on Digital Marketing Digest, External Press, Identity Management

Emotional Attribution: Big Data’s Missing Essential Ingredient

As seen on Techvibes: Big Data Lacks One Essential Ingredient: Emotional Attribution Big data is like a teenager’s first relationship. They knew they wanted one, but now that they have one... they have no idea what to do with it. Collecting hordes of fan data was a central tenet…

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on Digital Marketing Digest, Op-Eds, Tips & Tricks, Identity Management, Social Media News

10 Terrible Facebook Ads You Better Not Pay to Promote

Facebook just announced they’ve cracked AdBlock software on Desktop, and can now prevent users from hiding advertisements. Their update comes with revamped ad preferences that give users the power to punish bad ads - lifting the blanket opt-out while putting the fate of advertisers in the hands of their…

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on Media, Digital Marketing Digest, Entertainment & Events, Identity Management, External Press, Sports

SEAT Panel Announcement: Fan-Based Marketing for Sports

We’re excited to announce our upcoming panel with experts from the NBA, NFL and Facebook discussing fan-based marketing at the Sports & Entertainment Alliance in Technology (SEAT) conference in Las Vegas on July 18, 2016. What You'll Learn: Our interactive panel will cover how fan-based marketing helps sports teams…

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on Digital Marketing Digest, Brand & Retail, Sports, Op-Eds, Tips & Tricks, Entertainment & Events, Identity Management, Support, Guides

How to Retarget Customers Without Being a Creep

Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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on Digital Marketing Digest, Sports, Identity Management, Spotlight

Case Study: Vancouver Whitecaps FC Targeted Social Ads

Filling Stadium Stands with Friends of Fans Leveraging the social networks of their loyal ticket buyers, Vancouver Whitecaps FC expanded their reach with microtargeted Facebook ads to the friends of 'Caps fans, earning nine times more sales per ad dollar spent. Everyone Attends Games with Friends Sports events are inherently…

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on Digital Marketing Digest, Sports, Identity Management, User Generated Content, Engagement Campaigns, Tips & Tricks, Spotlight

What is Fan-Based Marketing? (Free Sports Report)

What is fan-based marketing and why does it matter for sports teams? Find the answers to these and more sports marketing questions in this free exclusive white paper featuring the Washington Redskins (NFL), Portland Trail Blazers (NBA) and the Vancouver Whitecaps FC (MLS). Download your free copy of "Fan-Based Marketing:…

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on Digital Marketing Digest, Social Media News, Identity Management, External Press

Podcast: Fan-Based Marketing 101 on Marketing Over Coffee

Where did Tradable Bits come from? Who are the geniuses behind the platform? Where is digital marketing going in 2016? What must businesses do to succeed? What is fan-based marketing and how is it revolutionizing social media ads? Find the answers to these questions and more in this Marketing Over…

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on Digital Marketing Digest, Identity Management, Tips & Tricks, Engagement Campaigns

How to Tag Your Way to Targeting Victory

Who's the biggest unsung hero in direct-to-consumer, engagement-based, CRM marketing? We nominate the "Tag". You know - the thing that's typically added as an afterthought to campaign configuration and then forgotten about forever? Tags are a powerful tool for segmenting your customers and fans into audiences for future retargeting. They…

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on Digital Marketing Digest, Social Media News, Engagement Campaigns, Brand & Retail, Identity Management, Tips & Tricks

How to Save on Facebook Ads During the Holidays

Social ad targeting can be brutally expensive during the holidays. Facebook, Instagram and Twitter turn into a blizzard of self-promoting brand posts and advertisements the second Halloween strikes midnight. Brands are predicted to spend $23.68 billion on social ads this year. Add that to the unpaid promotional content every…

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on Digital Marketing Digest, Op-Eds, External Press, Identity Management

Oh, Canada: Home of Safe, Legal Data (even by Europe's standards)

It’s a great day to be a Canadian. It’s an even better day to be a Canadian tech business owner. Bust out the bacon because we’re all celebrating. Why? This week, the European Court of Justice ruled that the transatlantic Safe Harbour agreement is now invalid. But…

