Washington Redskins

Scoring New Fans with Fun Engagement

OVERVIEW

Following Facebook’s discontinuation of Fan Gating, the Washington Redskins found creative new ways to attract followers. Wooing over 8000 new visitors in a single day, their fun-filled campaigns made a huge impact on new and existing fans alike.

29,000+

Campaign Interactions votes, entry forms, etc.


20,700+

Fan Profiles in Fan CRM w/ detailed fan information


8,000+

Contest Views in 1 DAY of Happy Hour campaign

Since joining Tradable Bits, my social media content and strategy have significantly improved. Having an incredibly efficient and easy-to-use platform has taken so much off my plate that I’m able to just focus on using it to its fullest potential.

Bryan Van Balen


Social Media Coordinator, Washington Redskins


STORY

Connect with More Football Lovers

After losing the ability to “Like-Gate” campaigns once Facebook changed their policy, the Washington Redskins had to get creative to grow their followers. Their usual content was always viewed and well received, but they wanted to work towards cultivating a fan base. Armed with their understanding of what resonates with their Facebook audience, the social media team crafted hilarious, engaging campaigns that connected them with fans directly.


GOAL

Build a Database of Loyal Fans

The NFL team aimed to learn more about their fanbase so they could refine future campaigns and contact fans and their friends directly. They also hoped to grow their Facebook audience by introducing their website visitors and social followers from other networks to all of the awesome engagements happening on their Page every day.


SOLUTION

Engage Audience with Cool Campaigns

Over three months, the Redskins social team launched several creative contests using Tradable Bits campaigns. Each promotion earned them more fan contact information and insight about their network they can now use to refine future engagements. The adorably viral #RedskinsPet contest - which only took a few minutes to configure - garnered over 700 submissions and 8000 votes. Every vote and photo generated a new contact in their Fan CRM database that they can easily email or reach with social ads. Their ongoing cross-platform Happy Hour campaign gives fans a reason to return to their website daily, and still generates thousands of views per day even months after its initial launch.


RELATED CASE STUDIES:

WHITECAPS FC

Scoring New Fans with Fun Engagement

By playfully encouraging a little healthy competition among their fans during the FIFA World Cup, Vancouver Whitecaps FC got introduced to 2,300,000+ new fans they can now target for sales.


KEEP READING

GRANFONDO CANADA

Curating Community to Unite Cyclists

By showcasing cyclists and their fans on social displays, GranFondo amplified the race reach six times. Over 280K watched the excitement on their website at home.

KEEP READING

Like what you see?

Book a demo today to see how your business can succeed on the Tradable Bits platform