Vancouver Whitecaps FC
Scoring New Fans with Fun Engagement
By playfully encouraging a little healthy competition among their fans during the FIFA World Cup, Vancouver Whitecaps FC got introduced to 2,300,000+ new fans they can now target for sales.
Potential New Fans Safely Ready to Target
Organic Amplification Rate New Fans Reached per Voter
Avg. Interactions Per Fan Return Participants
Tradable Bits helps us bring our engagement campaign ideas to life. If we can dream it, we know they can build it. Their marketing technology helps us build our Whitecaps community and brings new fans to our games.
Digital Manager, Whitecaps FC
Leverage FIFA World Cup Excitement
Combining gamification and social media marketing, the Vancouver Whitecaps FC is constantly looking for creative ways to interact with their existing fans so they can learn more about them and get introduced to their friends. The FIFA World Cup presented the perfect opportunity to leverage the massive amount of organic engagement generated by avid soccer fans around the world and in the Whitecaps territory of Vancouver, BC.
Reveal the Avid Football Fans
The digital marketing team at Whitecaps FC wanted to generate quality leads through fun, barrier-free engagement so they could later retarget them in ads and emails, thus getting more fans in the stands at their games.
Win-Win-Win for Fans, Team & Sponsors
Partnering with Adidas, Whitecaps FC launched their “Pup Predictor” campaign where fans guessed the outcome of every FIFA match and competed against the adorable puppy Obi for a chance at a free trip to Germany. When fans interacted with the Tug of War app, Whitecaps FC gained access to their contact information and immediately sent an email welcoming them and inviting them to purchase tickets. With the thousands of new and returning fans they collected, they can now reach over 2.3M friends of their true fans.
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