on Digital Marketing Digest, Social Media News, Entertainment & Events, Sports, Brand & Retail

Fan-Based Marketing in 2016: Tradable Bits Year in Review Infographic

2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign. Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and…

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on Digital Marketing Digest, Tips & Tricks, Engagement Campaigns, Brand & Retail, Entertainment & Events, Sports, Tourism & Hospitality

71 Last-Minute Christmas Contest Ideas with Easy Templates

T'was the month before Christmas and all through your team, there was nothing but panic - you might even scream. But before you get hung up on holiday fear... don't worry, we've got you! St. T-Bits is here. We've compiled our biggest list of winter holiday-themed social media contest ideas…

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on Digital Marketing Digest, Engagement Campaigns, Brand & Retail

7 Black Friday Contest Ideas to Help Brands Save Big!

Consumers love Black Friday and Cyber Monday because they get to save. But how can brands benefit as well? Running a Black Friday (or Cyber Monday) social media contest has more value than just selling off old stock. When executed properly, these contests help you: Collect up-to-date contact information from…

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on Digital Marketing Digest, Brand & Retail, User Generated Content, Spotlight

Case Study: Lush Cosmetics #BareYourSoles Stream Contest

WOW-FACTOR 1000's of LUSHIES SHARING PRODUCT PHOTOS, authentically promoting Lush Cosmetics' new line of foot care products on Instagram and the Lush website. LUSH COSMETICS Lush Cosmetics is an international master of fan-based marketing. Their commitment to making fresh, handmade, ethical cosmetics attracts millions of "Lushies" to their loyal fan…

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on Digital Marketing Digest, Engagement Campaigns, Brand & Retail, Spotlight

Case Study: Blenz Coffee Iced Tea Lemonade Tug of War

WOW-FACTOR TWO DELICIOUS NEW SUMMER PRODUCTS promoted with one beautifully designed, lead-generating Tug of War campaign that encouraged fans to try both drinks and vote for their favourite. BLENZ COFFEE Blenz Coffee is a Canadian coffee company with a passion for providing opportunities for people to socialize over premium drinks.…

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on Spotlight, Digital Marketing Digest, Brand & Retail, User Generated Content

Case Study: Microsoft Accelerate Canada

WOW-FACTOR 1 REAL-TIME INTERACTIVE MAP of posts from around the world about Microsoft's new Canada Excellence Centre in Vancouver, BC. MICROSOFT ACCELERATE CANADA Microsoft opened its Canada Excellence Centre in Vancouver, BC on June 17, 2016 to much fanfare. Technology experts and politicians - most notably our Prime Minister, Justin…

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on Spotlight, Digital Marketing Digest, Brand & Retail, Engagement Campaigns

Case Study: Luvo Inc Gluten Quiz

WOW-FACTOR 10 EDUCATIONAL QUESTIONS IN ONE BEAUTIFUL QUIZ that not only engages Luvo Inc's current and potential fans, but also helps their audience learn more about gluten intolerance. LUVO INC. Luvo Inc. is a frozen food manufacturer that helps their customers make smart choices, easier by providing food that is…

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on Brand & Retail, Digital Marketing Digest, User Generated Content, Spotlight

Case Study: Lush Live Social Stream

Editor's Note: We've started a new column on the Digital Marketing Digest called "Weekly Wows"! Each week, we'll highlight a WOW-worthy campaign by one of our Tradable Bits partners. Anyone can apply to be featured by emailing social@tbits.me. Enjoy! WOW FACTOR 10,000+ downloads of the new Lush…

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on Digital Marketing Digest, Brand & Retail, Sports, Op-Eds, Tips & Tricks, Entertainment & Events, Identity Management, Support, Guides

How to Retarget Customers Without Being a Creep

Cookie-based retargeting was an online advertising game-changer. It was the best ad tech invention of the past five years. There's just one problem... it was also the worst ad tech invention of the past five years. When done right, retargeting is powerful. It can boost brand awareness among even the…

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on User Generated Content, Digital Marketing Digest, Brand & Retail, External Press

Dx3 Q&A: How Social Media Influences On/Offline Shoppers

Why display social media posts in-store? What's the best way to create ongoing conversation with customers? What is "microtargeting" and why does it matter? Find the answers to these and more digital marketing for retail questions in our Q&A with Dx3: Canada's leading technology, digital marketing and retail…

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DIGITAL MARKETING DIGEST
by Tradable Bits

Fan-based marketing tips and trends from the Tradable Bits team.

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