In the run-up to the 2018-19 NBA Season, the Dallas Mavericks engaged and excited over 10K fans with a multi-week scavenger hunt, unlike any other.
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Goal: Engage Fans During the Off Season

The Mavericks wanted to engage fans during the summer months ahead of the 2018-19 NBA Season. Additionally, the team wanted to celebrate Mavericks legend, Dirk Nowitzki and his historic NBA career.

Solution: A 10-Week, City-Wide Scavenger Hunt

The Mavericks took on a real challenge: to create 10 unique campaigns that launched over 10 consecutive weeks through the summer and early fall. Fans entered each week to win 1 of 10 Dirk Nowitzki Golden Bobbleheads. Using the Tradable Bits Bundle campaign, the Mavericks built 10 unique individual campaigns along with a pre-campaign sign-up form. The campaigns were then set to unlock at weekly intervals, with a new prize unveiled each Monday.

The bundle, the weekly campaigns, and the pre-campaign signup form drew 36,855 views and 10,000+ entries, of which 57.5% opted-in for email communications. By using a variety of different templates throughout the campaign, the Mavericks kept fans engaged, grew their list of sales leads, and collected a variety of different data points. Apart from the standard form questions, fans chose to share the following with the Dallas Mavericks:

  • Social media usernames
  • ZIP code
  • User-generated content
  • Favourite player
  • Which 2018-19 matchup fans were looking forward to the most

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