Scoring New Fans with Fun Engagement

By playfully encouraging a little healthy competition among their fans during the FIFA World Cup, Vancouver Whitecaps FC got introduced to 2,300,000+ new fans they can now target for sales.

Leverage FIFA World Cup Excitement

Combining gamification and social media marketing, the Vancouver Whitecaps FC is constantly looking for creative ways to interact with their existing fans so they can learn more about them and get introduced to their friends. The FIFA World Cup presented the perfect opportunity to leverage the massive amount of organic engagement generated by avid soccer fans around the world and in the Whitecaps territory of Vancouver, BC.

GOAL: Reveal the Avid Football Fans

The digital marketing team at Whitecaps FC wanted to generate quality leads through a fun, barrier-free engagement so they could later retarget them in ads and emails, thus getting more fans in the stands at their games.

SOLUTION: Win-Win-Win for Fans, Team & Sponsors

Partnering with Adidas, Whitecaps FC launched their “Pup Predictor” campaign where fans guessed the outcome of every FIFA match and competed against the adorable puppy Obi for a chance at a free trip to Germany. When fans interacted with the Tug of War app, Whitecaps FC gained access to their contact information and immediately sent an email welcoming them and inviting them to purchase tickets. With the thousands of new and returning fans they collected, they can now reach over 2.3M friends of their true fans.

Find new fans with your own fun contest! Contact us for a free consultation.