Columbus Blue Jackets Case Study: Engaging 10k Fans in 3 Days


Case Studies, Sports, Engagement Campaigns, This Week in Digital Marketing
15 May 2018

Attracting Fans with an "Enter to Win" Contest

In the midst of an important playoff series, the Columbus Blue Jackets re-engaged and attracted thousands of new fans by holding a contest to win playoff tickets.

Blue Jackets campaign stats

GOAL: To Engage Inactive and Attract New Fans

The Columbus Blue Jackets are a dark horse in the National Hockey League. A team composed of high-quality veterans and rising young stars, both the present and future are bright. Coming off their most successful season in franchise history, the team was eager to carry the momentum and re-engage inactive fans, while simultaneously expanding their fan base.

SOLUTION: Engage and Expand Their Reach with a Ticket Giveaway Contest

In a matter of minutes, the Blue Jackets spun up a simple "Enter to Win" contest for tickets to Game 4 at Nationwide Arena. As game day approached and anticipation grew, the number of entries drastically increased. Within three days, their campaign received over 16,000 views and more than 10,000 entries. Half of the entrants then opted-in for an email subscription, growing their support base by thousands of new fans throughout the Midwest region. With a continuously expanding fan base and a skilled, competitive roster, it won't be long until the Columbus Blue Jackets transition from being a dark horse to an elite team in the NHL.

Blue Jackets Tradable Bits case study stats

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