on Digital Marketing Digest

    Why Facebook Interest Data is Flawed and How Spotify Fixed It

    Every time you go online, you generate "interest" data. Interest data is any personally identifiable data point that indicates someone is interested in a particular brand, topic or idea. It's what powers digital ad campaign targeting, suggested content and news feed algorithms. If you’re a marketer, interest data is…

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    on Digital Marketing Digest, Engagement Campaigns, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Vibe Tribe Survey

    Finding Super Fans with Digital Survey Okeechobee Music Festival identified and created over 1000+ fan profiles of their most dedicated customers by using a survey as their street team application. GOAL: Find Ideal Candidates for the Street Team Okeechobee fans are diverse, passionate and highly-engaged on social. Okeechobee realised that…

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    on Digital Marketing Digest, Engagement Campaigns, Fan-Based Marketing, Music, Case Studies

    Case Study: Okeechobee Lineup Predictor

    Charting Artist Affinity with Lineup Predictor Okeechobee Festival created a new type of Spotify contest that invited fans to predict their lineup, earning 3000+ fan profiles and 7X ROI without promoting ticket sales. GOAL: Understand Current Fan Affinity to Music Artists Okeechobee knows their fans’ music tastes are constantly evolving.…

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    on Digital Marketing Digest, Engagement Campaigns, Fan-Based Marketing, Case Studies

    Case Study: Florida Gators Bracket Challenge Engagement Campaign

    Engaging Fans in Friendly Competition The Gators challenged their fans to vote for their favourite jersey with a bracket campaign, earning over 4.4K+ new fan profiles with a 100% email opt-in rate. GOAL: Engage Fans in Friendly Online Rivalry The Florida Gators are always looking for new ways to…

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    on Digital Marketing Digest, Music, Tips & Tricks, Ads Insights, Webinars

    Webinar: Music Festival Marketing Plan for Data-Driven Digital Ads

    You're invited to our latest industry insider webinar: "Music Festival Marketing Plan for Data-Driven Digital Ads" on December 12, 2017 at 10:00AM PST. Join us as we explore our data-driven roadmap for music festivals to sell more tickets, engage with fans and impress sponsors - all with digital ads.…

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    on Engagement Campaigns, Tips & Tricks, Fan-Based Marketing, Digital Marketing Digest, Music

    12 Days of Christmas Campaign Ideas for Music Fans This Holiday Season

    On the 1st day of Christmas, my favourite festival gave to me... free passes for VIP! That's right marketing peeps, your favourite time of year is here and fans are primed to buy tickets and merch over the holidays. You don't want to be left in the snow by big…

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    on Ads Insights, Case Studies, Digital Marketing Digest

    Case Study: Lollapalooza Music Festival VIP Ads

    Selling VIP Tickets with Targeted Ads Lollapalooza Music Festival sold premium tickets for 15X ROAS with hyper-targeted ads. Knowing the artist affinity + psychographics of their fans revealed the best leads for VIP. GOAL: Find and Convert Leads for Premium Tickets Lollapalooza is legendary among music festivals for selling out of…

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    on Digital Marketing Digest, Social Media News

    Digital Marketing Digest - 11.17.2017

    Digital Marketing Digest is your simple solution to staying up-to-date on everything digital marketing. Each week we’ll bring you the latest scoop in social media, digital advertising and fan-based marketing for sports and music. What’s Fresh in Facebook? Message Communication is Increasing. What does this mean? In honour…

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    on Digital Marketing Digest

    How Streaming is Revolutionizing the Music Industry

    Streaming-based music services like Spotify and Apple Music have exploded in recent years. Before these music platforms, song discovery was limited to the artists we already knew, behind-the-scenes leaders went unknown and acknowledgements were reserved for lead idols. Ultimately, the system of the music industry was disorganized. Artists, creators, music…

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    on Digital Marketing Digest, Social Media News

    Digital Marketing Digest - 11.10.2017

    Digital Marketing Digest is your simple solution to stay up-to-date on everything digital marketing. Each week we’ll bring you the latest scoop in social media, digital advertising and fan-based marketing so you're always in-the-know. What’s Fresh in Facebook? Facebook Messenger is Coming to Business Websites Facebook launched a…

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    on Digital Marketing Digest, Social Media News

    Digital Marketing Digest - 11.03.2017

    Welcome to another Digital Marketing Digest: your tool to stay up-to-date on the latest in digital and fan-based marketing. As always, we'll give you the full scoop on what's new in social media, digital advertising and fan data, along with updates on sports and music marketing. What’s Fresh in…

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    on Ads Insights, Digital Marketing Digest, Tips & Tricks

    7 Things to Know Before Launching a Spotify Audio Ad

    You may know Spotify as the music streaming service that enchanted music lovers around the globe. However, Spotify is quickly becoming the advertising platform captivating marketing professionals as well. In June 2017, Spotify reached 140 million users, of which 90 million stream music for free - or, put another way…

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    on Digital Marketing Digest, Social Media News

    Digital Marketing Digest - 10.27.2017

    Trick or Treat?! Is it Halloween already? As our treat to you on this spooky occasion, here are the latest updates in Digital Marketing to sweeten your next coffin break. What’s Fresh in Facebook? SeatGeek Signs up Facebook as Primary Ticketing Distributor The ticketing platform, SeatGeek, has made Facebook…

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    on Digital Marketing Digest, Fan-Based Marketing, Social Media News

    Digital Marketing Digest - 10.20.2017

    Welcome back! In case you missed it, Digital Marketing Digest is our simple solution for staying up-to-date on the latest in fan-based marketing for sports and music. Each week, we’ll bring you updates on digital marketing with our commentary on why each piece is relevant for you. Now that…

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    on Digital Marketing Digest, Music, Sports, Tips & Tricks, Webinars

    Free Webinar: How to Personalize Your Digital Fan Experience

    You're invited to our latest industry insider webinar: "How to Personalize Your Digital Fan Experience" on October 26, 2017 at 10:00AM PST. Join us as we unpack the digital fan experience and share actionable strategies for personalizing every step of your customer journey. Through live examples of top music…

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    on Digital Marketing Digest, Fan-Based Marketing, Social Media News

    Digital Marketing Digest - 10.13.2017

    Happy Friday the 13th! Welcome to Digital Marketing Digest: your simple solution to staying up-to-date with the latest in everything digital marketing, with a special focus on fan-based, sports and music marketing. ~Queue tbits crowd surfing~ So how does it work? Each week, we’ll bring you updates on social…

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    on Digital Marketing Digest, Ads Insights, Op-Eds, Sports, Social Media News

    Ask an Expert: Sean Callanan of Sports Geek Talks Fan-Based Marketing for Sports

    After 15 years in IT development, Sean Callanan followed his passion for sports and technology by starting Sports Geek. His agency connects sports, fans, and sponsors using technology. He started the active and exclusive SportsBiz Slack Community, which hosts and connects over a thousand sports executives. His Sports Geek Podcast…

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    DIGITAL MARKETING DIGEST
    by Tradable Bits

    Fan-based marketing tips and trends from the Tradable Bits team.

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