SEAT Panel Announcement: What Sports Can Learn from Music's Biggest Players

External Press, Music, Sports, Milestones, Ads Insights, Expert Advice
29 Jun 2017

We’re excited to announce our upcoming expert panel featuring our CEO + cofounder, Darshan Kaler and the Director of Marketing Analytics + Technology at C3 Presents, Eric Klein. These experts in data-backed marketing for events are sharing their insight with the sports industry at the Sports & Entertainment Alliance in Technology (SEAT) conference in Atlanta on July 18, 2017 at 2:30PM.

What You'll Learn:

Selling tickets, engaging fans and winning sponsorships… sound familiar? See what the sports industry can learn from music’s biggest players in this behind-the-scenes presentation into marketing for music festivals like Lollapalooza, Austin City Limits and more. Here's what you'll learn:

  • How to engage fans, collect fan data and segment customers into stages of the sales lifestyle
  • How to personalize your fan experience to improve retention and referrals to friends of fans
  • How Lollapalooza, Bonaroo Festival and more earned over 147X ROI on their social ads

Who is Speaking:

In our panel, we bring together two fan-based marketing powerhouses to discuss what sports can learn from their success with data-driven marketing for music festivals:


Chris Freet, Senior Associate AD - External Relations/Strategic Communications, University of Arkansas


Darshan Kaler CEO and cofounder of Tradable Bits

Darshan Kaler, CEO and Co-Founder, Tradable Bits

Eric Klein Director, Marketing Analytics and Technology, C3 presents

Eric Klein, Director of Marketing Analytics and Technology, C3 Presents

How to Attend:

Attend the SEAT Conference, a forum for 700+ professionals and executives in the sports and entertainment industry.

Title: What Sports Can Learn From Music: Best Marketing Practices from Music’s Biggest Players
When: Tuesday, July 18th, 2017 at 2:30-3:30PM
Where: Atrium 704, Marriott Marquis, Atlanta, GA, USA

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