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on Identity Management, Digital Marketing Digest, Infographics, Tourism & Hospitality

Microbrew Your Marketing: How to Distill Your Best Social Leads

Do you enjoy craft beer? Do you work in marketing? Then you'll love our latest infographic: Microbrew Your Marketing - The Art and Science of Distilling Your Social Following. Please feel free to share our infographic by clicking one of the social buttons below or by copying the URL in…

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on Digital Marketing Digest, Infographics, Identity Management, Social Media News, Sports

Infographic: How to Get Social Fans into Stadium Stands

Converting social media fans to physical attendees is a constant challenge in the sports industry. How do you know which followers buy tickets? How do you identify and influence the ones that don't? And the big question: How do you get your millions of social media followers to actually attend…

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on Digital Marketing Digest, Identity Management, Social Media News

How To Avoid Copyblogger's Fatal Facebook Failures

Copyblogger, a widely read and respected blog, announced today that it would be “killing” it’s Facebook Page. This isn’t the first social aspect of their blog they decided to nix. They vocally killed Comments as well a few months ago. Their case calls attention to major issues and…

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on Digital Marketing Digest, Social Media News, Op-Eds, Identity Management

Holistic Marketing: What It Is and Why You Should Care

We recently received a phone call from the VP of Sales and Sponsorship of a sports organization demanding we explain “holistic marketing”. After he had been cornered by an ultimatum from a previously loyal sponsor - “switch to holistic marketing or go elsewhere for funding for your campaign” - he…

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on Spotlight, Digital Marketing Digest, Identity Management, Op-Eds

How We Hacked Facebook Targeting and Increased Ad ROI by 700%

In partnership with Tourism Whistler we recently conducted a social ads experiment. It all began with a simple idea… Concept: Start with who you know We’ve been in the social media marketing industry for a long time, and Whistler’s been rocking Tourism industry for even longer. We both…

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on Social Media News, Digital Marketing Digest, Identity Management, Op-Eds

Why we threw our print ad budget under the bus and spent it all on social media

Many marketers are afraid to invest their hard-earned cash in unfamiliar tactics like social media advertising. They find comfort in their annual routine and repeat campaigns that have “worked" in the past. This thinking leads marketers to spend billions every month on TV commercials, bus ads and other traditional tactics…

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on Social Media News, Digital Marketing Digest, Identity Management, Tips & Tricks

10 new insanely precise Facebook Audience Insights you can now learn about your fans

Facebook recently announced its new “Audience Insights”, which gives you in-depth information about your Facebook ad audiences. Simply build audiences of people who have visited your website, Liked your Page or installed your app, and then analyze your audiences for some insanely precise analytics. With Tradable Bits Fan CRM, you…

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on Op-Eds, Digital Marketing Digest, Identity Management, Tips & Tricks, Engagement Campaigns

Why Facebook Marketing Matters

How do I increase engagement on Facebook without spending a ton of money? Recent changes to News Feed, tabs and controversy over Facebook ads have many people asking me this question. But before I can answer it, we need to remember why businesses market on social media in the first…

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on Digital Marketing Digest, Milestones, Identity Management

Introducing Fan CRM: Discover your fans

Fan CRM gives you the power to discover exactly who your fans are and connects you with their friends networks. Collect more than faceless demographics Unlike other analytics systems, Fan CRM goes beyond just age and location demographics. Fan CRM tells you who interacts with your brand, who participates in…

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on Digital Marketing Digest, Brand & Retail, Engagement Campaigns, Identity Management, Spotlight

E-commerce site Dormify’s custom app increases Facebook customer accounts 750%

Dormify is a discovery-based e-commerce site that creates and curates personalized small-space decor products for their client community of highly social, fashion-minded college girls. Through customized collections, one-on-one design consultation and effortless social integration, Dormify strives to connect with their fan-base, grow their client community and pair the perfect product…

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DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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