz Coffee Photo Poll

    Steeping New Products with Fan Favourites Blenz Coffee spread organic awareness and boosted sales for their new drink line with a visual voting contest, earning them thousands of email subscribers in segmented lists by favourite product. GOAL: Create Awareness for Steamed Juice Teas Excited about their new product line launch,…

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    on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

    Case Study: Lush Cosmetics Engagement Campaign

    Harnessing Social Media Love for Good LUSH Cosmetics inspired thousands to support LGBTQ+ rights during the Sochi 2014 Olympics with their #SignOfLove Stream. Fueling All Out’s petition campaign with social, LUSH activated their loyal LUSHie fans to make a real impact. Champion Everyone’s Right to Love LUSH cosmetics…

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    on User Generated Content, Brand & Retail, Spotlight, Digital Marketing Digest

    Case Study: lululemon SeaWheeze Social Stream

    Curating Active and Lasting Communities lululemon SeaWheeze inspired 30% more conversations on social media than the previous year by bridging online and offline communities in real time with curated fan content displays. GOAL: Inspire Sustainable Support Network lululemon athletica needed to create a community that stretched far beyond race day.…

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    on Digital Marketing Digest, User Generated Content, Engagement Campaigns, Brand & Retail, Spotlight

    Case Study: Best Buy User-Generated Content Contest

    Forming Fond Memories with Product Stories By encouraging customers to share their "best memories" involving Best Buy products, the retailer crowdsourced thousands of authentic, emotional testimonials while boosting positive awareness for their brand. GOAL: Unite Best Buy’s Customer Community Best Buy wanted to reinvigorate the brand post-consolidation by showing…

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    on User Generated Content, Digital Marketing Digest, Brand & Retail, External Press

    Dx3 Q&A: How Social Media Influences On/Offline Shoppers

    Why display social media posts in-store? What's the best way to create ongoing conversation with customers? What is "microtargeting" and why does it matter? Find the answers to these and more digital marketing for retail questions in our Q&A with Dx3: Canada's leading technology, digital marketing and retail…

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    on Digital Marketing Digest, Social Media News, Brand & Retail, Tips & Tricks, Digital Advertising

    What are Facebook Canvas Ads? (Spoiler Alert: They're Amazing)

    If you haven't heard of Facebook's new Canvas Ad Format yet - prepare to be amazed. Since late last year, whispers of a new groundbreaking ad format that allows users to experience, watch and buy product all within the Facebook app have been floating around marketing forums. If you're an…

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    on Digital Marketing Digest, Social Media News, Engagement Campaigns, Brand & Retail, Identity Management, Tips & Tricks, Digital Advertising

    How to Save on Facebook Ads During the Holidays

    Social ad targeting can be brutally expensive during the holidays. Facebook, Instagram and Twitter turn into a blizzard of self-promoting brand posts and advertisements the second Halloween strikes midnight. Brands are predicted to spend $23.68 billion on social ads this year. Add that to the unpaid promotional content every…

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    on Social Media News, Digital Marketing Digest, User Generated Content, Brand & Retail

    How to Legally Repurpose User-Generated Content from Social Media

    With the rising popularity of social media aggregation tools like Stream, customers are rightly concerned about their privacy. As the New York Times eloquently explained, showcasing customer interaction with your products and services is not as simple as plucking public content from social media users and broadcasting it on your…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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