on Digital Marketing Digest, External Press, Identity Management

    Emotional Attribution: Big Data’s Missing Essential Ingredient

    As seen on Techvibes: Big Data Lacks One Essential Ingredient: Emotional Attribution Big data is like a teenager’s first relationship. They knew they wanted one, but now that they have one... they have no idea what to do with it. Collecting hordes of fan data was a central tenet…

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    on Digital Marketing Digest, Sports, Engagement Campaigns, User Generated Content, Spotlight

    Case Study: Portland Trail Blazers UGC Campaign

    Turning "Rip City" Spirit into Sponsor Value The Portland Trail Blazers (NBA) provided global awareness and qualified leads to their sponsor Alaska Air by empowering fans all over the world to show their Rip City team spirit. GOAL: Connect Sponsor with Fan Community The Portland Trail Blazers are always looking…

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    on Digital Marketing Digest, This Week in Digital Marketing, Social Media News

    This Week in Digital Marketing: January 27, 2017

    1. Facebook testing Stories Instagram saw great success with Stories this past year. Now, Facebook wants to experiment with the video feature too. Facebook tested Stories in Ireland. Like Instagram, Facebook Stories appear at the top of the page, disappear after 24 hours and have filters. Not everyone uses Instagram,…

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    on Digital Marketing Digest, Tips & Tricks, External Press

    Tech Vancouver Talk: How to Succeed as a Startup Without Funding

    We’re excited to announce our CEO's upcoming keynote at Tech Vancouver on January 31, 2017. Darshan Kaler (Co-Founder + CEO) will share his top 10 tips for building a successful startup without funding in his TED-style talk at Mobify's headquarters. What You'll Learn: Darshan joins other experts from the Vancouver…

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    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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