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This Month in Digital Marketing - February 2017

Did you miss us? Well, TWIDM is back with a twist! Consider us your go-to source for digital marketing news on a monthly basis. We'll be sharing a monthly press round-up of relevant internal and external news stories. 1. YouTube to phase out 30-second unskippable ads Did you blink twice…

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This Week in Digital Marketing: January 27, 2017

1. Facebook testing Stories Instagram saw great success with Stories this past year. Now, Facebook wants to experiment with the video feature too. Facebook tested Stories in Ireland. Like Instagram, Facebook Stories appear at the top of the page, disappear after 24 hours and have filters. Not everyone uses Instagram,…

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This Week in Digital Marketing: January 13, 2017

1. YouTube adds "On the Rise" section YouTube added an "On the Rise" section on their "Trending tab". The new section highlights four different creators with at least 1000 subscribers per week. At the moment, the new feature is only available in the United States. We recently upgraded our Idols…

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This Week in Digital Marketing: January 6, 2017

1. 2017: Year of the Micro-Influencer January is marketing predictions season! The hottest 2017 trend we've seen so far is the "micro-influencer". As we've learned from fan-based marketing, the only people more influential than celebrity influencers are your trusted "cool friends". We all have one - the schoolmate with the…

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This Week in Digital Marketing - December 30, 2016

1. 2016 in Review Can you believe 2016 is almost over? We can't! So much happened that it was hard to keep track. Before the year is over, let's take one final look at what happened this year across social media. Facebook tried to take over the social media world!…

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This Week in Digital Marketing - December 16, 2016

1. Snapchat launches Groups, Scissors and Paintbrush In the spirit of giving, Snapchat released delightful updates you will enjoy. Snapchat introduced "Groups", a new feature that lets you connect with up to 16 people in a single conversation. Want to direct message one person without disturbing everyone? Easy! Toggle back…

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This Week in Digital Marketing: November 25, 2016

1. Facebook adds new option to Custom Audiences Nothing beats good audience targeting and no social platform does this better than Facebook! Facebook collects loads of data, so it's appropriate they introduced page engagement as a custom audience. The feature is not available to everyone yet, but soon enough. Sorry…

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This Week in Digital Marketing: November 18, 2016

1. Instagram introduces vertical photo and video ads Keeping up with the mobile times, Instagram finally launched vertical photo and video ads! The platform introduced vertical photo posting a few years ago, so this new ad option was inevitable. Mobile use grows every year and marketers need to keep up.…

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This Week in Digital Marketing: November 11, 2016

1. Facebook tests a "jobs" tab One platform to rule them all! After Facebook bought Instagram, copied Snapchat and launched Marketplace to replace Craiglist, it's set its sights on LinkedIn. We think so! Facebook tested a new "jobs" tab on select business pages, it's looking at busting into the professional…

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This Week in Digital Marketing: November 4, 2016

1. Facebook's ethnic targeting raises controversy To target or not to target, that is the question! Did you know Facebook has ethnic targeting capabilities within Ads Manager? Word got out and the response was not positive. The targeting capability brings up many questions: Is this form of segmentation right or…

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This Week in Digital Marketing: October 28, 2016

1. 3rd election debate explodes on Facebook and Twitter The amount of jaw-dropping moments from this election are astonishing, but the amount of chatter from followers is equally impressive. Last week the third and final debate aired between Donald Trump and Hillary Clinton. As a result, both Facebook and Twitter…

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This Week in Digital Marketing - October 14, 2016

1. Goodbye Snapchat Auto-Advance, hello Story Playlist Tired of skipping through snaps you're not interested in? No need to struggle, Snap introduced Story Playlists and removed Snapchat's auto-advance. Users can now select the accounts they prefer to view on a regular basis and create custom playlists for the future. Custom…

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This Week in Digital Marketing - October 7, 2016

1. Tinder Boost: Get ahead of the rest The competition must be fierce, because Tinder launched a boost feature that places your profile ahead of others for 30 minutes. Tinder states that demand and pricing tests are underway in Australia. We don't think this will take off, so before you…

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This Week in Digital Marketing - September 23, 2016

1. Messenger adds machine-learning payment prompts Hate chasing your friends down for beer money? Facebook bots now use machine learning to prompt your friends to pay you back through Messenger. Simply type "you owe me" into your chat and your friend will receive a button invitation to pay you back.…

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This Week in Digital Marketing - September 16, 2016

1. Instagram rolls out filters Finally, Instagram launched filters to the general public! You don't need to be a celebrity because everyone can hide inappropriate comments now. It's a big step for Instagram while other platforms, such as Twitter, struggle to address bullies and trolls. Don't forget you can always…

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This Week in Digital Marketing - September 9, 2016

1. Facebook Vertical Video Ads are Live There's no need to flip that phone sideways with Facebook's new vertical video ads. It's a whole new world! While the ads are still new, some social media ad buyers report the CPM is 3x less expensive for a vertical video versus a…

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This Week in Digital Marketing - September 2, 2016

1. Instagram Stories suggest accounts to follow Finally, Instagram Stories introduced an update that didn't copy Snapchat! Their algorithm now provides personalised suggestions for who to follow. Enjoy easy creeping for more quality content! 😉 Instagram's Explore page is already popular to use, so this is a smart move for their…

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This Week in Digital Marketing - August 26, 2016

1. Twitter introduces notification filters Twitter is finally ready to fight bots and spammers! After a year of backlash, Twitter needed to do something to reverse its reputation as a hostile environment. Twitter users can take advantage of a new "notification and quality filter". Say goodbye to notifications from strangers,…

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This Week in Digital Marketing - August 19, 2016

1. Instagram curates user-generated videos Instagram crept up on Snapchat with its new Events video channel. The new Explore page shares user's videos from concerts and sporting events - with a twist! The Events channel personalizes which videos a user sees, based on past liked photos and videos. We have…

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This Week in Digital Marketing - August 12, 2016

1. #Rio2016 Hijacked by IOC Rule 40 Bot It doesn't matter if you have national pride, the International Olympic Committee (IOC) does NOT want you to use the official Olympic hashtag. Is this a massive joke or a clever case of reverse psychology? Unfortunately, it's no joke. There's a "#Riobot"…

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DIGITAL MARKETING DIGEST
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Fan-based marketing tips and trends from the Tradable Bits team.

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