Our Platform in Action

Case Studies from Our Most Innovative Clients

BEST BUY

Forming Fond Memories with Product Stories

By encouraging customers to share their "best memories" involving Best Buy products, the retailer crowdsourced thousands of authentic, emotional testimonials while boosting positive awareness for their brand.


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LULULEMON SEAWHEEZE

Curating Active and Lasting Communities

Lululemon SeaWheeze 2014 inspired 30% more conversations on social media than 2013 by bridging online and offline communities in real time with curated fan content displays.


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TOURISM WHISTLER

Peaking Ad Performance with Social App

By targeting true fans of Whistler, BC using Tradable Bits Optimized Ad Audiences, Tourism Whistler reached 156,000+ new leads and improved their ad conversion rate to 45% for every person who clicked.

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BELL LET’S TALK

Raising Awareness for Mental Health

Clara’s Big Ride inspired over 18M storytellers, representing 53% of the Canadian population, to support the goal of ending the stigma around mental illness by sharing their experiences.

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WHITECAPS FC

Scoring New Fans with Fun Engagement

By playfully encouraging a little healthy competition among their fans during the FIFA World Cup, Vancouver Whitecaps FC got introduced to 2,300,000+ new fans they can now target for sales.

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GRANFONDO CANADA

Curating Community to Unite Cyclists

By showcasing cyclists and their fans on social displays, GranFondo amplified the race reach six times. Over 280K watched the excitement on their website at home.

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WASHINGTON REDSKINS

Winning New Followers with Creative Social Campaigns

Wooing over 8000 new visitors in a single day, the WAshington Redskins' fun-filled campaigns made a huge impact on new and existing fans alike.

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LUSH

Harnessing Social Media Love for Good

LUSH Cosmetics inspired thousands to support LGBTQ+ rights during the Sochi 2014 Olympics with their #SignOfLove Stream. Fueling All Out’s petition campaign with social, LUSH activated their loyal LUSHie fans to make a real impact.

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Vancouver Canucks

Connecting Fans with Viral Holiday e-Card

To get fans in the Christmas spirit, the Vancouver Canucks launched a hilariously sharable eCard campaign that earned them over 11,000 organic impressions and 2,300 full, verified fan profiles.

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Paige Morgan

Spinning Gold from Album Launch Posts

By showcasing the best fan posts from Paige Morgan’s ALL GOLD album launch party on big venue screens, 604 Records encouraged influential attendees to post about the soirée on social, generating major album awareness.

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Marianas Trench

Counting Down to Single Launch with Super Fans

By creating a “12 Days of Trenchmas” advent calendar for their fans, Marianas Trench of 604 Records generated enough hype during Christmas for their single to top music charts.

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Vancouver Whitecaps FC

Filling Stadium Stands with Friends of Fans

Leveraging the social networks of their loyal ticket buyers, Vancouver Whitecaps FC expanded their reach with microtargeted Facebook ads to the friends of 'Caps fans, earning nine times more sales per ad dollar spent.

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Portland Trail Blazers

Turning "Rip City Spirit" into Sponsor Value

The Portland Trail Blazers (NBA) provided global awareness and qualified leads to their sponsor Alaska Air by empowering fans all over the world to show their Rip City team spirit.

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Blenz Coffee

Steeping New Products with Fan Favourites

Blenz Coffee spread organic awareness and boosted sales for their new drink line with a visual voting contest, earning them thousands of email subscribers in segmented lists by favourite product.

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UMUC

Connecting Global Student Community

The University of Maryland University College (UMUC) united their grads worldwide and attracted prospective students by mapping social posts from their community into a collaborative content hub.

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Flight Centre

Connecting Fans to Dream Destinations

In preparation for vacation season, Flight Centre engaged fans with a fun Tug of War campaign that collected fan information and segmented their clients by travel preference.

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