We’re excited to announce our upcoming expert panel featuring our CEO + cofounder, Darshan Kaler and the Director of Marketing Analytics + Technology at C3 Presents, Eric Klein. These experts in data-backed marketing for events are sharing their insight with the sports industry at the Sports & Entertainment Alliance in Technology (SEAT) conference in Atlanta on July 18, 2017 at 2:30PM.
What You'll Learn:
Selling tickets, engaging fans and winning sponsorships… sound familiar? See what the sports industry can learn from music’s biggest players in this behind-the-scenes presentation into marketing for music festivals like Lollapalooza, Austin City Limits and more. Here's what you'll learn:
- How to engage fans, collect fan data and segment customers into stages of the sales lifestyle
- How to personalize your fan experience to improve retention and referrals to friends of fans
- How Lollapalooza, Bonaroo Festival and more earned over 147X ROI on their social ads
Who is Speaking:
In our panel, we bring together two fan-based marketing powerhouses to discuss what sports can learn from their success with data-driven marketing for music festivals:
How to Attend:
Attend the SEAT Conference, a forum for 700+ professionals and executives in the sports and entertainment industry.
What Sports Can Learn From Music: Best Marketing Practices from Music’s Biggest Players
When: Tuesday, July 18th, 2017 at 2:30-3:30PM
Where: Atrium 704, Marriott Marquis, Atlanta, GA, USA