Make the most out of your ads by using the most optimal sizes for the major social media platforms!

Facebook

Images

  • Size (recommended): Highest resolution available
    • 1080 x 1080 pixels (minimum)
  • Aspect Ratios: 9:16 to 16:9
    • 1.91:1 to 1:1 (Images with links)
  • File Type: .jpg, .png

Stories

  • Size: 1080 x 1420 pixels
  • Aspect Ratios: 9:16 to 19:1
  • File Size: 30 MB (maximum)
  • File Type: .jpg and .png

Instagram

Images

Square (Recommended format)

  • Size (minimum): 600 x 600 pixels
  • Maximum: 1936 x 1936 pixels
  • Aspect: 1:1

Landscape

  • Size (minimum): 600 x 315 pixels
  • Maximum: 1936 x 1936 pixels
  • Aspect: 1.91:1

Vertical

  • Size (minimum): 600 x 750 pixels
  • Maximum: 1936 x 1936
  • Aspect: 4:5

Stories

  • Recommended Resolution: 1080 x 1920 pixels
  • Minimum: 600 x 1067 pixels
  • File Type: .jpg and .png
  • File Size: 30 MB (maximum)

Twitter

Single Image Tweets & GIFs

Mobile

  • Size (minimum): 600 x 335 pixels
    • Larger Images (1200 x 675 pixels) will be better optimized when users expand images
  • Aspect: 16:9
  • File Types: .jpg, .png, .gif

Desktop

  • Size (minimum): 600 pixels (width)
    • Any height is acceptable (If height exceeds width, it will be cropped to 1:1 aspect ratio)
  • File Size: 15 MB (maximum)
  • File Types: .jpg, .png, .gif

Spotify

Audio Everywhere

A clickable companion display unit that is place in the cover art area. This ad allows you to extend your campaign and drive traffic to a URL destination.

Companion Display Unit

  • Size:
    • Direct and PMP: 640 x 640 pixels
    • PG: 301 x 301 pixels
  • File Size: 200 KB (maximum)
  • File Type: .jpg

Overlay

An immersive display that appears on the user's desktop or mobile app when they return back to the program for maximum impact.

Primary Image Asset

  • Size: 800 x 435 pixels
  • File Size: 100 KB (maximum)
  • File Type: .jpg

Leaderboard Companion Unit

  • Size: 728 x 90 pixels
  • File Size: 100 KB (maximum)
  • File Type: .jpg, .gif

Overlay (Mobile)

  • Size: 630 x 920
  • File Size: 100 KB (maximum)
  • File Type: .jpg

Homepage Takeover

This ad is clickable and supports rich media, which enables more interactive features to engage the audience. This placement will be showcased on Spotify's homepage for 24 hours.

Background Image Asset

  • Size: 1200 x 270 pixels
  • File Size: 1 MB (maximum)
  • File Type: .jpg

Interactive Area

  • Size: 800 x 235 pixels
  • File Type:
    • HTML5 (Animation)
    • .webm or .ogv (Video)
    • .ogg (Audio)

Leaderboard

Leaderboard displays are clickable and shown for only 30 seconds, this ad is only displayed when Spotify is the top app on the screen.

Spotify & Third Party Hosted

  • Size: 728 x 90 pixels
  • File Size: 100 KB
  • File Type: .jpg, .gif
  • Animation: 15 seconds (maximum)

LinkedIn

Sponsored Content

  • Thumbnail Size: 1200 x 627 pixels
    • Width must be more than 400 pixels (If it is less than 400 pixels, the ad will only be displayed in the smaller image format)
  • Aspect: 1.91:1
  • File Size: 100 MB
  • File Type: .jpg, .png, .gif
    • *Animated GIFs are not accepted

Google

  • 3x Expanded Search Ads
    • Contains: Headline 1 (30) | Headline 2 (30) | Headline 3 (30) .... Description 1 (90) | Description 2 (90) .... URL ....

Responsive Search

  • 5x Headlines (30)
  • 4x Description (90)

Display

  • File Size: 150 KB (maximum)
    • if .gif 4.9 FPS maximum
  • Spec Sizes:
    • 300 x 250 pixels
    • 336 x 280 pixels
    • 728 x 90 pixels
    • 300 x 600 pixels
    • 160 x 600 pixels
    • 970 x 90 pixels

Responsive Display

  • Series of high-quality images
  • 5x Headlines (30)
  • 1x Long description (90)
  • 1x Logo
    • Aspect Ratio: 1:1 or 4:1
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