on Digital Marketing Digest, Spotlight, Entertainment & Events, Engagement Campaigns

Case Study: Nitro Circus Personality Quiz

Understanding Athlete Affinity with Fun Quiz By engaging their audience with a data-driven personality quiz, Nitro Circus collected over 14,000 real fan profiles from existing followers and new fans alike - all in less than two weeks. GOAL: Learn More About Fans + Attract New Ones Nitro Circus already had…

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on Digital Marketing Digest, External Press, Tips & Tricks

Social Media Camp Session Announcement: How to Build a Digital Marketing Plan

We're excited to announce our upcoming session at Canada's largest digital marketing conference, Social Media Camp! In this hands-on workshop, our Marketing Manager Emily Taylor will teach you how to build a digital marketing plan in seven easy steps. Register now to attend the conference and catch our session at…

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on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

Case Study: Lush Cosmetics Shoppable Social

Channelling Fandom into E-Commerce Lush Cosmetics fans are loud and obsessed. By pairing their best user-generated content with a compelling call to action, they boosted product awareness without saying a word. Capture the Magic of LUSHie Excitement For supporters of Lush Cosmetics, using their products isn’t a luxury, it’…

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on This Week in Digital Marketing, Social Media News, Digital Marketing Digest

This Month in Digital Marketing - February 2017

Did you miss us? Well, TWIDM is back with a twist! Consider us your go-to source for digital marketing news on a monthly basis. We'll be sharing a monthly press round-up of relevant internal and external news stories. 1. YouTube to phase out 30-second unskippable ads Did you blink twice…

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on Digital Marketing Digest, External Press, Identity Management

Emotional Attribution: Big Data’s Missing Essential Ingredient

As seen on Techvibes: Big Data Lacks One Essential Ingredient: Emotional Attribution Big data is like a teenager’s first relationship. They knew they wanted one, but now that they have one... they have no idea what to do with it. Collecting hordes of fan data was a central tenet…

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on Digital Marketing Digest, Sports, Engagement Campaigns, User Generated Content, Spotlight

Case Study: Portland Trail Blazers UGC Campaign

Turning "Rip City" Spirit into Sponsor Value The Portland Trail Blazers (NBA) provided global awareness and qualified leads to their sponsor Alaska Air by empowering fans all over the world to show their Rip City team spirit. GOAL: Connect Sponsor with Fan Community The Portland Trail Blazers are always looking…

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by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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