on Digital Marketing Digest, Digital Advertising, Op-Eds, Sports, Social Media News

Ask an Expert: Sean Callanan of Sports Geek Talks Fan-Based Marketing for Sports

After 15 years in IT development, Sean Callanan followed his passion for sports and technology by starting Sports Geek. His agency connects sports, fans, and sponsors using technology. He started the active and exclusive SportsBiz Slack Community, which hosts and connects over a thousand sports executives. His Sports Geek Podcast…

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on Digital Marketing Digest, Engagement Campaigns, Sports

Case Study: International Ice Hockey Federation (IIHF) Mascot Campaign

Empowering Super Fans to Make Hockey Mascot History By letting their fans name their World Championship mascot, the International Ice Hockey Federation (IIHF) connected with over 4000 super fans, learning about them and their network of 835,000+ friends. GOAL: Crowdsource Mascot Name from Fans The International Ice Hockey Federation…

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on Digital Marketing Digest, Digital Advertising, Entertainment & Events

Case Study: Governors Ball Music Festival Ads

Expanding Ad Audiences with Artist Interest Data By automatically segmenting their fans by artist affinity, Governors Ball Music Festival scaled personalization of their Facebook ads to over 7.3 million qualified leads, earning them 47X ROI over their six-month campaign. GOAL: Reach New Fans with Artist Affinity Governors Ball is…

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on Digital Marketing Digest, Digital Advertising, Sports, Entertainment & Events, Milestones, External Press

SEAT Panel Announcement: What Sports Can Learn from Music's Biggest Players

We’re excited to announce our upcoming expert panel featuring our CEO + cofounder, Darshan Kaler and the Director of Marketing Analytics + Technology at C3 Presents, Eric Klein. These experts in data-backed marketing for events are sharing their insight with the sports industry at the Sports & Entertainment Alliance in Technology…

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on Brand & Retail, User Generated Content, Social Media News, Tips & Tricks, Digital Marketing Digest

Ask an Expert: Laura from Lush Cosmetics Talks Fan-Based Marketing for Retail

Ten years at Lush Cosmetics taught Laura Grafton (Social Media Strategist) a ton about fan-based marketing. From serving their 4,000,000+ followers excellent content to running international campaigns, Laura's insight into developing and maintaining fan bases in the ethical retail industry is unmatched. She managed to spare a second…

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on Digital Marketing Digest, Spotlight, Entertainment & Events, Identity Management, Digital Advertising

Case Study: Bonnaroo Festival Social Ads

Selling Out Tickets with Personalized Social Ads By personalizing their online experience, Bonnaroo Music + Arts Festival only paid to reach the most qualified leads and their friends, earning them 147X ROI through their entire six-month campaign. GOAL: Sell Tickets to True Fans + their Friends Bonnaroo Arts + Music Festival values their…

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on Spotlight, Sports, Digital Marketing Digest, Identity Management, Digital Advertising

Case Study: Dallas Mavericks Social Ads

Turning Ads into Fan Stories By targeting fans and their friends with relatable promoted posts instead of aggressive ticket ads, the Dallas Mavericks earned more sales while maintaining a positive brand experience. GOAL: Boost Ticket Sales with Narrative Video Ads The Dallas Mavericks know that fans go to their games…

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on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail

How to Make Mind-Blowing BuzzFeed-Style Quizzes for Fans

Everybody loves a good BuzzFeed quiz. Admit it - you've sheepishly wasted 5 minutes of your work day answering arbitrary questions just to see if your taste in poutine can predict your perfect guy. And shared it with everyone you knew when it actually did. BuzzFeed quizzes are genius because…

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on Guides, Support, Definitions

Tradable Bits Fan Chatbot Dictionary of Terms

We've created a handy guide to all the terms used in Tradable Bits Chatbots so you can better understand what they are and how they work! We're constantly adding to this list, so if you see a word that's missing please contact us and we'll be happy to add it.…

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on Sports, Engagement Campaigns, Digital Marketing Digest, Spotlight

Case Study: Florida Gators Engagement Campaign

Snapping Up Leads with Fan-Based Sweepstakes By launching a simple sweepstakes campaign, the Florida Gators attracted 11,000+ fans and their friends, earning thousands of new emails for their mailing list in a single month. GOAL: Personalize Fan Experience + Attract Friends Florida Gators fans are always hungry for relevant content…

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on Digital Marketing Digest, Spotlight, Entertainment & Events, Engagement Campaigns

Case Study: Nitro Circus Personality Quiz

Understanding Athlete Affinity with Fun Quiz By engaging their audience with a data-driven personality quiz, Nitro Circus collected over 14,000 real fan profiles from existing followers and new fans alike - all in less than two weeks. GOAL: Learn More About Fans + Attract New Ones Nitro Circus already had…

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on Digital Marketing Digest, External Press, Tips & Tricks

Social Media Camp Session Announcement: How to Build a Digital Marketing Plan

We're excited to announce our upcoming session at Canada's largest digital marketing conference, Social Media Camp! In this hands-on workshop, our Marketing Manager Emily Taylor will teach you how to build a digital marketing plan in seven easy steps. Register now to attend the conference and catch our session at…

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on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

Case Study: Lush Cosmetics Shoppable Social

Channelling Fandom into E-Commerce Lush Cosmetics fans are loud and obsessed. By pairing their best user-generated content with a compelling call to action, they boosted product awareness without saying a word. Capture the Magic of LUSHie Excitement For supporters of Lush Cosmetics, using their products isn’t a luxury, it’…

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on This Week in Digital Marketing, Social Media News, Digital Marketing Digest

This Month in Digital Marketing - February 2017

Did you miss us? Well, TWIDM is back with a twist! Consider us your go-to source for digital marketing news on a monthly basis. We'll be sharing a monthly press round-up of relevant internal and external news stories. 1. YouTube to phase out 30-second unskippable ads Did you blink twice…

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on Support, how to guides

How to generate an API Key

Follow these steps: Visit your account profile by clicking your account name in the top right corner Go to the "Account" tab Scroll to the "Developer API Keys" section Click "Generate Key" button to create an API Key and Secret Still having trouble? Contact support here.…

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on Support, how to guides

Manual Approval vs Automatic Approval vs. Pre-Approved Authors

When setting up your Stream, there are three "Trust Settings" options. Each one impacts the approval/refusal process for the content you collect. Manual Approval Gives you the most control over which content the Stream approves, removes and deletes You can moderate in two ways: Post Moderation: One by one,…

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on Support, how to guides

How to set up an email and CRM integration

When fans participate in your campaign, our system collects and stores their information in the Fan CRM. If you want this information to push to your third-party CRM, you need to set up an integration. Follow these steps: From your Manage Centre, visit the Fan CRM Click to the "Integrations"…

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on Support, how to guides

How to create a custom post

Sometimes you want to create a custom post on your Stream without publishing to a social network. In that case, there are two publishing options; Custom Post Uploader and Custom Posts via HTML. Follow these steps to use the Custom Post Uploader: From your Manage Centre, select your Stream Visit…

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on Support, how to guides

Why can't people enter my campaign?

Are you receiving complaints from Campaign participants that can't complete their entries. Ask yourself these questions... Is my campaign embedded on my website? Am I promoting my campaign using my website link (where the published Campaign lives)? Are the complainers using iPhones? Did they try to enter on the Facebook…

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on how to guides, Support

How to create and install a marketing pixel

Marketing pixels are a great way to retarget people who visit your website and tailor messaging based on the pages they visit. Our marketing pixels cross-reference your page visitors with the people who participated in your past campaigns (in the Fan CRM). You know this high-quality audience is worth targeting…

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