on Sports, Engagement Campaigns, Digital Marketing Digest, Spotlight

Case Study: Florida Gators Engagement Campaign

Snapping Up Leads with Fan-Based Sweepstakes By launching a simple sweepstakes campaign, the Florida Gators attracted 11,000+ fans and their friends, earning thousands of new emails for their mailing list in a single month. GOAL: Personalize Fan Experience + Attract Friends Florida Gators fans are always hungry for relevant content…

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on Digital Marketing Digest, Spotlight, Entertainment & Events, Engagement Campaigns

Case Study: Nitro Circus Personality Quiz

Understanding Athlete Affinity with Fun Quiz By engaging their audience with a data-driven personality quiz, Nitro Circus collected over 14,000 real fan profiles from existing followers and new fans alike - all in less than two weeks. GOAL: Learn More About Fans + Attract New Ones Nitro Circus already had…

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on Digital Marketing Digest, External Press, Tips & Tricks

Social Media Camp Session Announcement: How to Build a Digital Marketing Plan

We're excited to announce our upcoming session at Canada's largest digital marketing conference, Social Media Camp! In this hands-on workshop, our Marketing Manager Emily Taylor will teach you how to build a digital marketing plan in seven easy steps. Register now to attend the conference and catch our session at…

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on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

Case Study: Lush Cosmetics Shoppable Social

Channelling Fandom into E-Commerce Lush Cosmetics fans are loud and obsessed. By pairing their best user-generated content with a compelling call to action, they boosted product awareness without saying a word. Capture the Magic of LUSHie Excitement For supporters of Lush Cosmetics, using their products isn’t a luxury, it’…

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on This Week in Digital Marketing, Social Media News, Digital Marketing Digest

This Month in Digital Marketing - February 2017

Did you miss us? Well, TWIDM is back with a twist! Consider us your go-to source for digital marketing news on a monthly basis. We'll be sharing a monthly press round-up of relevant internal and external news stories. 1. YouTube to phase out 30-second unskippable ads Did you blink twice…

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on Digital Marketing Digest, External Press, Identity Management

Emotional Attribution: Big Data’s Missing Essential Ingredient

As seen on Techvibes: Big Data Lacks One Essential Ingredient: Emotional Attribution Big data is like a teenager’s first relationship. They knew they wanted one, but now that they have one... they have no idea what to do with it. Collecting hordes of fan data was a central tenet…

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by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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